DiscoverOrg Joins the Terminus Cloud for Account-Based Marketing

DiscoverOrg, the world’s most accurate sales and marketing intelligence solution, has joined the Cloud for Account-Based Marketing (ABM) program founded by Terminus. DiscoverOrg’s award-winning platform is used by over 2,000 customers globally to find accurate, in-depth, and actionable intelligence to find, connect with, and sell and market to target accounts more effectively - making it the perfect complement to an effective ABM strategy. Deep integrations with CRM, marketing automation, and sales development tools ensure that customers have fresh, cleansed,and enriched data in their systems at all times. The Terminus Cloud for ABM, an invite-only partner program designed to provide marketers with a selection of web-based tools that support the execution of account-based marketing strategies at scale, has more than 35 vendors signed-on to the initiative. Each software tool connects with Salesforce to share data and are grouped into at least one of the five categories of an ABM technology stack: -Identify - tools for identifying potential accounts -Expand - tools for expanding reach within accounts  -Engage - tools for engaging with accounts  -Advocate - tools to help individuals within accounts become product champions-  -Measure - analytics tools that help marketers understand attribution and engagement from those accounts DiscoverOrg’s solutions fit into 2 of the 5 ABM categories, Identify and Expand. “Accurate data is the foundation of any effective sales and marketing strategy, and DiscoverOrg offers the most accurate data in the industry,” said Henry Schuck, CEO of DiscoverOrg. “As marketers embrace the ABM movement, deep data on target accounts will be a prerequisite for success as it enables highly targeted and personalized messaging to the right person at the right account and the right time.”