Account Based Execution

Demandbase Launches Demandbase Data (D2) Labs to Provide Customers with Tailored Account Intelligence

Demandbase Launches D2 Labs
Demandbase announced the newly launched Demandbase Data (D2) Labs. D2 Labs was created to drive business data innovation and help organizations adopt Account Intelligence. Customers may now work directly with Demandbase's data professionals and data scientists to transform their incomplete, unactionable data into insights that generate money.

ICPaaS and similar services offer tailored "data as a service" to assist businesses in identifying the best accounts within their desired customer profile (ICP). This tool identifies the best accounts to pursue based on installed technologies, intent, talents, job opportunities, renewal dates, and other characteristics. This is just one example of how D2 Labs' data-driven insights may support resolving unique business challenges.

Makoto Ishizaka, go-to-market and strategic initiative lead, Microsoft, said, "If you don't understand your prospective customer's existing technologies and problems, you can't become their true trusted advisor. It's that simple... Demandbase Data Labs gives us the insights we need to become trusted advisors."

Makoto Ishizaka, go-to-market and strategic initiative lead, Microsoft, said, "If you don't understand your prospective customer's existing technologies and problems, you can't become their true trusted advisor. It's that simple... Demandbase Data Labs gives us the insights we need to become trusted advisors."

Meetul Shah, general manager, Data Cloud at Demandbase, stated, "Many smart B2B leaders don't know how to take action on their data even when it's high-quality. D2 Labs upends this status quo, providing customers with top tier data and the knowledge of how to use it to shape business decisions. It's empowering top companies to equip their sales and marketing teams with highly focused data at their fingertips, and unlock extreme revenue potential as a result. This is what so many organizations have been waiting for, and we're thrilled that it's here."

  D2 Labs combines Demandbase's account intelligence with specialty datasets and customers' raw data to create actionable insights that can be implemented immediately. By obtaining access to the Demandbase data science team, B2B organizations will be able to model their data like actual experts and address their most complex data requirements.

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