Demandbase Raises $30 Million to Extend Leadership in Account-Based Marketing

SAN FRANCISCO, July 15, 2015 /PRNewswire Demandbase, the leader in account-based marketing, announced today that the company has raised $30 million in growth equity financing in a round led by Sageview Capital. The financing round includes participation from existing investors Adobe Systems, Altos Ventures, Costanoa Venture Capital, Greenspring Associates, Salesforce.com Ventures, Scale Venture Partners and Sigma West, and brings Demandbase's total funding to more than $90 million. With this investment, Ned Gilhuly, founding partner of Sageview Capital, will join the Demandbase board of directors. Demandbase is the market leader in account-based marketing (ABM), which is transforming the $35 billiondigital B2B marketing space.