ABM Accounts

Demandbase is First to Unify Comprehensive Sales Intelligence and Account Engagement Insights for Sellers

Comprehensive Sales Intelligence
Demandbase, the Smarter GTM™ company for B2B brands, today announces the market's first unified sales intelligence and account engagement platform that's directly integrated into CRM where sellers spend most of their time. Built to deliver true Account Intelligence in a single view, this new integrated capability brings together first-party and behavioral data from Demandbase ABX Cloud and third-party data (firmographics, technographics, contact data, and news & social insights) from Demandbase Sales Intelligence Cloud. Doing so gives B2B sellers access to all the information they need to spot and close larger deals faster. This first of its kind application guides sales teams to know where and when to engage with the right accounts and decision-makers, leading to higher win rates, shorter sales cycles, and bigger deals — boosting CRM adoption in the process.

"Having all the account intelligence we need for sales in a single view is a game changer," said Vikram Nair, Director and Global Head of Strategic Alliances at Equilar. "Our sellers love the behavioral and journey stage insights they have today in ABX Cloud. And they rely on the third-party data from Sales Intelligence Cloud to round out their understanding of their prospects so they can tailor their messages and find warm connections. But the holy grail of sales is to give sellers more selling time and Demandbase has accomplished that with this new unified experience.

By providing engagement data, company data, people data, and more, directly within CRM, the new release allows users to rely on one source of insight into their accounts, saving them time while supercharging sales motions. It further enables a view into historical timelines of all activities, product and competitor intent, persona-based engagement heatmaps, and more. It gives users deeper visibility into every account's potential and where they are in the buyer journey, driving sales folks to engage prospect accounts with greater relevance, while boosting productivity and revenue. With this unified UI, customers can consolidate their tech stack, replacing ABM, sales intelligence, advertising, and other vendors with Demandbase One, the Smarter Go-To-Market™ solution.

"The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase.

"The beauty of this unified sales UI is that all the data a salesperson needs is readily accessible, right in the CRM where they're already working. It's revolutionary for sales teams," says Allison Metcalfe, chief revenue officer at Demandbase. "No more toggling between systems or wasting time in generic outreach that doesn't drive sales. Instead, they'll have deeper insights and greater visibility into prospective deals, gaining knowledge about what buyers are doing around the web, what they engage with, who to contact (and how), and what the most relevant messaging is. The actionability, productivity, and efficacy of such functionality is practically limitless."

To learn more about the new unified sales UI and to see it in action, please visit https://www.demandbase.com/solutions/abx-cloud/engagement-platform/account-based-sales/.

About Demandbase
Demandbase is Smarter GTM™ for B2B brands. We help marketing and sales teams spot the juiciest opportunities earlier and progress them faster by injecting Account Intelligence into every step of the buyer journey and orchestrating every action. For more information about Demandbase, visit www.demandbase.com.


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ABM Accounts

6sense Recognized as a Leader in 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms for the Third Consecutive Year

Business Wire | November 03, 2023

6sense, the leading platform for B2B organizations generating predictable revenue, announced today that it has been named a Leader in the 2023 Gartner Magic Quadrant for ABM Platforms report for the third consecutive time. 6sense is positioned highest for Ability to Execute and highest score for Completeness of Vision in the Leaders’ Quadrant. For the Account-Based Marketing Platforms report, 6sense received the highest score for all three Use Cases evaluated by Gartner, including New Account Acquisition, Account Retention, and Account Expansion. This recognition, we feel, validates what we hear from our customers every day: 6sense is integral to executing ABM in an ever-evolving B2B buying environment, said Latane Conant, CRO of 6sense. For more than a decade, we’ve obsessed over perfecting a revenue platform that delivers the highest-quality data and AI to sellers and marketers so they can confidently build pipeline and revenue. Being named a Leader for the third year in a row fuels our drive to keep raising the bar. 6sense leaders believe notable product launches this year contributed to the company’s ability to remain a Leader and strengthen its ability to deliver significant value for both marketing and sales teams, including 6sense Revenue AI for Sales and Conversational Email's AI Writer. The company's dedication to product innovation and customer-driven roadmaps solidifies its standing as the premier Revenue AI platform for go-to-market teams. “Over the past decade, 6sense has been at the forefront of the data and AI revolution, and we're proud to have played a pivotal role in helping our customers drive revenue growth with efficiency,” said Viral Bajaria, CTO and co-founder of 6sense. “Our unwavering commitment to uniting data and AI has empowered businesses to make smarter, data-driven decisions and achieve remarkable results. We look forward to continuing to lead the way in this space, delivering cutting-edge solutions that enable our customers to stay ahead of the curve and maximize their success.” “6sense has more than a decade of experience offering AI-backed solutions, including generative AI, to support our customer’s go-to-market success. Our AI solutions not only provide a multitude of possibilities for revenue strategy but also enhance long-term success for our customers,” stated Viral Bajaria, CTO and co-founder of 6sense. “We are committed to a clear and inspiring vision, focusing on driving efficient revenue growth that is customer-driven and achieved through our utilization of superior data and proven AI innovation.” Customer Satisfaction in the Market In addition to being named a Leader in this Magic Quadrant, 6sense also holds the highest overall rating (4.6 out of 5) based on 53 reviews as of April 30, 2023 and the most 5-star reviews –on Gartner Peer Insights Voice of the Customer for Account-Based Marketing Platforms. Highlights from customers who shared their experience of using the 6sense platform in the past year include: “Best martech AI tool to empower sales and marketing team for informed decision making.” – Sales and Business Development Strategy Manager in the healthcare and biotech industry “The alignment of marketing and sales priorities, processes, and accounts provides clarity into our total revenue funnel. We've identified new opportunities, accelerated existing opportunities, and learned more about the interests of existing relationships because of 6sense.” – CMO in the IT services industry “Choose 6sense and get ready for one of the best SaaS experiences you will ever have.” – VP of Global GTM Operations in the software industry. Gartner states in the report that “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal, and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and industry expansion.” In September 2023, 6sense was honored as a Gartner Peer Insights Customers' Choice in the Voice of the Customer for Account-Based Marketing Platforms. The recognized vendors meet or exceed both the market average Overall Experience and the market average User Interest and Adoption. Additionally, 6sense was named a leader in the Cloud Ratings Category Report for ABM Software Platforms based on over 4,000 customer ratings. These accolades highlight the exceptional value and satisfaction that B2B sales and marketing professionals find in the 6sense Revenue AI platform. About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anything, with 6sense.

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Account Based Data

Sprinklr's Latest Platform Release Enhances CX with 700 New Features

Sprinklr | September 18, 2023

Sprinklr, a leading unified customer experience management (Unified-CXM) solutions provider, has unveiled its latest platform release, version 18.8. This significant update integrates Sprinklr's AI+ platform with Google Cloud's Vertex AI and OpenAI's GPT models, making it accessible to all customers. Release 18.8 boasts over 700 new features and enhancements across four essential product suites, Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social, positioning Sprinklr at the forefront of modernizing enterprise customer experience management. In the Sprinklr Service suite, generative AI boosts contact center efficiency, automating insights identification, suggesting actions, and simplifying quality management with auto-created scoring parameters. Version 18.8 introduces Generative AI for Conversational Analytics 2.0, highlighting contact drivers and spotting speech issues. Conversational AI+ powered by generative AI enables dynamic dialog creation, while agents can personalize shopping experiences in real-time during video calls, adding products and advanced features to customer carts. Within the Sprinklr Insights suite, the release features an AI-powered insights assistant that provides root cause information and actionable recommendations. It also includes Generative AI-Powered Automatic Summarization, which summarizes conversations and content, highlighting key details and reducing review time. The ability to capture conversations and content from major Chinese social apps further extends source coverage. Users can benefit from effortless ad content creation, with the Sprinklr Marketing suite making it easier to generate engaging ad content quickly and efficiently at scale. Dynamic content adaptation allows for seamless modification of existing content to meet specific needs, including tone, length, and translation. The platform also streamlines UTM tracking for non-social content and offers optimized management of Google Discovery Ads for a native ad experience. Additionally, the Sprinklr Social suite enhances social media engagement and governance with industry-leading governance features, new Slack integration, and automated video optimization capabilities. These enhancements collectively reinforce Sprinklr's commitment to providing businesses with powerful tools to streamline operations and improve customer engagement. Sprinklr AI+ represents a significant leap in generative AI capabilities, providing a comprehensive solution for customer service, insights, social media management, and marketing while maintaining enterprise-level governance, security, and data privacy. The refined appeal of Sprinklr AI+ lies in its user-friendliness; clients can leverage the power of Generative AI with minimal workflow modifications. It instills confidence by ensuring accuracy, security, and privacy within the Sprinklr platform. This flexible AI-everywhere offering combines Sprinklr's specialized AI models with top-notch generative AI capabilities, promising enhanced productivity, informed decision-making, and superior customer-facing team experiences. About Spriklr Sprinklr is a prominent enterprise software company specializing in optimizing all customer-facing operations. Powered by advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform empowers businesses to consistently deliver human-centric experiences across every customer interaction, leveraging modern communication channels. With its headquarters in New York City, the company boasts a global workforce dedicated to enhancing customer experiences.

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Core ABM

Forrester Releases Complete B2B Summit EMEA 2023 Conference Agenda

Forrester | September 20, 2023

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Core ABM

Intellimize Joins Forces with Demandbase to Revolutionize ABM

PR Newswire | October 19, 2023

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