Demandbase Optimizes Marketing Spend With Automated Advertising

Demandbase, the leader in Account-Based Marketing (ABM), today announced the availability of Dynamic Audiences feature to its flagship ABM Platform, enabling B2B marketers to automate their advertising and marketing campaigns. Dynamic Audiences empowers marketers to optimize their ABM strategy by automatically updating campaign audiences with the most relevant target accounts, based on CRM updates, recent offsite intent activity, website engagement, or other events that support a specific campaign. The holy grail for B2B marketers is to deliver the right message at the right time to the right audience. However, it is nearly impossible to manually provide this information, especially as audiences move through various stages of the buying journey. With Dynamic Audiences, powered by Artificial Intelligence, B2B marketers can automate the targeting of specific accounts with specific messages based on sales stage, intent, website engagement, and other buyer data.