ABM ACCOUNTS

Demandbase Recognized as a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms

Demandbase | January 11, 2022

Gartner Magic Quadrant
On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report.

"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase.

"We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "Achieving the highest scores for all three ABM Use Cases is a testament to the powerful way we're helping our global customers acquire, retain, and expand the accounts that matter."

Demandbase’s ABX Cloud solution has enriched the sales and marketing teams of its clients to plan, execute and measure account-based strategies.

The Gartner Magic Quadrant report gives detailed insights into the ABM market and evaluates seven ABM vendors objectively. It also sheds light on the role of ABM in the B2B market today, the importance of ABM solutions, and how they can enhance the relationship between marketing and sales departments to optimize their performance.

In Gartner’s detailed companion report, the 2022 Critical Capabilities for Account-based Marketing Platforms, Demandbase topped the list of vendors with respect to new account acquisition, account retention, and account expansion.

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ABM ACCOUNTS

Channel99 Debuts to Enable B2B Marketers the Ability to Measure and Benchmark the Performance of Channels and Vendors

Channel99, Jackson Square Ventures | December 01, 2022

Channel99 today announced the launch of a new marketing technology for B2B marketers to identify the vendors and channels that effectively drive high-quality website traffic from accounts in a company's total addressable market (TAM). By integrating vendor spend data to measure marketing's investment efficiency, Channel99's solutions enable businesses to level the playing field and understand which vendors and channels predictably impact the business outcomes most important to B2B marketers, like positively influencing pipeline and lowering customer acquisition costs. Channel99 is founded by award-winning and three-time software entrepreneur Chris Golec, who pioneered the account-based marketing (ABM) technology category while leading Demandbase. In conjunction with its launch, the company also announced it received $5 million in seed funding led by San Francisco-based Jackson Square Ventures (JSV) with participation by Norwest Ventures, Bloomberg Beta and GTMfund. "Many people don't realize that more than 90% of activity driven to a B2B website provides little to no value when it comes to driving new business," says Golec. "With investments across hundreds of vendors and channels, the industry desperately needs a single source of truth to consistently measure the efficacy of their efforts. That's exactly what Channel99 provides — transparency to pinpoint what's working and what's not." Free mobile app offers immediate insights to channel performance Channel99's launch offering includes a free mobile app that enables marketers to benchmark the performance of their digital channels against industry averages. Nearly 100 customers of various sizes and across industries — including F500 enterprises and middle market companies in technology, manufacturing, retail and financial services — are already using Channel99's mobile app to collect insights into which vendors and channels are driving quality traffic from their key accounts. "Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we're looking for," said Nick Panayi, CMO at Amelia. "Channel99 gives my team a clear view of which marketing efforts actually drive quality traffic and, ultimately, the business outcomes we're looking for," said Nick Panayi, CMO at Amelia. "No more guessing games; Channel99's data and peer benchmarking makes it easy to decide where to invest budget and where to cut." Reinvesting in technology and talent JSV is known for investing in early-stage SaaS and marketplace startups with bold plans to transform industries, including B2B software standouts like DocuSign, Upwork and Seismic. JSV is also bullish on reinvesting in entrepreneurs with a proven ability to shape the market. Golec pioneered ABM with the founding of Demandbase in 2007, a company in which JSV is the largest shareholder. Demandbase is widely recognized as the industry's leading provider of ABM, which has evolved into a staple in all B2B marketing strategies. "Our decision to invest in a company is not based on the product offering alone; we must have firm conviction in the team," says Bob Spinner, Founding Partner at Jackson Square Ventures and lead investor in Channel99. "We believe Channel99 is uniquely positioned to pioneer the next wave of B2B marketing because we've seen firsthand how Chris can establish, manage, scale and lead a company to category ownership. We're proud to invest in him again." Early next year, Channel99 will release its full platform. The enterprise solution will integrate vendor spend and customer relationship management (CRM) data with insights to maximize pipeline, eliminate wasted budget and increase transparency into vendor and channel performance. About Channel99 Channel99 is a B2B performance marketing platform that unites marketing and finance teams to more effectively improve the value of marketing investment. By measuring the performance of vendors and channels driving high-quality website traffic, Channel99 helps B2B companies gain more meaningful and accurate insights into which investments reduce dollar inefficiencies, lower customer acquisition cost, and more predictably exceed sales pipeline numbers. Pioneering the next wave of B2B marketing, Channel99 provides the industry's only solution for measuring the quality of the channels generating pipeline. Learn more at www.channel99.com. About Jackson Square Ventures Jackson Square Ventures invests in early-stage software businesses that will be leaders in markets that matter in 10 years. Founded in 2011, the San Francisco-based firm primarily leads Series A investments in companies with a SaaS or marketplace focus. Its portfolio includes Alto Pharmacy, Artera, Cornershop, DocuSign, Jackbox Games, Seismic, Strava and Upwork, among others. For more information, follow the firm on Twitter or visit www.jsv.com.

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ACCOUNT BASED ANALYTICS

Falkon Rounds Out Leadership Team with New Heads of Marketing and Sales

Falkon | December 05, 2022

Falkon, the go-to-market intelligence platform, today announced two additional appointments to its executive team. Shannon Yost recently joined the company as Chief Marketing Officer, and Adam Jay will lead sales as Chief Revenue Officer. The pair are a pivotal add for the go-to-market strategy of the company and positions the organization for sales and revenue growth. Yost joins Falkon with more than twenty-five years of marketing experience in the tech industry, most recently from San Francisco-based Outlier AI, where she was head of product marketing for the augmented analytics provider. Prior to this position, the Seattle-based, award-winning executive held leadership roles at Skytap, Base2, and Bsquare. Yost is known within the industry for her expertise in marketing data solutions - from edge to cloud-based data storage, to data analytics. Jay is joining Falkon with more than a decade in sales leadership experience, most recently from Oncue, where he served as the Vice President of Revenue. There, Jay grew the company’s revenue 228% in eight months while simultaneously decreasing churn over 62%. The West Palm Beach executive also is a strategic advisor and active investor in several high-growth startups, as well as an active SaaS investor. Other positions of note include VP of Sales roles at both Reprise and SwagUp. “We’re looking for leaders that understand the crucial problems we’re solving for revenue teams by bringing sales, marketing, and product data together and making it actionable,” said Falkon co-founder and CEO, Mona Akmal. “We’re looking for leaders that understand the crucial problems we’re solving for revenue teams by bringing sales, marketing, and product data together and making it actionable,” said Falkon co-founder and CEO, Mona Akmal. “Both Shannon and Adam have deep expertise in creating repeated sales success, and we know their prior experience is a great fit for Falkon’s future growth.” The addition of Yost and Jay to the team caps off a year of growth for Falkon, which just recently announced $16M in financing led by OMERS Ventures and appointed Rick Negrin as COO. “The synchronicity of sales and marketing is imperative to the success of an organization,” said Yost. “Falkon delivers separate and combined real-time views into performance, contribution to pipeline, and to the individual customer journey to empower teams with a holistic and comprehensive go-to-market view. I’m excited to spread the word about Falkon and help other enterprises leverage their revenue data effectively.” “The sales function is one that lives and dies by the numbers,” added Jay. “And when your data is inaccurate, or you just don’t have any - you’re really just playing a high-stakes guessing game. I love that Falkon takes the guesswork out of determining what is working for your sales org and allows you to double-down on the impactful actions. I’m looking forward to helping propel the company through its next phase of growth.” To learn more about Falkon, please visit: https://www.falkon.ai/ About Falkon: Falkon is the go-to-market intelligence platform that helps teams win more deals through actionable insights and automation that drive operational excellence across sales, customer success, and marketing teams. Used by companies including Icertis, Hiya, SeekOut, Remitly and Zendesk, Falkon was founded in 2020 by Mona Akmal, Aakash Kambuj, and Josh Zana, Seattle-based veteran leaders of high-growth engineering and product teams. For more information, visit falkon.ai.

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ACCOUNT BASED DATA

Klevu Announces Integration with Klaviyo

Klevu, Klaviyo | November 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in flows and segmentation. Today’s customers expect a personalized experience when shopping, which requires merchants to send compelling and well-timed email and SMS campaigns. With this integration, retailers can utilize a shopper’s search history to customize and send email and SMS messages featuring products customized to each individual shopper – allowing shoppers to discover products that are relevant to them and in a timely manner. “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. Now, “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. “Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalized product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.” “Shoppers are often multitasking and distracted when shopping online. As that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” commented James White, Director of Partnerships for Klaviyo. “The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.” You can learn more about the Klaviyo and Klevu integration, and sign up for a demo here. About Klevu Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 leading global brands, including Puma, Fred Perry, Paul Smith, Avon, Stussy, Pfaltzgraff, and Native. Klevu is an AI Search and Discovery Platform that leverages AI, Natural Language Processing and User Behavior Analytics to elevate the search experience, and automatically re-merchandise category listing pages and product recommendations. Retailers that use Klevu's full Product Discovery Platform provide unparalleled customer experience, and achieve 37% more revenue per web session than those that don't. Founded in Finland in 2013, Klevu has offices located in the UK, the US, India, Finland, Australia and Sweden. The end-to-end discovery and search solution is easy to configure, optimize and maintain, and can be integrated with major ecommerce platforms in as little as a few hours. For total creative control and headless ecommerce technologies, Klevu is MACH certified, and robust APIs and SDKs are available. For more information, schedule a demo or start for free at klevu.com. About Klaviyo Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

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ACCOUNT BASED DATA

Anteriad to Make B2B Marketing Data Available On Snowflake Marketplace

Anteriad | November 04, 2022

Anteriad has partnered with Snowflake, the Data Cloud company, to make B2B data available on Snowflake Marketplace, enabling marketers, data scientists, business intelligence and analytics professionals’ access to live and ready-to-query data from Anteriad for smarter decision making. Snowflake Marketplace, powered by Snowflake’s ground-breaking cross-cloud technology, Snowgrid, allows companies to receive direct access to raw data products and leverage data quickly, securely, and cost-effectively. Snowflake Marketplace simplifies discovery, access, and the commercialization of data, data services, and applications, enabling companies to unlock entirely new revenue streams and extended insights across the Data Cloud. “B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases,” said Todd Love, Chief Commercial Officer at Anteriad. “B2B marketers need data solutions that operate between platforms within their tech stack to help support various use cases. To empower marketers for adtech or martech initiatives, Anteriad delivers a broad set of differentiated data solutions that can help clients test, match, and deliver data through Snowflake Marketplace. Driving value from your first-party data is not new, but the ease and speed of which it can happen will help solve for various use cases without having to sign up for another black box. Solve for Account Based Marketing analytics, intent enrichment or firmographic hygiene all in one place,” said Todd Love, Chief Commercial Officer at Anteriad. With 500 billion monthly digital interactions, Anteriad provides a robust data offering to B2B marketers. Anteriad data available on Snowflake Marketplace includes a trove of data from intent insights to firmographics, and technographics. B2B marketers can use Anteriad data to understand their audience more deeply, discover new audiences, and orchestrate their campaigns across accounts, buying groups, channels and touchpoints with confidence. “Differentiated, reliable data contributes to better business outcomes, which is what Snowflake and Anteriad aim to deliver to customers. Snowflake Marketplace gives B2B Marketers access to data at scale in a secure environment and Anteriad helps meet customer demand for unique data that can help them get out in front. We look forward to watching our customers take advantage of these benefits,” said Kieran Kennedy, Head of Snowflake Marketplace. To become a Snowflake partner, get access to Snowflake’s self-service partner resources please visit www.snowflake.com/partners. About Anteriad For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at https://anteriad.com/.

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Spotlight

Although frontline workers make up 80 percent of the global workforce, they’ve traditionally been underserved by technology and 32 percent feel their voice isn’t being heard when communicating workplace issues. Explore how to lower attrition and improve morale in the Technology Can Help Unlock a New Future for Frontline Workers

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