ABM ACCOUNTS

Demandbase’s Presence Across the World is Growing

Demandbase | February 18, 2022

Demandbase’s Presence Across the World is Growing
Demandbase is accelerating growth across the world with its B2B-centric products and services. It has offices in the United States, India, and United Kingdom. The company is expanding exponentially. It is hiring across different locations to support its growth in customer acquisition and revenue outside the United States. It has seen amazing growth in India, Nordics, United Kingdom, and Japan. Many other countries are harnessing Demandbase’s services for business growth. In the past year, Demandbase’s United Kingdom office has more than 35 new mid-market and enterprise customers. It plans to make strategic hires across its account management, sales, and customer success departments.

"We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase.

"We already have an established presence in the UK and are growing fast and furious in new regions all the time," says Paul Gibson, vice president, international at Demandbase. "Our growth is driven by the fact that B2B sales and marketing teams are realizing they need a clear way to remove the guesswork from their go-to-market strategies. Demandbase provides that in spades, helping organizations prioritize accounts that are primed for sales and avoid wasting budget on those that aren't. Our market-leading technology just keeps getting better, giving our customers the top go-to-market suite available to power their success."

Demandbase stands strong despite having some formidable competitors in the market. It was named a Leader in the inaugural 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms. In addition, it is the only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-based Marketing Platforms.

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Watch this video to find out challenges B2B marketers face and why they are turning to Account-Based Marketing to solve them.


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ABM ACCOUNTS

Terminus Named a Leader in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms

Terminus | January 13, 2022

Terminus, the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM), today announced it has been recognized as a Leader in the 2022 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms report. “We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. “We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant™ for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. “With this placement, we’re now a leader in three leading analyst reports – Terminus the only platform bringing together a purpose-built B2B CDP with multi-channel ABM.” As mentioned in the Magic Quadrant report, “Leaders demonstrate broad support for all ABM critical capabilities and consistently meet customer needs across the three core ABM use cases (acquisition, renewal and expansion). They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business. Their customers report high levels of satisfaction and success with their implementations. Leaders also have initiated plans for geographic and international expansion.” Terminus is a leader account-based engagement platform, and the only platform built to deliver more pipeline and revenue through multi-channel ABM. “Gartner defines the account-based marketing (ABM) platform as a technology that enables marketers to run ABM programs at scale, including account selection, planning, engagement and reporting. In ABM programs, B2B marketers align with sales counterparts to engage a defined set of high-priority accounts and buying committee members with targeted marketing and content to help buyers explore and evaluate solutions.” We believe The Gartner Magic Quadrant™ is a trusted analyst resource for organizations seeking unbiased evaluations and opinions of the ABM category and platforms. The 2022 Gartner Magic Quadrant™ for ABM Platforms report evaluates nine of the global providers against a range of critical capabilities for ABM including current product offering, strategy, and overall market presence. Gartner, Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms, Christy Ferguson, January, 2022. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. About Terminus Terminus is the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel account-based marketing (ABM). The platform, Terminus Engagement Hub, connects the first and third-party data needed to understand both customers and prospects, with the most robust suite of engagement channels—including ads, chat, email, and web—available. Terminus powers multi-channel ABM for thousands of brands globally including DHL, G2, Outreach, and TripActions. Terminus is proud to be a G2 leader in ABM for 15 consecutive quarters. Visit terminus.com to learn more or connect with us on Twitter and LinkedIn.

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Customer Experience Professionals Association Expands Leadership, Research, and Professional Certification

Customer Experience Professionals Association | February 28, 2022

The Customer Experience Professionals Association (CXPA) has announced an ambitious 2022 plan of work, supported by more than two hundred volunteers across the globe. Founded just eleven years ago, CXPA now has members in over sixty countries who share a passion for helping organizations design and deliver experiences that meet or exceed customer expectations. CXPA defines customer experience as “the perception that customers have of an organization - one that is formed based on interactions across all touchpoints, people, and technology over time.” The 2022 CXPA Board of Directors includes sixteen CX professionals led by 2022 Chair Nancy Porte, CCXP, Vice Chair Tabitha Dunn, CCXP and Treasurer Amy Shioji, CCXP. Newly appointed Board members for 2022 are Anita Siassios, CCXP, Founder & Managing Director, ManagingCX Pty Ltd (Australia); Carolyn Galvin, CCXP, Director, Market & Competitive Intelligence, Affinity.co (USA); Mr. Sebastien Munar, CCXP, B2C Unit Director, Clientrika (Peru); Mr. Wayne Simmons, CCXP, Customer Powerhouse CX Leader, Bayer Pharmaceuticals (USA); and Stacey Nevel, CCXP, Director, Voice of the Customer at Prudential (USA). “Having been involved in CXPA since the very beginning, I am proud to serve as CXPA Board Chair at a pivotal time for our growth as an inclusive community and trusted voice for the discipline,” said Nancy Porte, CCXP. “I am committed to helping CXPA achieve more by leveraging the strength of our diverse and talented community of members.” CXPA continually prioritizes efforts to be an accessible, relevant, and respected community and resource for the professional practice of customer experience management. To do so, CXPA has formed ten Regional Leadership Councils, one each in Africa, Asia, Brazil, Canada, Europe, Latin America and the Caribbean, Middle East, Oceania, United Kingdom, and United States. Regional Leadership Councils include representatives from leading customer-centric organizations across the globe such as Ahmad Abdo, Telecom Egypt; Belinda Dimovski, CCXP, Australian Red Cross; Georges Essama, Cameroon Telecommunications; Catherine Gauthier, CCXP, Valtech Canada; Rebekah Kabugo-Mugisha, National Social Security Fund (Uganda); Victor Songa Musiwa, CCXP, MultiChoice Namibia; Alex Russell-Rutherford, CCXP, Northumbrian Water; and Betul Yilmaz, CCXP, Elephant Istanbul. A full directory of CXPA volunteers is online at http://www.cxpa.org/volunteerlist. “CX is a growing field, taught in more than seventy colleges and universities across the globe,” said CXPA CEO Greg Melia, CAE. Another top priority is the development of trusted, independent guidance on professional customer experience management practices. More than fifty volunteers are participating in three major projects to develop resources for the advancement of the CX profession. One project is developing the CXPA CX Book of Knowledge, a publication that will serve as the definitive resource guide on the competency areas of the CXPA CX Framework, which itself is based on international research on the customer experience leader role. Another project involves production of a series of monographs that will support CX professionals collaborating with other functions such as Finance, Sales, and the C-Suite to facilitate better customer experience outcomes across the organization. A third project, conducted in collaboration with Quadient and Heart of the Customer, is researching the critical elements of a CX professional’s first year in a new leadership role. “CX is a growing field, taught in more than seventy colleges and universities across the globe,” said CXPA CEO Greg Melia, CAE. “These new resources will add significantly to the customer experience body of knowledge by providing practical, independent consensus guidance rooted in the real-life experience of CX leaders.” A continuing priority for CXPA is administering the Certified Customer Experience Professional (CCXP) certification, which is held by 1,288 professionals worldwide. The CCXP credential is granted to individuals who have the breadth of professional experience deemed necessary to lead or significantly contribute to quality customer experience management and who have passed a rigorous psychometric examination based on the CXPA CX Framework. Once earned, CCXPs must maintain the credential by completing qualifying continuing education to stay abreast of evolving CX practice. Eighteen CXPA Recognized Training Providers deliver training related to CCXP preparation and the CXPA CX Framework including partners in Brazil, the Netherlands, Lebanon, Oman, Sri Lanka, Vietnam, Israel, South Africa, and France. The exam can be taken anywhere in the world by secure remote online proctor and is available in both English and French. The certification is increasingly listed in recruitment postings by companies such as Amazon, Johnson & Johnson, and Walgreens. CCXP Advisory Committee chair Stacey Nevel, CCXP notes that employers recognize that “CCXPs understand strategically how to implement programs and policies within an organization to help measure and manage toward a positive customer experience.” AboutCXPA: CXPA is the independent global nonprofit association for the customer experience profession. Its mission is to support CX professionals to share, learn, inspire, and grow throughout their entire career. CXPA thanks its Global Sponsors who support the CXPA and CX professionals in achieving more than can be done individually through CX service and platform solutions. To learn more about CXPA, visit http://www.cxpa.org.

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New ON24 Partner Network Brings Together Leading Sales and Marketing Solutions for Customers

ON24 | February 23, 2022

ON24 (NYSE: ONTF) today launched the ON24 Partner Network with more than 40 leading sales and marketing agencies, solutions integrators, and software companies. Partners are joining forces with ON24 to develop integrations, solutions, and services for mutual customers to advance their digital-first strategies. As a leading platform for digital engagement, ON24 is helping companies enhance their digital capabilities throughout every stage of the buyer journey and use first-party engagement data across all their sales and marketing activities. With the ON24 platform, marketers have a one-stop-shop to accelerate innovation across their go-to-market operations and drive revenue growth. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, founder and CEO at ON24. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need to better understand, engage, and convert prospects into buyers,” said Sharat Sharan, founder and CEO at ON24. “Our continued commitment and investment in our partner ecosystem will help accelerate customer success with the ON24 platform and our next phase of company growth.” B2B companies are increasing their digital investments to transform customer engagement and make first-person data a strategic enabler across the business. The ON24 Partner Network provides marketers a network of partners to easily integrate multiple solutions and unite buyer data with the ON24 platform. Marketers can find new technologies, connect with verified vendors, and discover new ways to engage audiences and capture prospect and customer data. Partners in the ON24 Partner Network get access to new co-selling, co-marketing, and integration opportunities with ON24 and fellow ecosystem partners. Together, ON24 and its partners can reach new markets, extend their product and service offerings to more prospects, and help customers keep pace with changing market needs. “Through a growing, diverse community of companies working together, we can better support our joint customers and help them optimize the digital buyer journey,” said Byron Bardy, vice president of corporate development and strategic alliances. “With the ON24 Partner Network, customers can access digital experts to maximize their sales and marketing potential using the ON24 platform.” ON24 provides a single platform to drive digital engagement and capture actionable insights at scale that can be used with leading marketing automation, CRM, and sales and marketing solutions to generate greater revenue. To learn more about the ON24 platform and its ecosystem of partners, visit ON24.com/Partners. What ON24 Partners are Saying: Nick Heys, CEO of Jabmo, ON24 premier tier partner: “As a leading provider of ABM solutions to the manufacturing, life sciences and healthcare industries, joining the ON24 Partner Network was an easy decision. Today’s B2B marketers rely on virtual and digital events to engage with known buying group members, but often miss out on valuable engagement data from unknown and anonymous buying groups. Together with ON24, we give B2B marketers a 360-degree view of all their account engagement activity in a single platform.” Richard Roocroft, global head of strategic alliances at Interprefy, ON24 premier tier partner: “Interprefy is leading provider of real-time language interpretation and translated live captions solutions committed to helping people connect in their own language anywhere. We are excited to join the ON24 Partner Network and provide ON24 customers with seamless solutions to break down language barriers in their events.” Aaron Cole, director of business operations at V2, ON24 premier tier partner: “As a long-standing agency partner of ON24, V2 is excited to join ON24 Partner Network and take advantage of exceptional partner benefits like dedicated agency training, custom agency support, and exclusive product access. This will help us continue to deliver exceptional digital experiences for our shared clients and customers.” Erica Gunn, CMO at Canto, ON24 growth tier partner: “Canto is a leading provider of digital asset management software committed to helping marketers scale digital content creation and help teams work faster and smarter as they manage, create, and share digital content. We are excited to partner with ON24 and help our joint customers scale their digital content.” Tim Hong, VP of alliances and partnerships at Integrate, ON24 growth tier partner: “We are dedicated to helping B2B marketers accelerate an omnichannel, connected, and flexible precision demand marketing approach. We are excited to join the ON24 Partner Network and provide our customers with seamless digital events and webinar integrations that enable precise, cross-channel, account-based campaigns.” Michal Raz, VP of global partners at KUDO, ON24 growth tier partner: “As a SaaS multilingual marketplace and platform, there has been pressing demand among our global enterprise customers for our integration with ON24. We’re thrilled to partner with ON24 to make events more inclusive and accessible, improving attendee engagement and furthering KUDO’s mission of breaking language barriers.” Piyush Saggi, CEO of Parmonic, ON24 growth tier partner: “Webinars rock! Marketers at legendary brands use ON24 to deliver compelling webinar experiences and Parmonic to automatically transform webinars into munchable content. Our partnership is a huge win for marketers. Together we will make it easier to attract and engage audiences using two great technologies that work in harmony. ON24 and Parmonic are committed to making marketers heroes.” Samantha Yarborough, VP of partnerships at PFL, ON24 growth tier partner: “At the center of all good marketing is authentic human connection. PFL is a leader in delivering hybrid experiences and thrilled to join the ON24 Partner Network. The combination of ON24’s exceptional virtual events and PFL’s multisensory, branded direct mail experiences captures the recipient’s full attention. Together, customers can truly execute hybrid experiences that deliver.” Monet Sommers, director of business development, SketchDeck, ON24 growth tier partner: “SketchDeck is thrilled to partner with ON24. The past few years have transformed the way we communicate and connect. As SketchDeck continues to meet the evolving creative needs of modern organizations, we recognize the power of the ON24 sales and marketing platform to help us come together, share ideas, and drive creativity.” Elliot Smith, head of partnerships at 6sense, ON24 base tier partner: “Forward-thinking marketers are eager to push the boundaries to engage with their buyers in a digital world – and ON24 is paving the path. We’re excited to help ON24 customers accelerate their ability to grow revenue while providing the kind of experience their buyers want and deserve.” Marge Breya, CMO at Leadspace, ON24 base tier partner: “As a leader in B2B customer data platforms, Leadspace is transforming the way top brands around the world find, create, and accelerate closeable business. We are excited to become part of the ON24 Partner Network and are looking forward to joining forces.” Nicholas DeBenedetto, CEO at LeapPoint, ON24 base tier partner: “LeapPoint helps some of the world’s most well-respected brands drive powerful experiences through Connected Work™. It’s more important than ever for businesses to deliver relevant, personalized, and continuous experiences. We’re thrilled to partner with ON24 to help connect our clients with actionable first-party engagement data from their ON24 experiences.” Peter Engleman, VP of corporate strategy and partner success at Terminus, ON24 base tier partner: “Joining the ON24 Partner Network enables us to get marketers the valuable data they need. Webinars and virtual events have become integral to marketing strategies. As a multichannel ABM platform, Terminus helps marketers incorporate first-person data from the ON24 platform into their ABM strategy to identify more engaged target accounts, better align with sales, and generate more pipeline and revenue.” Peter Cselenyi, CEO at TheSpeech, ON24 base tier partner: “We are thrilled to serve ON24’s professional webinars with high-quality simultaneous interpretation to make sure that the message of all of our joint customers is understood perfectly by every nation around the world.” Tyler Lessard, VP of marketing at Vidyard, ON24 base tier partner: “Live and on-demand video have become strategic marketing assets as audiences look for more engaging and educational ways to interact with brands in a digital-first world. As the leader in video hosting and analytics for B2B marketers, we’re proud to be a part of the growing ON24 Partner Network, helping marketing teams maximize the value of their online video and on-demand webinar content.” About ON24 ON24 is a leading sales and marketing platform for digital engagement, delivering insights to drive ​revenue growth. ON24 serves more than 2,000 customers worldwide, including 3 of the 5 largest global technology companies, 4 of the 5 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers. Through interactive webinars, virtual events, and personalized content experiences, ON24 provides a system of engagement powered by AI for businesses to scale engagement, conversions, and pipeline to drive revenue growth. The ON24 Platform supports millions of professionals a month who are totaling billions of engagement minutes per year. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

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IDG Communications Acquires Selling Simplified to Become One of the Largest Providers of B2B Tech Leads Globally

IDG Communications, Selling Simplified | February 11, 2022

IDG Communications, Inc. (IDG) today announced that it has acquired Selling Simplified, a versatile Marketing-as-a-Service (MaaS) platform that provides lead generation products, data services and analytics. In the last few years, IDG has evolved its network of editorial brands to include an integrated marketing and lead generation technology platform. The acquisition of Selling Simplified allows IDG to add contact and account level AI powered lead generation capabilities to its expanding suite of intent-based marketing technologies. Selling Simplified offers two distinct opportunities for product growth within IDG: The first is a global dataset of more than 160 million B2B records specific to tech industry purchase intent which can be added to IDG's existing proprietary audience, creating a large addressable database of in-market tech decision-makers and influencers. The second is a marketing technology platform that identifies and scores intent signals based on campaign engagement leveraging machine learning. The company's Demandcentr system continuously monitors behavioral context and builds an understanding of purchase intent behind each contact and account in the database. The combined data and marketing technology identifies the most valuable contacts for sales outreach or continued lead nurture. "Segmenting an audience by job title and role in the purchase decision is no longer sufficient at generating sales leads. Marketing campaigns simply perform better when you can also apply knowledge of the prospect's current stage in the path-to-purchase and actively engage them," said Kumaran Ramanathan, President of IDG Communications, Inc. "Selling Simplified has been able to provide just that and shares our commitment to building deep relationships across international markets." "We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified. "We were very cautious about selecting a partner that shared our culture and vision," added Michael Whife, CEO of Selling Simplified. "IDG was a natural partner for our next stage of development on many fronts. We believe the union of the two companies makes us the largest provider of B2B tech leads globally and offers a dynamic approach to driving success for our clients." Selling Simplified is the latest in a series of acquisitions IDG has made over the last 18 months that demonstrates the company's commitment to building best-in-class, proprietary technology market data and marketing solutions. The IDG Communications MarTech stack – built by and for marketers – includes an ABM platform, Triblio; a marketing data and intelligence solution, KickFire; and a B2B sales and marketing data intent platform, LeadSift. These are already integrated into IDG's dataset and iconic tech editorial-branded sites. This end-to-end proprietary platform and media ecosystem delivers the industry's highest quality leads at over 99.9% acceptance rate. Existing Selling Simplified customers include leading B2B brands and agencies, including Juniper Networks, Mediacom, Marketo, and Just Global. Selling Simplified operates globally, with 285 employees across 4 continents. For more information, please visit www.idg.com About IDG Communications, Inc. IDG Communications' vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good. IDG is a dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld® and Tech Hive® engage a quality audience with essential guidance on the evolving technology landscape. Our trusted brands, global 1st party data intelligence and MarTech platforms (KickFire, LeadSift and Triblio) identify and activate purchasing intent, powering our clients' success. We simplify complex campaigns that fulfill marketers' global ambitions seamlessly with consistency that delivers quality results. About Selling Simplified Selling Simplified Group, Inc. (SSG), aims to empower companies in their marketing and sales efforts through unprecedented customer insights and a real-time pulse on intent, via a comprehensive suite of data enrichment, marketing, and analytics tools—with a core mission of helping people make more meaningful B2B connections. All hosted under its demandcentr platform, their exclusive marketing technology stack provides innovative, intelligent, and compliant solutions to identifying, analyzing, and capturing B2B demand backed by enriched, intent-based data. Founded in 2012, SSG is headquartered in Denver, CO and services clients globally via ten fully-staffed regional offices in APAC, EMEA, and North America.

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