Account Based Execution

Folloze Impresses with Latest Buyer Experience Platform

Latest Buyer Experience Platform
On June 8, Folloze, the most powerful buyer experience platform for B2B marketers, released Folloze Buyer Experience Platform 3.0, which includes a new experience engine and other important features. The latest version of the platform has powerful design tools and data insights to effortlessly create content-rich, relevant experiences for a more connected and immersive buyer journey. In addition, B2B marketers can now build rich experiences in a no-code environment to engage buyers throughout their journey.

Many B2B buyers assert that they are more open to making purchases in excess of $500,000 via online sales channels. Gartner predicts in its Market Guide for Sales Enablement Platforms that 80% of B2B sales interactions between suppliers and buyers will be through digital-only channels by 2025.

Despite digital transformation initiatives and ways to address changing behaviors, very few marketing teams can effectively execute and deliver cohesive, relevant, customized buyer experiences across channels. Consequently, B2B vendors risk higher costs and churn rates, and slower growth.

Folloze saves the day with this new platform that supports markets with buyer-centric online experiences that give B2B businesses and agencies a competitive edge and help them grow in today’s digital-first marketplace where buyers aren’t engaging with sales reps.

“We rely on Folloze to easily and quickly launch buyer-centric online experiences that build our brand and generate demand,” said Chris Zegal, SVP of marketing for commercial real estate finance firm Walker & Dunlop. “We can personalize by individual client account, segment, geography, or a topic of interest — and better yet, the platform delivers real-time insights into buyer behavior. As a marketing leader with a lean team, I am always looking for tools to help us be more agile and insightful. Folloze does just that and has become an essential platform in our marketing technology stack.”

“From the inception of the company, our mission has been to change the game in the way that B2B Buyers are empowered through their journey in a digital-first world,” said David Brutman, Chief Product Officer and Co-Founder of Folloze.

“From the inception of the company, our mission has been to change the game in the way that B2B Buyers are empowered through their journey in a digital-first world,” said David Brutman, Chief Product Officer and Co-Founder of Folloze. “This new release is putting the power in the hands of all marketers to create engaging, buyer-centric experiences — and it’s powered by unique behavioral data insights to deliver a complete journey.”

New capabilities of the upgraded platform include:

Experience Designer: An easy, intuitive, and powerful design tool that any marketer — with any level of tech expertise — can use to build comprehensive digital destinations across a variety of any interaction types, throughout the buying lifecycle.

Gallery and Templates: B2B experience templates and a section gallery that can be used with the Experience Designer and accelerate campaign creation leveraging best practices.

Branding: New branding tools to ensure all experiences are designed based on approved corporate branding guidelines and avoid compliance and inconsistency issues.

Content Presentation and Intelligence: A flexible content layout framework that takes the buyer journey from boring to bold by enabling marketers to create, optimize, and present consumer-driven, content-based experiences.

AI-powered Personalization and Recommendations: Leveraging AI to analyze buyer engagement — ultimately empowering marketers to quickly personalize and optimize digital experiences and boost outcomes at every stage of the buyer journey.

Behavioral Intelligence Data: Buyer engagement and content-consumption analysis tools to better capitalize on the deep behavioral insights of specific buyers and buying groups across target accounts.

Extensibility Framework and Software Development Kit: New features enable the creation of virtually any custom experiences with no limits to creativity.

Pricing and Availability
Folloze Buyer Experience Platform 3.0 will be released to new and existing customers, and pricing will vary based on a number of licenses and contract details. Contact Folloze for specific pricing and availability details.

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