Demandbase Delivers The Clear & Complete Guide to Account-Based Experience (ABX)

Demandbase, the B2B go-to-market leader, today announced the release of The Clear & Complete Guide to Account-Based Experience. Written by Jon Miller, chief marketing and product officer at Demandbase, the book goes in-depth into everything industry leaders need to know about ABX. Miller has filled its pages with clear direction and wisdom from his decades of expertise in the B2B space, first as co-founder of Marketo and then as co-founder of Engagio, which was acquired by Demandbase in 2020.

The book also includes commentary from additional "ABXperts" who have deep knowledge in the space, like Joel Harrison, editor-in-chief at B2BMarketing, Megan Heuer, managing director at Winning by Design, Randy Frisch, chief marketing officer with Uberflip and many more. All of these insights into the future of ABM and go-to-market were handpicked to help B2B companies make the most of ABX and achieve their ideal business outcomes in a rapidly evolving environment.

"As someone who was part of launching the ABM movement, I realized there were holes in the approach," says Miller. "My team and I at Demandbase discovered that the methodology was still far from customer-centric, which was only hurting buyers and businesses alike. So, we defined the idea of ABX to combine the precision of traditional ABM with the customer focus found in the Customer Experience (CX) movement. This guide gives readers direct access to our collective experience, firsthand knowledge, and insider tips so they can maximize their ABX go-to-market. Doing so can be truly transformational, and my hope is that our book helps them experience that."