CORE ABM

Demandbase Named Industry Leader in Seven Categories on G2

Demandbase | September 15, 2021

Demandbase, the B2B go-to-market leader, today announced its leadership placements on multiple G2 reports for the fall of 2021. The Demandbase platform earned "leader" classification in the categories of Account Data Management, Account Based Analytics, Account Based Orchestration Platforms, Attribution, and Marketing Account Intelligence. Additionally, InsideView, a Demandbase company, was also named as a leader in Market Intelligence, Marketing Account Intelligence and Sales Intelligence. These ratings are based on high levels of customer satisfaction and likeliness to recommend ratings from real users on G2, the world's leading business solutions review website.

"G2's reports are informed by real user feedback," says Jon Miller, chief marketing & product officer at Demandbase. "This means that our platform has resonated with users, and is clearly helping them achieve significant business outcomes. Our biggest goal is to add value to B2B revenue teams through our account intelligence and orchestration capabilities; earning so many top spots on these G2 reports consistently over time tells us that we're fulfilling that goal."

Not only did Demandbase land in the leader quadrant of the current G2 grids, but the platform has also appeared steadily and prominently in many prior reports. In the categories of Account Data Management, Account Based Analytics, Account Based Orchestration Platforms and Attribution, Demandbase was a leader for the past three grids, in the spring of 2021, summer of 2021 and fall of 2021. Furthermore, InsideView has been a leader in the above areas for the last 10 quarters (since the summer of 2019) and was also recognized in G2's "Top 50 Best Sales Products 2021" and the "Top 50 Best Marketing Products 2021."

"Rankings on G2 reports are based on data provided to us by real users," said Michael Fauscette, chief research officer at G2. "We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world."

About Demandbase
Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

Spotlight

This short-term outlook is inevitably reflected in a company's demand generation strategy.Many tech marketers don't feel they have the luxury to build a customer base over the long term, so instead of cultivating and nurturing prospects, they focus instead on sales-driven,tactical marketing programs designed to seek out "hot leads".


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ACCOUNT-BASED ADVERTISING

6sense Named G2's 2022 Best Software Awards for Marketing Software

6sense | February 10, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced it has been named to G2's 2022 Best Software Awards. 6sense is the top-ranking ABM/ABX platform named to the Best Marketing Products list for 2022. This accolade follows 6sense's December 2021 honor as a Leader across 11 categories in the G2 Winter 2022 Grid Report, including recognition as the number one Account-Based Advertising solution for the fifth consecutive reporting period. These awards, based on feedback from thousands of B2B software buyers and users on G2, recognize the top software choices used by teams. Its annual Best Software List ranks the world's best software companies and products based on authentic, timely reviews from real users. "We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "We're honored to be recognized by customers using 6sense to transform their go-to-market strategy," said Jason Zintak, CEO of 6sense. "Our mission is to transform the way organizations create, manage and convert pipeline to revenue and that requires a willingness to change. And change requires advocates, champions and evangelists. This recognition is for all the forward-thinking leaders achieving predictable revenue growth with 6sense in the RevTech Revolution." G2 releases their list of best software companies annually to recognize leaders in product performance and user satisfaction. Their annual best of software lists are based on data from more than one million authentic, verified customer reviews written and published between January 1, 2021 - December 31, 2021. Highlights from verified customer feedback on the G2 platform: "Our annual Best Software List aims to guide buyers on their purchasing decisions, knowing they can trust in the credibility and objectivity of our scoring algorithms. We applaud those companies named to our 2022 list, as they've earned the satisfaction among their customers as well as an impressive market presence," said Godard Abel, co-founder and CEO, G2. "6sense is transforming account based marketing and selling. This is what marketers and sellers have been waiting for. Accurate insights and predictions and all the actions you need to orchestrate your end-to-end revenue strategy." "Fuel ABM and your tech stack with 6sense. 6sense has allowed our team to completely REVolutionize your marketing and sales team's processes for B2B marketing. With 6sense your marketing team will be directly supporting the sales team by surfacing in-marketing accounts and helping qualify them and build new pipeline." "6sense enables a modern way to rationalize and manage outreach. My job requires me to cover many different accounts that can be difficult to organize, but 6Sense allows me to prioritize certain accounts based on the intent that a company is exhibiting." About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. Visit 6sense.com for more information.

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CORE ABM

Madison Logic Releases Enhanced Account Prioritization Capabilities for Global Enterprise B2B Marketers

Madison Logic | December 15, 2021

Madison Logic, the leading global digital Account Based Marketing (ABM) platform, announces the latest release of the ML Platform with ML Insights, the most comprehensive signal of purchase intent, leveraging an integrated data set to fuel the intelligence needed to accelerate engagement and sales conversion from in-market accounts. ML Insights unifies three powerful signals under one umbrella to create a holistic view of companies demonstrating the highest propensity to purchase. These signals comprise: B2B Research gives marketers visibility using third-party signals into the in-market accounts consuming web content on specific products or solutions across thousands of websites Install Base leverages an account's technology investment in complementary or competitive hardware and software applications to focus on the accounts most likely to buy Historical Performance uncovers the buying centers that are being targeted and actively engaging with relevant content and advertising "All software organizations are executing on account-based strategies and the market has never been more competitive to drive sales," said Tom O'Regan, CEO, Madison Logic. "Having more insight into in-market accounts, and knowing who to target within those accounts, gives marketers the biggest opportunity to differentiate and gain an advantage to shorten sales cycles." With ML Insights, proprietary historical performance data is available to help clients better understand how frequently their accounts are being targeted across multiple digital channels, as well as which key personas are being singled out within the buying committee. This performance data is refreshed weekly, highlighting how the buying committee within target accounts engages across channels to optimize for the highest conversion. "All software organizations are executing on account-based strategies and the market has never been more competitive to drive sales," said Tom O'Regan, CEO, Madison Logic. "Having more insight into in-market accounts, and knowing who to target within those accounts, gives marketers the biggest opportunity to differentiate and gain an advantage to shorten sales cycles." Madison Logic beta clients leveraging ML Insights have realized significant ROI with an average 32% increase in account engagement, resulting in a 19% increase in pipeline volume. ML Platform customers using ML Insights are able to identify the best companies to engage, and the content most likely to accelerate conversions. ML Insights unlocks data-driven optimization recommendations via: Monitoring market activity for gaps in buyer and seller behaviors Uncovering changes in technology adoption at target accounts Prioritizing engagement strategies to specific accounts and personas within those accounts across the buyer's journey "ML Insights provides us with the ability to identify organizations most likely to buy digital transformation solutions in the aviation market as compared to what we've done in the past," said Michael Walsh, Vice President and Head of Global Marketing at IBS Software. "This gives us the intelligence we need to efficiently market to the accounts we want to engage with. Madison Logic gives us more visibility into who to target, what to say, and when to say it." As the global leader in digital account-based marketing, Madison Logic provides account intelligence, multi-channel media activation, and best-in-class measurement to growth marketers. Powerful integrations with LinkedIn Marketing Solutions, along with a key strategic partnership with Merkle B2B, the first global end-to-end integrated B2B agency, enable all three organizations to work together and enable clients to measure digital campaign performance across three marketing channels on one unified, integrated platform. "Our clients need a single source of truth for the accounts most likely to purchase," said Bob Ray, Global CEO of Merkle | DWA and Head of Global Agency Services for Merkle B2B. "Today's announcement elevates the account prioritization capabilities of our clients through the proprietary insights provided by Madison Logic. This increased layer of intelligence provides our mutual clients with the necessary data to identify in-market buyers globally, seamlessly execute ABM strategies faster than ever before and realize greater ROI." Madison Logic's work with Merkle B2B brings together insights from Madison Logic's ML Data Cloud and Merkle B2B's identity solutions to both identify and prioritize clients' most active buyers. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. For more information, please visit madisonlogic.com/solutions/ml-insights.

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ABM ACCOUNTS

Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson. As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond". The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR). It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” Mark Zuckerberg, CEO & Co-Founder The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder. However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing. The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus. With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators. “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said. Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021. "We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said. The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

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ACCOUNT-BASED DATA

SurePoint Technologies’ Chief Marketing Officer, Lydia Flocchini, Named a Winner of Demand Gen Report’s 2021 B2B Innovator Awards

SurePoint Technologies, Demand Gen Report | January 05, 2022

SurePoint Technologies, the leading cloud provider of practice management solutions to law firms, has announced that Lydia Flocchini, Chief Marketing Officer, is one of the winners of Demand Gen Report’s fifth annual B2B Innovator Awards. The awards recognize some of the most progressive marketing and sales practitioners who are pushing the envelope to effectively engage prospective customers and meet buyer needs. In her role as Chief Marketing Officer, Flocchini develops and leads all marketing efforts to help scale and accelerate the growth of SurePoint’s 50,000+ member legal community. Flocchini played a pivotal role in the company’s 2020 rebranding and its continued digital transformation, driving brand awareness while accelerating lead generation and sales velocity. She also helped the company innovate its software offerings with the launches of SurePoint View and the SurePoint Mobile App. “Year after year, I am honored to award some of the biggest go-getters in the B2B marketing industry with a B2B Innovator Award,” said Klaudia Tirico, Editor of Demand Gen Report. “Demand Gen Report’s community of professionals constantly blows me away with their agility, innovation and creativity, and Lydia’s work at SurePoint is no exception. Her role in turning SurePoint into a customer-first organization was truly impressive and deserving of the award. I look forward to seeing Lydia work her magic in the New Year.” Garnering more than 100 nominations from B2B executives across verticals, the Demand Gen Report team selected 26 final winners in 13 categories. These winners were acknowledged for thinking outside of the box and for helping to develop and foster innovative concepts and strategies for their organizations and the B2B industry at large. Flocchini is an award winner in the SMB Maestros category, which recognizes B2B experts heading SMB marketing teams and driving impressive results for their growing businesses. “I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint,” said Lydia Flocchini, Chief Marketing Officer of SurePoint. “I am deeply honored and grateful to receive this prestigious award. Our amazing community is at the heart of everything we do at SurePoint,” said Lydia Flocchini, Chief Marketing Officer of SurePoint. “Finding innovative ways to support our legal professionals and sharing their stories to spread awareness and grow the community has been critical to our team’s success. Embracing data-driven approaches and being a perpetual student is what motivates me to push the envelope and explore new frontiers to create more value for our customers.” SurePoint’s award-winning software addresses all areas of law firm operations including practice management, financial management, time management, workflow efficiencies, billing, and reporting to hundreds of firms across North America. The company recently announced its eleventh award win for LMS which garnered “Top 3” Practice Management Software in the New York Law Journal’s twelfth annual “Best Of”. “We are excited to congratulate Lydia on this wonderful achievement. SurePoint has experienced tremendous growth over the past four years due in no small part to the incredible efforts of our team members,” said Tom Obermaier, Chief Executive Officer of SurePoint. “She plays a key role in our innovation trajectory, always putting the needs of our community first. Her Go-to-Market experience, deep expertise in launching new categories of legal tech, and background as a legal professional truly gives SurePoint a unique voice and perspective in the market.” Flocchini has worked at SurePoint for the last two years. Prior to her current role, she was the Chief Revenue & Data Scientist where she was responsible for building the marketing engine, revenue data strategy, sales enablement function, and revenue operations. For the last 20 years, Flocchini has worked in legal tech and held executive leadership roles in marketing, sales and customer success. She double majored in History and Classical Civilization from the University of California, Los Angeles and earned her J.D. from the University of San Francisco, School of Law. Recently, Flocchini was a panelist on webinars discussing the findings of a new report, “Implementing Financial Intelligence to Give Law Firms a Competitive Advantage in 2022 and Beyond,” which identifies key trends among law firm financial leaders including shifts in the application of data to decision-making in law firms, the perception of profitability, and the pace of innovation. About SurePoint Technologies SurePoint Technologies is a leading provider of financial and practice management software to law firms nationwide. For more than 40 years, law firms have relied on SurePoint’s award-winning enterprise software to drastically improve workflow and maximize financial performance. With a community of more than 50,000 members, SurePoint continues to transform the legal industry by enabling law firms to unlock higher performance by freeing lawyers of administrative burdens so they can spend far more time focusing on their clients and their practice. Learn more at https://surepoint.com. About Demand Gen Report Demand Gen Report, a G3 Communications brand, is a targeted online publication that uncovers the strategies and solutions that help companies better align their sales and marketing organizations, and ultimately, drive growth. A key component of the publication’s editorial coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage their multi-channel demand generation efforts.

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Spotlight

This short-term outlook is inevitably reflected in a company's demand generation strategy.Many tech marketers don't feel they have the luxury to build a customer base over the long term, so instead of cultivating and nurturing prospects, they focus instead on sales-driven,tactical marketing programs designed to seek out "hot leads".

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