Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Today, the highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. "Now more than ever before, businesses with the best digital experiences will win. As current travel constraints make in-person events difficult, it's even more imperative for marketers to innovate the way they connect and convert with their audience online," says Sharat Sharan, Founder and CEO, ON24. "Our mission at ON24 is to help marketers create digital experiences that build authentic human connections and drive meaningful business impact across the entire customer journey." The "Experiences Everywhere" report finds that the marketers are embracing an experience-first mindset and building touchpoints for digital engagement at every stage of the customer lifecycle: