Dun & Bradstreet Launched D&B Rev.Up ABX to Create a Brand New B2B Environment

Dun & Bradstreet, a foremost global provider of business decisioning data and analytics, revealed D&B Rev.Up, an open platform. It aligns teams, data, and technology to deliver relevant and engaging buyer experiences for target accounts. Dun & Bradstreet branded it as a “Revtech,” a go-to-market platform.

D&B Rev.Up ABX is the product in the market to bring first- and third-party data together. With this, it also got activation capabilities and measurement, on top of its industry-leading customer data platform (CDP),  and gave sales and marketing teams a single view of an account from targeting to revenue.

Marketing has become gradually challenging in recent years, specifically with more complex martech and sales tech stacks. This has resulted in increased privacy regulations and the shift to digital, which got accelerated by the move to remote work. On the other hand, marketing leaders are being tasked to do more with less. As a result, they hold equal responsibility for revenue generation and require a closer alignment with sales and operations leaders.

That’s why, with the launch, it’s quite a makeover for the veteran BI vendor, told D&B CMO Stacey Greiner to see if overestimating the significance of the changes. However, she also mentioned that for the seasoned BI provider, it’s quite a novelty. ‘’It has been a challenge for sales and marketing teams to get insight into the data and make data-driven decisions,’’ she added because the Salestech and Martech divisions are so fragmented.

‘’The Rev.Up ABX platform can now be the foundation for all hyper-fragmented tools, so you can have a single source and enable a consistent buyer journey across all of the tools you use. “D&B CMO Stacey Greiner continued.