ABM ACCOUNTS

DemandScience Customers Speaking at Forrester B2B Summit North America 2022

DemandScience | May 02, 2022

Forrester B2B Summit North America
DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced it is a Platinum Sponsor of Forrester’s B2B Summit North America 2022, and will be presenting in-person customer case study sessions at the Summit with two of the world’s most recognized and successful technology companies.

Forrester’s B2B Summit, one of the most important events of the year for thousands of B2B marketing, sales, and product leaders, is taking place in-person and digitally from May 2–4, at the Austin Convention Center in Austin, Texas.

“We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience.

“We are proud to be sponsoring Forrester’s B2B Summit and enabling participants to hear first-hand from highly respected peers about how they leveraged DemandScience’s B2B data and solutions to power successful initiatives and achieve meaningful ROI,” said Chris Rack, Chief Revenue Officer of DemandScience.

Each session will be co-presented by Rack and the customer’s marketing leader responsible for the demand gen program:

Topic: Identifying High-Propensity Buyers to Drive Opt-in Leads
Overview:
The presenters will demonstrate how identifying and creating high-propensity audience segments using technographic installation and intent data layering fueled their branded demand generation programs. This facilitated the growth of their ABM permission-based audience and accelerated ROI.
Date/Time: Monday, May 2, 2022 from 1:25 pm – 1:55 pm central time, room 11AB
  
Topic: Leveraging Predictive Insights to Accelerate Your ABM Strategy
Overview:
Attendees will learn how this world-renowned tech company increased ROI, speed through funnel, and ABM conversion rates across the board by using DemandScience’s intent engine on top of their core ABM lists to generate and prioritize leads. The presenters will illuminate how combining and analyzing multi-source intent data provides predictive B2B buyer insights that can be leveraged to deliver transformational results for marketers.
Date/Time: Wednesday, May 4, 2022 from 11:50 am – 12:20 pm central time, room 11AB

In-person attendees can meet with the DemandScience team at Booth #724 in the B2B Summit Marketplace to learn how they can partner with DemandScience to identify prospects, activate buyers, and convert opportunities with accurate B2B data.

About DemandScience
DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.

Spotlight

For many in the artistic community, marketing is a nine-letter dirty word. To some artists, marketing seems to represent the ultimate compromise of their creative principles. Marketing, they believe, means pandering to the tastes of the audience, rather than expressing their own artistic vision. Experienced marketers, in and outside of the arts, recognize this fear as a narrow and incorrect interpretation of marketing principles. In fact, appropriate and insightful market segmentation analysis can help artists thrive. When arts organizations find and attract the right audience for each artistic effort, more artists can connect with audiences that appreciate and value their individual talents and ideas.


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ACCOUNT BASED EXECUTION

6sense Earns Leader Position in 11 G2 Summer 2022 Grid Reports

6sense | June 23, 2022

6sense, the leading platform for B2B organizations generating predictable revenue, today announced that it has been named a Leader across 11 categories in the G2 Summer 2022 Grid Report. In addition, 6sense was also recognized as the number one ranked account-based advertising platform by customers for the seventh consecutive reporting period. Slintel, a 6sense company, was also ranked as a Leader or High Performer in seven shared categories with 6sense and ranked as a Leader in one additional unique category, Lead Capture, and a High Performer in Competitive Intelligence. Saleswhale, a 6sense company, was also ranked as a High Performer in three additional unique categories that include Conversational Marketing, AI Sales Assistant, and Intelligent Virtual Assistants. The G2 Summer Grid Reports are calculated based on customer satisfaction and market presence within a product category. 6sense customers continue to validate the value of 6sense Revenue AI™ to capture anonymous buying signals, target the right accounts at precisely the right time, and boost revenue performance with recommendations for the channels and messages most likely to convert. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "The G2 report results are especially meaningful as they're based on direct feedback from real customers. This validation demonstrates our dedication to transforming the way revenue teams efficiently increase sales and decrease costs," said Sanjay Kini, 6sense's Chief Customer Officer. "In a tightening economy, customers are telling us that they need to do be able to do more with less. 6sense becomes even more critical now, as sales and marketing teams focus on becoming more efficient with their time and resources." The following are some of the highlights from verified consumer feedback on the G2 platform: "6Sense gives me a competitive edge when cold-calling prospects - I know what they are looking for and it gives me the opportunity to cater my call to their interests." "Scale up with 6sense, I think the best thing about 6sense is your ability to grow with the platform. The variety of products available allows you to roll out incrementally and level up your ABM program when it makes sense for your organization." " The customer success at Slintel is exceptional. My customer service representative always checks on my team to make sure we are able to complete our goals with the platform, and always replies in a timely manner to our emails." "(Saleswhale is) A Demand Marketer's Dream - we were able to automate our follow-up across several campaign types — demo requests, webinars, and high-intent activities — automatically, consistently, and with a human touch." 6sense was listed as a Leader in 11 G2 Summer 2022 Grid categories: Account-Based Advertising Software Account-Based Analytics Software Account-Based Orchestration Platform Account Data Management Software Buyer Intent Data Tools Lead Scoring Software Lead Intelligence Software Market Intelligence Software Marketing Account Intelligence Software Marketing Analytics Software Sales Intelligence Software Slintel was listed as a Leader or High Performer in seven Summer 2022 Grid categories: Lead Scoring Lead Intelligence Market Intelligence Buyer Intent Data Tools Sales Intelligence Lead Capture Competitive Intelligence Saleswhale was listed as a High Performer in three Summer 2022 Grid categories: Conversational Marketing AI Sales Assistant Intelligent Virtual Assistants G2 is a peer-to-peer business solutions review platform. Within each category, products are ranked by customer satisfaction and market presence and placed into one of four categories on the G2 Grid. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores. About 6sense 6sense reinvents the way organizations create, manage, and convert pipeline to revenue. 6sense Revenue AI™ captures anonymous buying signals, targets the right accounts at the ideal time, and recommends the channels and messages to boost revenue performance. Removing guesswork, friction, and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense has been recognized for its market-defining technology by Forbes Cloud 100, G2, and TrustRadius and its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

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ACCOUNT MANAGEMENT

Demandbase Included in 2021 Gartner® Market Guide for Revenue Data Solutions

Demandbase | December 16, 2021

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ABM ACCOUNTS

Demandbase Once Again Designated as the Leader on SPARK Matrix™ for Account-Based Marketing (ABM) Platforms

Demandbase | June 02, 2022

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ABM ACCOUNTS

Demandbase Accelerates Growth Around the Globe

Demandbase | February 18, 2022

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Read More

Spotlight

For many in the artistic community, marketing is a nine-letter dirty word. To some artists, marketing seems to represent the ultimate compromise of their creative principles. Marketing, they believe, means pandering to the tastes of the audience, rather than expressing their own artistic vision. Experienced marketers, in and outside of the arts, recognize this fear as a narrow and incorrect interpretation of marketing principles. In fact, appropriate and insightful market segmentation analysis can help artists thrive. When arts organizations find and attract the right audience for each artistic effort, more artists can connect with audiences that appreciate and value their individual talents and ideas.

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