Dentsu plans roadside ads that change according to driver’s vehicle

| April 21, 2016

Dentsu plans roadside ads that change according to driver’s vehicle
"In an experiment, advertising giant Dentsu Inc. plans to bring so-called targeted advertising, an increasingly popular sales method in cyberspace, into the physical world. Dentsu’s team, with support from chipmaker Intel Corp. and three other information technology companies, will start running outdoor digital ads as early as June that collect and analyze people’s interests and instantaneously promote products to them based on their data. Targeted advertising is already in wide use on the Internet. Based on such data as web browsing history and purchase history, advertisers are looking to judge consumers by demographics or personal traits so they can hawk the items or services most likely to attract them."

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Forget the inside baseball of data metrics. What speaks volumes about your demand generation marketing is something even more tangible. Here’s how to tout your success that will get the attention of any CEO, CFO or CIO, courtesy of Russ Glass, Head of Products with LinkedIn Marketing Solutions.


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Spotlight

Forget the inside baseball of data metrics. What speaks volumes about your demand generation marketing is something even more tangible. Here’s how to tout your success that will get the attention of any CEO, CFO or CIO, courtesy of Russ Glass, Head of Products with LinkedIn Marketing Solutions.

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