Do You Know How to Start Your Account Based Marketing Campaign?
Business 2 Community | September 07, 2017
I’ve been speaking about Account Based Marketing (ABM) for some time now and I’m pleased how it’s started to gain awareness and traction. From the conversations I’ve had with businesses, existing customers and people within my network, they all understand what ABM is and the benefits it can offer them from a B2B sales perspective but they all struggle as to where they should start, with the main stumbling block being identifying those key accounts.