EVERSTRING LAUNCHES NEXT GENERATION DATA PLATFORM FOR SALES, MARKETING AND OPERATIONS

EverString, the leading marketing and sales intelligence software company, today launched EverString Data Platform, setting a new standard for clean, reliable data that is constantly refreshed, improving, and expanding in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams detailed company intelligence, the ability to move with greater speed, and the confidence to land more and more valuable deals. EverString Data Platform covers the largest number of companies, delivers the highest accuracy, and uncovers the greatest depth of signals per company by using artificial intelligence (AI), machine learning, and a proprietary Human-In-The-Loop (HITL) system. The result is data that is living, up to date and actionable.With the new platform, users no longer have to choose between data coverage and accuracy. Legacy solutions are hamstrung because they rely solely on humans to clean their data, creating databases that offer either broad coverage with low accuracy, or high accuracy for only a small set of companies.