ABM ACCOUNTS,TARGETED ACCOUNT STRATEGY

Drive more powerful conversations with Transmission + Drift

Transmission | November 05, 2021 | Read time : 01:00 min

Drive more powerful conversations
Transmission is excited to announce its status as a certified Drift Solutions Partner.

The partnership is set to expand Transmission’s already broad service offering to bring Drift functionality to client campaigns.

Drift is a Conversational Marketing and Sales platform that delivers engagement in real-time to deliver an increase in leads, an accelerated sales pipeline, and an improved buying experience.

As one of the first ten agencies worldwide to be officially certified as a Drift Solutions Partner, Transmission will use the Revenue Acceleration Platform to connect clients with traditionally missed opportunities across their websites.

Going forward, Drift’s industry-leading integrations will be used to provide better, more personalized customer experiences through natural, meaningful conversations. Client campaigns that opt to take advantage of the platform can expect to have a greater view of the customer journey, allowing for more targeted messaging across every channel.

This partnership is yet another example of how Transmission continues to push the envelope of B2B marketing. Learn more about how Transmission can help you deliver unique digital experiences.

Spotlight

L’accompagnement est un élément essentiel pour assurer la réussite de votre équipe commerciale. Vous pouvez encadrer vos équipes plus efficacement grâce aux données et informations exploitables extraites via Microsoft Relationship Sales, solution qui allie la puissance de LinkedIn Sales Navigator et de Dynamics 365 Sales. Consul


Other News
ACCOUNT BASED ADVERTISING

RollWorks Presents the ABM Lounge at INBOUND 2022

RollWorks | August 12, 2022

RollWorks is bringing ABM to INBOUND! Today, the account-based marketing (ABM) platform and division of NextRoll celebrated its powerful partnership with HubSpot and announced its presence at HubSpot INBOUND® 22, September 6-9, 2022, in Boston. RollWorks has 16 inspiring sessions designed to help B2B teams ABMify their inbound strategies, as well as the first ever ABM Lounge. "We're excited to have such a strong presence at INBOUND this year, which reflects our market-leading end-to-end partnership with HubSpot. Our integration drives account-focused organizations' strategies by enabling teams of all sizes to identify high-fit, high-intent accounts and buyers, reach them efficiently, and measure impact — truly democratizing ABM and illustrating the power of ABM and inbound marketing," said Mike Stocker, VP of Partnerships at RollWorks. RollWorks ABM Lounge (Level 0, East Side of Boston Convention Center): Inspire your marketing programs, optimize your inbound, and accelerate your impact. Stop by 8:30am - 4:00pm ET to check out the sessions and for your chance to win $25K in RollWorks advertising media credits! Custom design a screen-printed t-shirt or tote bag of your choice, pick up one of our limited-edition ABM hoodies, and grab a coffee and snacks. Schedule a meeting with an ABM expert and learn how to get started with ABM and RollWorks or optimize your ABM program. ABM Lounge special events: Happy Hour: On Thursday, September 8th, from 5:30 - 7:00pm ET, come grab a custom Aperol Spritz or your drink of choice. RSVP for happy hour here. Customizable Donuts & Bottomless Espresso: On Friday, September 9th, from 8:00 - 9:00am ET, join us to celebrate our last few hours at INBOUND with customizable donuts and bottomless espresso drinks. RSVP for breakfast here. 2022 RollWorks + HubSpot Continued Product Innovation Throughout 2022, RollWorks has continued to deepen its commitment to adding more utility in its platform for HubSpot users. This summer, the company launched two new ABM tools: Journey Events for HubSpot®: delivers consolidated account-level visibility within the HubSpot interface to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. Sales Insights for HubSpot: uses data science to provide a 360-degree view of accounts throughout the buying journey, helping B2B marketers and sales teams to eliminate the guesswork and create timelier and more efficient sales outreach. "RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. "RollWorks is a fantastic complement to HubSpot, combining best-in-class inbound marketing and account-based marketing capabilities to effectively grow B2B revenue," said Scott Brinker, VP of Platform Ecosystem at HubSpot. RollWorks + HubSpot Customer Success In April, the RollWorks ABM HubSpot App achieved a significant milestone for surpassing 500 installs (150% more than the nearest ABM competitor). Global organizations that leverage the combined power of RollWorks and HubSpot include: SnapFulfil: SnapFulfil leveraged RollWorks and HubSpot to launch and maintain a sales-aligned ABM program that generated high-value leads. Within 10 months, the Cloud Warehouse Management System (WMS) saw 27% of new website visits come from RollWorks and 4,000 new top-of-funnel leads with a 6% conversion to MQLs. "The prospects generated from all of our marketing activities get pulled into HubSpot automatically, where we then narrow our target list to sync with RollWorks. That automatic bi-directional syncing alone saves us a lot of time on manual input." - SnapFulfil Goverlan: Within 13 months, Goverlan identified 95% of closed/won deals were influenced by RollWorks and generated revenue 15x the initial investment cost—all with a nimble, two-person marketing team. "Things have changed since we started targeting accounts, as opposed to just contacts. We're generating 40-50 demo requests a week thanks to this happy marriage between our HubSpot inbound and RollWork ABM program." - Goverlan To learn more about how the market-leading combination of RollWorks and HubSpot drives even more value for your ABM programs, schedule a custom demo today. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com.

Read More

ACCOUNT BASED DATA

TechTarget Archer Awards Recognize APAC’s Best in Data-Driven Marketing and Sales

TechTarget, Archer Awards | September 13, 2022

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and marketing services, recognized exceptional technology marketing and sales leaders across Asia Pacific (APAC) in its 2022 Archer Awards. All the award recipients are running innovative digital marketing and sales programs across the region, all fueled by intent data. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “Even at a time when some face-to-face activities have re-entered the marketing mix, these companies understand that most pre-purchase research is happening online and independent of tech vendors,” said Michael Cotoia, CEO, TechTarget. “They are leveraging intent data to identify and reach the right accounts, engage buying teams earlier and set their sales teams up to close deals faster.” This is the fourth consecutive year that TechTarget has shined the spotlight on industry accomplishments in APAC as part of its global Archer Awards program. “While their programs are different, the winners share an understanding that data is the most powerful way to deliver breakthrough results and maintain a powerful edge for their organizations in a highly competitive market,” said Jon Panker, Managing Director APAC, TechTarget. “We are extremely proud to recognize and celebrate their incredible achievements.” 2022 Archer Award APAC Winners Digital Marketer of the Year – Molita Coelho, Head of Field Marketing APJ, Okta Digital Team of the Year – Red Hat Demand Center APAC Priority EngineTM Marketing Team of the Year – SoftIron Priority Engine Sales Team of the Year – CrowdStrike APJ Best Account-Based Marketing Program – DataStax APAC Best Demand Generation Program – SAP Southeast Asia Best Thought Leadership Program – AWS APAC To learn more about TechTarget customer success, visit https://www.techtarget.com/customer-success/. About the Archer Awards TechTarget developed the Archer Awards to annually recognize innovative customers: sales and marketing leaders who demonstrate data-driven excellence and are driving remarkable results in partnership with TechTarget. In its fourth year, the Archer Awards program recognizes customers in North America, EMEA and APAC. About TechTarget TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, New York, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

Read More

BUYER INTENT DATA

Clearbit Releases Weekly Visitor Report 2.0

Clearbit | September 05, 2022

Clearbit is a marketing intelligence solution that helps B2B marketing and revenue teams activate their ICP so they can grow faster and smarter. Clearbit’s Weekly Visitor Report gives customers free access to an interactive dashboard of the companies visiting their site and this new version includes intent data, visitor tagging, sharing, filtering, channel analysis and more. Back-Of-The-Box Details The Weekly Visitor Report Version 2.0 aims to identify, track and take action on a company’s highest-intent prospects through: Intent Data: Identifying prospects based on increases in week-over-week website activity to high-intent pages; Company Profiles: Accessing more data points to qualify and take action on companies that meet customer’s ICP; Prospect List: Tagging, tracking and sharing companies that users want sales to pursue; Traffic Quality Data: Validating marketing efforts and spending by seeing firmographic breakdowns of traffic by channel; and New Filters: Increasing focus by sorting or hiding by intent, customers, competitors, etc. Who It's For The Weekly Visitor Report tool is designed for marketing, growth and demand generation professionals looking to gain deeper insight into who’s visiting their website and alert sales when prospects are showing intent to increase conversions. What It Solves It seeks to eliminate pipeline FOMO by revealing which companies are ready to buy now, including companies interested in solutions and those visiting a company’s site that haven’t filled out a form to identify themselves. What Makes It Special The Weekly Visitor Report 2.0 de-anonymizes companies visiting a customer’s website and sends an interactive summary of the ones that visited the site the most.

Read More

ABM ACCOUNTS

Goldcast closes $28M Series A, continues expanding to empower B2B marketers to turn events into revenue

Goldcast | August 26, 2022

Goldcast, the purpose-built platform for B2B field and event marketers to host interactive virtual and hybrid events, today announced the closing of a $28 million Series A funding round led by WestBridge Capital with participation from Unusual Ventures. Sumir Chadha, Co-founder of WestBridge will join the board. Following a $10 million seed funding round led by Unusual Ventures earlier this year, this brings the company's total funding raised to $40 million. This latest fundraise will be used to continue developing product use cases, make key hires to expand the company's leadership team, and invest in marketing community initiatives. Events are an important channel for marketers, accounting for an average of 25 to 40 percent of B2B technology companies' budgets every year, but only Goldcast's solution is purpose-built to bring transparency to the "black box" of events (both virtual and hybrid). Goldcast's platform allows marketers to host events from small webinars to large scale user conferences that are as engaging as a Netflix show, while providing account-based insights that help growth-focused teams optimize and measure ROI. Goldcast has solved for everything a B2B marketer needs for successful events, allowing for integration with existing marketing automation and CRMs to track all attendee activity and monitor pipeline contribution. That's why hundreds of marketing teams from leading B2B tech companies including Amplitude, Autodesk, Coherent, Drift, HootSuite, Intuit, Lattice, Microsoft GitHub and Zuora use Goldcast to host events and turn them into proven revenue. "The shift to virtual and hybrid events post-pandemic is going to be a permanent change for B2B marketers, largely as a result of the sheer increase in reach that marketers achieve when they incorporate a virtual function. We've found that B2B marketers see a lot of importance in a strong digital event strategy," said Palash Soni, CEO and co-founder of Goldcast. "The shift to virtual and hybrid events post-pandemic is going to be a permanent change for B2B marketers, largely as a result of the sheer increase in reach that marketers achieve when they incorporate a virtual function. We've found that B2B marketers see a lot of importance in a strong digital event strategy," said Palash Soni, CEO and co-founder of Goldcast. "As this focus continues to evolve, so will the needs of marketers to keep track of who attends and engages with their brand. The value of events has been historically difficult to quantify from a sales pipeline perspective, and we've built a proven solution for marketers that gets them closer to their bottom line. We're thrilled to continue iterating on our existing offerings to serve larger marketing teams that want to know exactly how their event budgets are impacting their pipeline." Goldcast has seen 10x growth in revenue and made 60 new hires since their last funding round in February. The company has added 150 additional customers over the last year. "As digital and hybrid events become the norm, there is a strong market opportunity here for actionable insights directly related to revenue, and Goldcast is leading the pack," said Sumir Chadha, Co-founder and Managing Partner of Westbridge Capital. "We're thrilled to partner with them as they continue their impressive growth and can't wait to see what the future holds for the company." Field or event marketers who want to start transforming their events into revenue can request a free demo here. Goldcast is also hosting an event on Tuesday, August 30 featuring leading B2B marketing experts on why brands should start thinking like a media company and how a successful digital event strategy supports that. Anyone can register for the event here. About Goldcast Goldcast is used by B2B marketers to create engaging digital and hybrid events that are more like Netflix show experiences and drive revenue by providing rich post-event insights. It's becoming the de facto platform for growth-stage tech companies, with customers like Drift, Microsoft Github, Intuit, Hootsuite, Salesloft, Toast, ThoughtSpot, Lattice, and Autodesk using Goldcast as an essential part of their event marketing strategy. Unlike other tools, Goldcast's platform not only provides a great experience for attendees and for event organizers, but also captures unique data for marketers to collaborate with sales and customer success teams to engage with prospects and customers post event. For more information, visit www.goldcast.io

Read More

Spotlight

L’accompagnement est un élément essentiel pour assurer la réussite de votre équipe commerciale. Vous pouvez encadrer vos équipes plus efficacement grâce aux données et informations exploitables extraites via Microsoft Relationship Sales, solution qui allie la puissance de LinkedIn Sales Navigator et de Dynamics 365 Sales. Consul

Resources