EverString now lets marketers create their own “lookalike” segments
EVERSTRING | May 04, 2016
The San Mateo, California-based predictive marketing provider has announced the next generation of its Decision Platform, now called the Audience Platform. Its main new feature: the ability for users to upload, say, a list of 20 company accounts that have been good customers, in order to create a “lookalike” segment.