Demandbase, Integrate Promise Marketers 'High Value' Leads

San Francisco-based Demandbase said its partnership with Integrate will provide “high value” leads for its account-based advertising solution. Scottsdale, Ariz.-based Integrate's demand generation software connects with marketing automation systems like Oracle Eloqua, Marketo and Pardot. The partnership combines Demandbase’s targeted accounts via web data with Integrate’s demand generation software to better target sales opportunities. Demandbase’s account-based advertising platform syncs accounts with Integrate’s software. Integrate orchestrates demand generation campaigns via media partners to produce qualified lead data and import them into marketing automation systems. The data ultimately appears in Demandbase’s account-based advertising dashboard.