Folloze Elevates ABM Automation and Analytics Capabilities to Power Account Engagement Campaigns

Folloze, the leading Account Based Marketing (ABM) Engagement Platform, is launching a major release with new ABM automation and analytics capabilities. According to SiriusDecisions, more than 47 percent of B2B companies reported an increase of 30% or more in closed opportunities generated with ABM programs, and this number is only expected to grow. However, the biggest challenge with ABM pipeline generation is account interaction and engagement, typically resulting in high-effort and low-yield.