CORE ABM

Demandbase named as a 2021 Technology Leader in Quadrant Knowledge Solutions' SPARK Matrix for ABM Platform, 2021

Demandbase, Quadrant Knowledge Solutions | November 01, 2021

Quadrant Knowledge Solutions announced today that it has named Demandbase as a 2021 technology leader in the SPARK Matrix analysis of the global Account-Based Marketing (ABM) market.

The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global ABM market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading ABM vendors in the form of its SPARK Matrix, providing strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.

The Covid-19 outbreak has led to unprecedented disruption across major industries. Despite the economic recession, technology investments have risen from the year 2021 onwards, driven mainly by the pent-up demand in addition to the eventual economic recovery of the key markets across the geographical regions. Due to the growing digital transformation and customer-centric initiatives across industry segments, a robust personalized customer experience strategy is considered amongst the most essential to meet ever-growing customer expectations, improve brand loyalty, and win over the competition.

With the pandemic, managing and optimizing ABM strategy has become more challenging in the B2B landscape. Organizations of all sizes, especially large enterprises are showing tremendous interest in building engaging ABM content and effectively scaling ABM programs in their business to serve customers in an omnichannel environment and maximize ROI. ABM platform's ability to provide actionable insights on account, people, and engagement, target accounts with personalized content across various channels, and provide next best action, is driving market growth across the geographical regions and industry segments. Owing to the rising competition and exponential growth opportunities, several new vendors are emerging with innovative technology offerings.

Demandbase is a provider and an early innovator of the account-based marketing (ABM) platform and specializes in B2B marketing & sales, web analytics & optimization, personalization, account-based advertising, account-based experience, multi-channel orchestration, attribution, predictive analytics, sales insights, and more. The company is positioned amongst the leading CJA vendors in the SPARK Matrix: Account-Based Marketing (ABM) Platform, 2021. The Demandbase One B2B Go-To-Market Suite comprises four clouds, including Advertising Cloud, ABX (account-based experience)  Cloud,  Sales  Intelligence Cloud, and Data Cloud. The Advertising Cloud and ABX comprise comprehensive ABM capabilities, including self-serve advertising, managed services, DSP built for B2B, cookie & IP targeting, Engagement Platform, Personalization, Orchestration, and Attribution.

According to Priyanka Panhale, Analyst, Quadrant Knowledge Solutions, "Demandbase's cloud-native, B2B go-to-market suite equipped with end-to-end ABM capabilities helps organizations to address their challenges regarding a low and slow pipeline, spending inefficiency, misaligned sales and marketing goals, and low customer ARR and churn."  The company delivers a strong customer ownership experience with its AI/ML-powered account selection capability and ABM platform's key differentiators - including powerful account-based experience cloud, B2B advertising, deepest sales-facing functionality, intent capabilities, flexible integrations, and best data strategy. The company's ability to cater requirements of organizations of all sizes, industry expertise, innovative and robust product strategy and roadmap, and comprehensive functional capabilities, have received strong ratings across technology excellence and customer impact and has been positioned as a technology leader in the SPARK Matrix : Account-Based Marketing (ABM) Platform, 2021." Priyanka adds.

The Demandbase team put even more emphasis on our approach to the customer experience this year," said Jon Miller, CMO and CPO of Demandbase. "We believe that account-based experience (ABX) is the future of ABM. So, being named the leader in a report that underscores the importance of meeting buyers with the experience they want shows that we are on the right track. There's no question the need to scale ABM into a true go to market motion is the future of our industry. We're honored to be named as the leader, paving the way for our current and future customers."

About Demandbase
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

About Quadrant Knowledge Solutions:
Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients in achieving business transformation goals with Strategic Business and Growth advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client's business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments. For more available research, please visit https://quadrant-solutions.com/market-research/

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ABM ACCOUNTS

6sense Named a Leader in Account-Based Marketing Platforms Report

6sense | March 24, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that independent research firm, Forrester, cited it as a leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022 report. In this evaluation, 6sense received the highest score possible in the strategy category and was rated as differentiated in orchestration design, personalization, account and buying group selection prioritization, performance assessment, roadmap, product vision, and market approach criteria. 6sense is a comprehensive account-based sales and marketing platform that transforms how B2B organizations create, manage and convert pipeline to revenue by putting the power of AI, big data, and machine learning behind every member of the revenue team. According to the report, 6sense "Leads with a robust solution that enables full-lifecycle marketing. 6sense continues to innovate, now offering support for customer success to complement strong capabilities for sales, marketing, and operations use cases in a comprehensive ABM solution." "To be recognized by Forrester as a leader in the ABM space is an incredible accomplishment," said Viral Bajaria, CTO and co-founder of 6sense. "To be recognized by Forrester as a leader in the ABM space is an incredible accomplishment," said Viral Bajaria, CTO and co-founder of 6sense. "Our mission is to transform the way organizations optimize pipeline and revenue generation by removing the guesswork. Our predictable revenue AI technology has enabled innovative leaders in sales, marketing, and operations to scale their growth initiatives while delivering remarkable revenue growth for our customers. We believe this report validates the value of our vision and strategy for customers." The Forrester research report stated that 6sense is "a logical choice for tightly aligned revenue organizations that can take advantage of this functionality." 6sense was rated as a leader and received the highest rating of differentiated in seven criteria including product vision and performance assessment. The Forrester research report evaluated the 10 most significant providers of ABM platforms on 10 criteria. 6sense customers gave the solution high marks across the board, with one noting that "the platform's strong data and analytics tools enabled platform use cases across the entire business." Another customer noted that 6sense is "used across customer success because the insights and prioritization capabilities are so accurate." This recognition comes on the heels of 6sense announcing a record-breaking year in which the company doubled revenue, customers, and employees; closed a $200 million Series E funding round, doubling the company's valuation to $5.2 billion; and added three significant acquisitions that included: Fortella, an AI-based pipeline intelligence platform to help B2B marketing leaders achieve their revenue and pipeline goals with greater predictability. Slintel, the leading provider of business-driven technographic data, buyer and market insights to provide the most comprehensive B2B buyer intelligence and AI-powered insights available in the market. Saleswhale, an AI-based email marketing platform that extends 6sense's engagement channels in the 6sense platform. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. The 6sense B2B platform captures anonymous buying signals, predicts the right accounts to target at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, TrustRadius, and Gartner, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. Learn more at 6sense.com.

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BUYER INTENT DATA

SalesboxAI partners with LeadSift to Enable the B2B Revenue Waterfall & Accelerate Sales

SalesboxAI, LeadSift | June 07, 2022

SalesboxAI, a Conversational ABM platform, has partnered with LeadSift, a leading buyer intent data platform, to make it easy for customers to fuel their AI-powered revenue engine with high-intent opportunities along with their buying committee members. The strategic partnership enables B2B revenue teams to detect high-intent buying groups for acquisition, retention, cross-sell, and upsell opportunities and engage in account-centric conversations using AI Assistants. New partnership makes it easy for B2B marketing teams to fuel their revenue engine with high-intent opportunities. "B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI. "B2B revenue teams need to detect and manage every opportunity across their waterfall. This integration allows us to reach and engage IT buyers from within active opportunities at scale," said Alex Roy, founder of SalesboxAI. "Intent data alone won't improve your results. It needs the right activation and engagement strategy," said LeadSift Co-founder and CEOTukan Das. "The SalesboxAI platform makes it easy for teams to engage every opportunity in research mode with AI Assistants that continuously look for ways to convert pipeline into revenue," he said. "Now, teams can double down on the buying committee members that are most engaged and score and prioritize opportunities across the waterfall," said Alex, "This will allow them to maximize opportunities across every account and accelerate revenue growth," he said. For B2B organizations that want to learn more about the integration and how it can accelerate their revenue engine, the Founders will be hosting a Live Q&A on June 15, 2022 at 11 AM PDT. About LeadSift LeadSift is an intent data platform helping B2B technologies companies identify in-market buyers at the contact level and engage with them with relevant messaging. Moving beyond targeting by static profile elements like title or company size, LeadSift shows you who is engaging with competitors, keywords, and events that are relevant to your company from the public web. Learn more about LeadSift. About SalesboxAI SalesboxAI's Conversational ABM platform helps B2B sales and marketing teams accelerate revenue. From a unified platform, AI Assistants listen for intent, identify active opportunities along with the buying committee members, engage in conversations, and track results across the Revenue Waterfall. With SalesboxAI, revenue teams can easily launch AI Assistants to create, manage, and prioritize opportunity-level engagement, intent-based leads, and buying committee members for every opportunity. To learn more, visit salesbox.ai.

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ACCOUNT BASED DATA

Customer Experience Professionals Association Expands Leadership, Research, and Professional Certification

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactions across all touchpoints, people, and technology over time.” The 2022 CXPA Board of Directors includes sixteen CX professionals led by 2022 Chair Nancy Porte, CCXP, Vice Chair Tabitha Dunn, CCXP and Treasurer Amy Shioji, CCXP. Newly appointed Board members for 2022 are Anita Siassios, CCXP, Founder & Managing Director, ManagingCX Pty Ltd (Australia); Carolyn Galvin, CCXP, Director, Market & Competitive Intelligence, Affinity.co (USA); Mr. Sebastien Munar, CCXP, B2C Unit Director, Clientrika (Peru); Mr. Wayne Simmons, CCXP, Customer Powerhouse CX Leader, Bayer Pharmaceuticals (USA); and Stacey Nevel, CCXP, Director, Voice of the Customer at Prudential (USA). “Having been involved in CXPA since the very beginning, I am proud to serve as CXPA Board Chair at a pivotal time for our growth as an inclusive community and trusted voice for the discipline,” said Nancy Porte, CCXP. “I am committed to helping CXPA achieve more by leveraging the strength of our diverse and talented community of members.” CXPA continually prioritizes efforts to be an accessible, relevant, and respected community and resource for the professional practice of customer experience management. To do so, CXPA has formed ten Regional Leadership Councils, one each in Africa, Asia, Brazil, Canada, Europe, Latin America and the Caribbean, Middle East, Oceania, United Kingdom, and United States. Regional Leadership Councils include representatives from leading customer-centric organizations across the globe such as Ahmad Abdo, Telecom Egypt; Belinda Dimovski, CCXP, Australian Red Cross; Georges Essama, Cameroon Telecommunications; Catherine Gauthier, CCXP, Valtech Canada; Rebekah Kabugo-Mugisha, National Social Security Fund (Uganda); Victor Songa Musiwa, CCXP, MultiChoice Namibia; Alex Russell-Rutherford, CCXP, Northumbrian Water; and Betul Yilmaz, CCXP, Elephant Istanbul. A full directory of CXPA volunteers is online at http://www.cxpa.org/volunteerlist. “CX is a growing field, taught in more than seventy colleges and universities across the globe,” said CXPA CEO Greg Melia, CAE. Another top priority is the development of trusted, independent guidance on professional customer experience management practices. More than fifty volunteers are participating in three major projects to develop resources for the advancement of the CX profession. One project is developing the CXPA CX Book of Knowledge, a publication that will serve as the definitive resource guide on the competency areas of the CXPA CX Framework, which itself is based on international research on the customer experience leader role. Another project involves production of a series of monographs that will support CX professionals collaborating with other functions such as Finance, Sales, and the C-Suite to facilitate better customer experience outcomes across the organization. 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Its mission is to support CX professionals to share, learn, inspire, and grow throughout their entire career. CXPA thanks its Global Sponsors who support the CXPA and CX professionals in achieving more than can be done individually through CX service and platform solutions. To learn more about CXPA, visit http://www.cxpa.org.

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ABM ACCOUNTS

ZoomInfo Launches New Account-Based Marketing Platform, MarketingOS

ZoomInfo | February 09, 2022

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A unified system for sales, marketing, operations, and recruiting teams, RevOS delivers the data, insights, software, and integrations needed by businesses and professionals to achieve their growth potential in a new insight-driven era of digital selling. SalesOS, OperationsOS, and RecruitingOS, which are also now available to customers, complete ZoomInfo’s RevOS. This system empowers businesses to consistently engage with the right people at the right companies at the right time with relevant messages. RevOS features a unified login and app administration experience, with all apps and tools launched and managed from a single dashboard to give users at-a-glance information regarding their campaigns. Users can switch between applications effortlessly, allowing for seamless workflows between RevOS applications. Marketers typically fail because the data in most ABM platforms is both inaccurate and incomplete. Current ABM solutions are designed to leverage companies’ own first-party data, which exists in their customer relationship management or marketing automation systems. Without quality data, marketers pour advertising dollars at the wrong prospects and companies, and, as a result, deliver fruitless leads to sales and waste time and resources. With ZoomInfo’s best-in-class data and intelligence at its foundation, MarketingOS enables marketers to effectively reach target accounts and drive qualified leads for sales. Using MarketingOS, marketers can run display and social advertising campaigns through ZoomInfo’s proprietary demand-side platform and social integrations to target specific professionals, job titles, levels, or functions at in-market accounts exhibiting buyer intent. MarketingOS also features an in-market predictive score that ranks where prospects are in their buying journeys, informing how and when marketers should engage with prospects based on their ranking and helping them to prioritize their outbound efforts on prospects who are most likely to convert. Additionally, MarketingOS gives teams ongoing monitoring of their entire universe of prospect and customer accounts, helps them cleanse and manage their marketing database effectively, and surfaces the best audiences based on fit, intent, and engagement. With ZoomInfo’s unparalleled contact data and intelligence, hyper-targeted campaigns can engage high-value accounts and buyers based on ideal customer criteria using 300-plus company attributes that reveal timely business needs and insights. About ZoomInfo ZoomInfo (NASDAQ: ZI) is a leader in modern go-to-market software, data, and intelligence for more than 25,000 companies worldwide. ZoomInfo’s revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry’s first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo’s commitment to compliance, privacy, and security. For more information about ZoomInfo’s leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

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Effective Content is not about what you, the seller wants to say, but rather, what your Buyers need to hear. In order for your content to have the most impact, it must align to your Buyer’s pain points and challenges. If your message doesn’t help the Buyer, don’t bother.

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