Design and Tailor Your Content Marketing

The days of cold calling and cold emails are numbered, and if you’re reading this after May 2018, hopefully those days have ended! The unwanted contact that frustrates, annoys, and generates angry customers is over, but what will businesses replace it with? Well, there are many options. Many, many, many (we could go on…) options. Today, we’re focusing on content marketing, but that in itself encompasses many things. All of these work towards generating you Inbound leads. These leads are good, because every Inbound lead is already warm. Without further ado, let’s get into it. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” Sounds good, if a little vague about what content actually is. Content is more than just words on a screen, content is anything that you distribute. That includes videos, infographics, blogs, social media posts, articles and images. Content marketing is used by almost everyone, 91% of B2B marketers employ it, as do 86% of B2C marketers.