Episerver Acquires Optimizely To Improve Digital Experiences

Digital experience company Episerver has acquired delivery and experimentation software provider Optimizely, aiming to help users improve their go-to-market strategy through customer insights, product testing and improved digital experiences. By acquiring Optimizely’s experimentation and optimization capabilities, Episerver can provide its users with enhanced customer and product insights that increase agility when testing and delivering customer experiences. Users can use these insights and testing capabilities to create digital experiences that engage customers through multiple touchpoints at scale and align with their go-to-market strategy.