Demandbase Re-architects ABM Platform for 'End-to-End' Campaigns
CMSWire | October 05, 2017
Demandbase updated its B2B account-based marketing (ABM) play today with the launch of a re-architected ABM platform that combines targeting, engagement and conversion solutions in one.With the release, the San Francisco-based vendor aims to offer marketers an easier way to plan and execute campaigns "across the entire funnel."