ABM ACCOUNTS

Doceree Introduces an Account-based Marketing Solution Tailored to the Life Sciences Industry

Doceree | June 10, 2022

Account-based Marketing Solution
Doceree announced the expansion of its targeted offering with Doceree ABM, account-based marketing (ABM) solution designed particularly for life science companies that allows them to contact institutional decision makers based on accounts and intent.

Doceree ABM enables marketers to target individual accounts or apply intent-based data to recognize the interest of institutional stakeholders, such as administrative decision-makers or healthcare professionals. It will improve the capacity of marketers to engage with qualified buyers who have shown interest in a product or category at the account level and monitor the account lift in real-time.

Harshit Jain MD, Founder & Global CEO, Doceree, said, "An ABM solution that's developed to be used across a multitude of industries neglects the intricacies that are associated with pursuing high-value accounts in the life sciences sector."

Harshit Jain MD, Founder & Global CEO, Doceree, said, "An ABM solution that's developed to be used across a multitude of industries neglects the intricacies that are associated with pursuing high-value accounts in the life sciences sector. Our programmatic platform provides innovative ABM capabilities to target decision makers based on their behavior to elevate interactions brands have with priority accounts when an individual is actively seeking a solution."

With the following features, Doceree ABM allows businesses to access institutional stakeholders at target accounts to enhance marketing and sales activities.
  • Account Targeting
  • Intent-based Targeting
Doceree launched the solution in North America and intended to expand its distribution to other worldwide regions.

Spotlight

When teams are tasked with growing a more qualified demand pipeline, they look for software that can help. Questions like “Can we afford it? Will it integrate with our existing tech stack? What value will it add to our bottom line?” add to the anxiety of the search. They want to gather as much information as possible about the product experience, key capabilities, and competing solutions to make the best choice for their team and (technology) stack.

Savvy sales and marketing teams know that the buying journey starts with online research and content that helps cut through the noise.


Other News
CORE ABM, ABM ACCOUNTS

DemandScience’s PGA TOUR Partnership and Brand Ambassador Program Connects with 50+ Million B2B Marketers in 2022

DemandScience | December 21, 2022

DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, today announced achievements from the first year of its partnership with the PGA TOUR and the company’s new Brand Ambassador program with 17 of the world’s best professional golfers. In the 10 months since DemandScience was named the Official B2B Sales Pipeline Generation Sponsor of the PGA TOUR and PGA TOUR Champions, DemandScience has reached more than 54 million marketing professionals and business decision makers through television, digital marketing, social media, and in-person tour events with focused messaging about how leveraging accurate B2B information, insights and analytics can empower customers to reach the right buyers at the right time to achieve their growth goals. “We have been very proud to have DemandScience and its global B2B expertise as part of the PGA TOUR this year, and congratulate them for the success they've had leveraging our partnership so effectively for brand awareness and customer hospitality," said Brian Oliver, PGA TOUR Executive Vice President Marketing & Corporate Partnerships. “We look forward to a great 2023 together.” In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. In June, Matt Fitzpatrick captured the U.S. Open title in the United States, in September Shane Lowry was victorious at the BMW PGA Championship in England, and in October Keegan Bradley triumphed at the ZOZO Championship in Japan. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. Other ‘Team DemandScience’ professionals include, in order of world ranking, Corey Conners, Scott Stallings, Ben Griffin, Lanto Griffin, Sam Ryder, Brandon Matthews, James Hahn, Trevor Werbylo, Hank Leboida, Nick Watney, Rob Oppenheim, Scott Gutschewski and Tim Petrovic. “The PGA TOUR audience is the most valuable in sports. Marketing professionals and business leaders see our brand on NBC Sports, the Golf Channel, and in programming across PGA TOUR media properties, meet with us at tour events, and watch our ambassadors use DemandScience-branded yardage books as they vie to win tournaments,” said DemandScience Chair and CEO Peter Cannone. “The PGA TOUR audience is the most valuable in sports. Marketing professionals and business leaders see our brand on NBC Sports, the Golf Channel, and in programming across PGA TOUR media properties, meet with us at tour events, and watch our ambassadors use DemandScience-branded yardage books as they vie to win tournaments,” said DemandScience Chair and CEO Peter Cannone. “Our PGA TOUR marketing efforts have helped raise DemandScience’s profile as a global leader that helps B2B companies win in competitive markets.” This year, DemandScience also became a Proud Partner of the Shriners Children's Open. As part of its activities in support of the annual charitable tournament benefiting the Shriners Children’s health care system, DemandScience sponsored live competitive analytics on new video boards throughout the course, and provided hospitality experiences for customers. “I was fortunate to be able to attend the Shriners Children’s Open and experience the tournament as a DemandScience customer,” said Matthew Davidson, Growth Marketing Manager at Indeed.com. “As someone who relies on B2B data every day to do my job, I was very impressed with how DemandScience represented our industry and the ways they communicated that quality data can be a game changer for marketers.” Click here to learn more about DemandScience’s work with the PGA TOUR, its PGA TOUR brand ambassadors, the Boston Bruins, the New England Patriots, the Boston Renegades and the company’s charitable sponsorships of First Tee, GreenLight Fund, and the Boston Bruins Foundation. About DemandScience DemandScience is a global B2B data company that partners with customers to upgrade their sales pipelines. Our accurate data and predictive insights enable B2B sales and marketing professionals to identify, activate, and convert the right buyers at the right time and achieve their growth goals.

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ACCOUNT BASED DATA

Klevu Announces Integration with Klaviyo

Klevu, Klaviyo | November 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in flows and segmentation. Today’s customers expect a personalized experience when shopping, which requires merchants to send compelling and well-timed email and SMS campaigns. With this integration, retailers can utilize a shopper’s search history to customize and send email and SMS messages featuring products customized to each individual shopper – allowing shoppers to discover products that are relevant to them and in a timely manner. “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. Now, “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. “Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalized product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.” “Shoppers are often multitasking and distracted when shopping online. As that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” commented James White, Director of Partnerships for Klaviyo. “The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.” You can learn more about the Klaviyo and Klevu integration, and sign up for a demo here. About Klevu Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 leading global brands, including Puma, Fred Perry, Paul Smith, Avon, Stussy, Pfaltzgraff, and Native. Klevu is an AI Search and Discovery Platform that leverages AI, Natural Language Processing and User Behavior Analytics to elevate the search experience, and automatically re-merchandise category listing pages and product recommendations. Retailers that use Klevu's full Product Discovery Platform provide unparalleled customer experience, and achieve 37% more revenue per web session than those that don't. Founded in Finland in 2013, Klevu has offices located in the UK, the US, India, Finland, Australia and Sweden. The end-to-end discovery and search solution is easy to configure, optimize and maintain, and can be integrated with major ecommerce platforms in as little as a few hours. For total creative control and headless ecommerce technologies, Klevu is MACH certified, and robust APIs and SDKs are available. For more information, schedule a demo or start for free at klevu.com. About Klaviyo Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

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ACCOUNT BASED DATA

Dun & Bradstreet Announces Agreement with Contentgine for B2B Intent Leads and Intelligence

Dun & Bradstreet, Contentgine | November 16, 2022

Dun & Bradstreet Holdings, Inc. (“Dun & Bradstreet”) (NYSE:DNB), a leading global provider of business decisioning data and analytics, today announced that it has entered into an agreement with Contentgine to provide B2B contact lead data and intelligence to clients to more effectively drive sales. This latest agreement follows Dun & Bradstreet’s acquisition of Eyeota and NetWise, building upon its rapidly growing Audience Solutions business by adding qualified lead data onto its integrated platform for powering omni-channel digital campaigns and strategies. “We are at an inflection point as tightened budgets, coupled with the evolution of the way we work has created the need for better, more accurate technology and data to efficiently reach B2B buyers where they are today – online and across a multitude of digital channels,” said Dwight Gorall, Senior Vice President, Audience Solutions. “With Contentgine, we are helping clients unlock greater opportunity by building on their existing B2B company data – powered by the D-U-N-S Number – using intent data at the individual level, which can fuel personalized campaigns that capture the attention of digital buyers to turn them into long-term clients.” Contentgine’s intent and lead generation signals build on Dun & Bradstreet’s B2B company data, providing more qualified contacts so that marketers can bring buyers further down into the sales funnel. Powered by Contentgine’s email and web-based engagement engine, companies can match content to contacts, generate in-market prospects, and purchase new leads based on industry and preference. New contact data can then be incorporated into an existing customer data platform with connectors to their existing RevTech solutions such as D&B Rev.Up, for campaign targeting and outreach. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. “With the proprietary, first-party intelligence being surfaced via the Content Indication Platform (CIP), marketers get more detailed insights into which accounts are actively researching for their products and services, what those specific accounts are consuming in terms of content, and detailed insights about the content being consumed,” said Jim Kelly, Chief Content Officer at Contentgine. Please contact your Dun & Bradstreet account team to learn more about this offering. About Dun & Bradstreet Dun & Bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower cost, mitigate risk, and transform their businesses. Since 1841, companies of every size have relied on Dun & Bradstreet to help them manage risk and reveal opportunity. For more information on Dun & Bradstreet, please visit www.dnb.com. About Contentgine Contentgine is a leader in content-based marketing, content syndication, intent marketing, and demand generation. The company is witnessing explosive growth by utilizing a unique way of offering business solution information to business professionals. Its unique Perpetual Engine syndicates content from Contentree, the world’s largest business-to-business (B2B) library, to engage with the right audience at the right time. The industry’s first Content Indication Platform (CIP) analyzes content consumption and intent to produce the most precise, first-person intent data for advanced, actionable insights. For more information, visit our website and follow us on LinkedIn and Twitter.

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ABM ACCOUNTS

Infobip Appoints Vice President of Marketing and Growth to Support Ambitious Targets

Infobip | December 19, 2022

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform. His immediate priorities include launching Infobip’s One Communications Platform brand positioning across all audiences and channels to drive awareness. He will also enhance Infobip’s customer marketing and growth capabilities by, for instance, introducing new initiatives such as account-based marketing. In addition, by bringing together the firm’s marketing and growth teams globally, Ben will align all regions behind the same objective. In the medium term, Ben will build Infobip’s brand equity globally and drive greater engagement with its critical tier-one platform business customers. He will also ensure greater visibility for Infobip’s self-service offer. Ivan Ostojić, Chief Business Officer at Infobip, said: “Infobip is focused on profitable growth, and the marketing and growth team is critical to our success. But to achieve that success, every team worldwide must be aligned and focused on the same objective. Combining the marketing and growth teams under Ben’s new leadership unifies our end-to-end go-to-market functions from strategy to campaigns. Now everyone is focused on how they can help our customers succeed and, by doing so, how we can achieve ambitious profitable growth. “Ben is an exceptional marketing leader with vast industry experience. What’s more, having been with the firm for some time in understands our business inside out. At Infobip, we’re committed to developing our people, helping them perform at their best and make the step up, which Ben exemplifies with this new appointment.” Overseeing a global team, Ben has significant experience in global omnichannel communications. He was previously VP of Strategic Commercial Innovation at Infobip. Before Infobip, Ben was Director of Revenue Operations at U.S. messaging heavyweight OpenMarket. Acquired by Infobip in 2020, Ben joined OpenMarket from a tech start-up in 2016. Following the acquisition of OpenMarket, Ben managed the transition of the sales and accounts teams, working closely with Infobip’s executive team. Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people." Ben Lewis, Vice President of Marketing and Growth at Infobip, said: “Having worked with Infobip and its executive team since its acquisition of OpenMarket, I’ve seen first-hand the breadth and depth of its people. Infobip has been hugely successful to date, and it has strong relationships with customers such as Microsoft and Adobe and partners like CRM platform HubSpot and workflow platform ServiceNow. “With a more agile and collaborative approach, we can enhance that success and ensure Infobip achieves ambitious profitable growth. I’m looking forward to working with colleagues to ensure customers understand how our full stack communications infrastructure is so powerful that other providers run their platforms on it.” About Infobip Infobip is a global cloud communications platform that enables businesses to build connected experiences across all stages of the customer journey. Accessed through a single platform, Infobip’s omnichannel engagement, identity, user authentication and contact centre solutions help businesses and partners overcome the complexity of consumer communications to grow business and increase loyalty. With over a decade of industry experience, Infobip has expanded to 70+ offices globally. It offers natively built technology with the capacity to reach over seven billion mobile devices and ‘things’ in 6 continents connected directly to over 700 telecom networks. Infobip was established in 2006 and is led by its co-founders, CEO Silvio Kutić, Roberto Kutić and Izabel Jelenić. Recent award wins include: Infobip named a leader in the CCaaS Leaderboard, Juniper Research (Aug 2022) Omdia Ranks Infobip as Leader in CPaaS Universe Report (May 2022) Ranked the leading service provider in CPaaS by Juniper Research in its new Competitor Leaderboard CPaaS Vendors (October 2021) Infobip named a Leader in the IDC MarketScape: Worldwide Communications Platform-as-a-Service (CPaaS) 2021 Vendor Assessment (doc #US46746221, May 2021) Best A2P SMS provider for the fourth year running by mobile operators and enterprises in ROCCO’s annual Messaging Vendor Benchmarking Report Best CPaaS Provider of the Year, Best RCS Provider of the Year, and Mover & Shaker in Telco Innovation at the 2021 Juniper Digital Awards

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Spotlight

When teams are tasked with growing a more qualified demand pipeline, they look for software that can help. Questions like “Can we afford it? Will it integrate with our existing tech stack? What value will it add to our bottom line?” add to the anxiety of the search. They want to gather as much information as possible about the product experience, key capabilities, and competing solutions to make the best choice for their team and (technology) stack.

Savvy sales and marketing teams know that the buying journey starts with online research and content that helps cut through the noise.

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