Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO
Demand Gen Report | September 06, 2017
Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline and maximize their team's efforts.