Demandbase Expands Industry-Leading ABM Platform

Demandbase, the leader in Account-Based Marketing (ABM), unveiled new solutions today that provide marketing teams next-level control in designing, executing and measuring the success of their ABM strategies Demandbase Data Stream, Site Analytics, and Self-Serve Targeting. In today's data-driven business environment, the sheer volume of information available to marketers is astronomical. Extracting the insights needed to tailor campaigns that drive growth and revenue has never been more challenging. These new solutions enable marketers to access data to power dashboards, website analytics, and autonomously launch digital advertising campaigns, providing them with a holistic, ABM-focused understanding of customers and prospects.