Demandbase Set To Acquire InsideView and DemandMatrix

Demandbase has announced the acquisition of both InsideView, a sales and marketing intelligence platform, and DemandMatrix, a provider of technographic data and intelligence.

“We’re proud to join forces with these two great companies,” said Gabe Rogol, CEO of Demandbase said in a company press release. “Our vision is bold. We are transforming how B2B companies go to market, helping them deliver great experiences at every stage of the account journey. This requires great data — and we now have the premium B2B data and intelligence solutions to help companies identify, understand, and engage their customers and prospects. With this move, Demandbase moves from being ‘just’ a leader in account-based programs to being the definitive leader in B2B go-to-market.”

It’s no secret that data is the fuel that powers any B2B go-to-market strategy. To the same extent, software and predictive analytics are only as good as the data that powers them: it all comes down to better data, which helps create better decisions and stronger marketing and product strategies. But quality information has been challenging for most organizations, with insights divided across platforms and vendors.

“For the last 15 years, we’ve been focused on empowering our customers to experience rapid revenue growth through the power of data,” said Umberto Milletti, CEO of InsideView in an official statement.