Folloze Joined Microsoft ISV Connect program to Support Account-Based Marketing for B2B companies

Folloze | July 16, 2020

Folloze today announced it has joined the Microsoft ISV Connect program and signed a Business Applications agreement with Microsoft. Folloze also announced the release of Folloze ABM for Microsoft Dynamics 365 to support Account-Based Marketing for B2B companies. Folloze ABM for Microsoft Dynamics 365 is a powerful solution which combines Folloze’s Personalized Marketing Platform with the growing Dynamics 365 business application platform, designed for collaborative marketing and sales go-to-market motions.

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ACCOUNT BASED DATA

FUSIONWRX Inc. Finishes Runner-Up for the 2021 “Best Customer Experience Execution” Pinnacle Award from the American Marketing Association

FUSIONWRX Inc | January 31, 2022

FUSIONWRX Inc, a Flottman Company is a full-service marketing agency based in Northern Kentucky, with a focus on digital marketing. One of their specializations is building and optimizing Google Business Profiles, formerly named Google My Business listings, for regional and national clientele. FUSIONWRX was recognized as a Pinnacle Award finalist for employing this tactic to improve online presence and sales entitled “Increasing Online Sales Success for the Jeff Wyler Automotive Family.” Every year, the Cincinnati American Marketing Association honors hundreds of standout marketers through their Pinnacle Awards. The AMA Cincinnati Pinnacle Awards are the highlight of the year for local marketers, and a chance to celebrate regional industry excellence. These awards highlight top performers across Ohio, Kentucky and Indiana in the fields of marketing, entrepreneurship, promotions and advertising. In early December of 2021, the AMA named FUSIONWRX and Health Carousel as finalists for an award in the category of Best Customer Experience Execution. The category of customer experience has been revered as highlighting the ultimate marketing tool. This category welcomes submissions from organizations that facilitate the pathways that anticipate wants, needs and problems, and addresses them in a way that makes a difference. FUSIONWRX received their honor in recognition of their efforts with the Jeff Wyler Automotive Family. In the midst of the pandemic, Jeff Wyler, like many other retailers, was forced to modify the way they do business, pivoting from a primarily face-to-face sales model to a predominantly online sales format. At the onset of the pandemic, FUSIONWRX immediately acted to make Jeff Wyler’s online sales and purchase portals more visible, viable and accessible. By verifying information, enhancing content and increasing imagery across all thirty Jeff Wyler dealership Google Business Profile listings, FUSIONWRX delivered exponentially more organic search traffic than previous years. This increase in potential purchaser website visits led to more opportunity, more interest and ultimately more sales. Congratulations to the FUSIONWRX Inc TEAM: Robert (Bob) Niederhausen – Marketing Intern, Cincinnati State Technical and Community College Chelsea Vaal – Senior Designer and Marketing Manager Ed McMasters – Director of Marketing and Communications Byron Slaby – Director of Business Development At the 2021 Pinnacle Awards Ceremony, FUSIONWRX was honored as Runner-Up in the customer experience category and received a framed certificate and admiration of their peers. According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.” According to Ed McMasters, Director of Marketing and Communication for FUSIONWRX, “…this award showcases the dedication our team shows our clients. I am proud of our team and thankful for clients that believe in us and our abilities. It is because of our clients we are able to be successful, we win only when they win.” About FUSIONWRX Inc FUSIONWRX Inc, a Flottman Company is an integrated digital and traditional marketing agency, serving clients in the food service, financial, educational and service industries. FUSIONWRX supplies clients with a multitude of media outlets to connect with their target audience, digital ads, directory listings, print materials and social media communications. Growth in the fields of content management, geofencing and out-of-home media have diversified FUSIONWRX’s service portfolio, adding to their product offerings. FUSIONWRX has experience working with companies of all sizes, from family and private businesses to leading Fortune 500 companies. FUSIONWRX is part of the 100-year-old Flottman Company Inc.’s family of businesses that are all women-owned, third-generation family businesses. FUSIONWRX is a three-time recipient of the Print Solutions PEAK Award for Top Marketing, Cross-Media Campaigns. Clutch, a global marketing research company, ranked FUSIONWRX amongst the top digital, public relations, web design and strategic marketing business-to-business firms in Cincinnati, Ohio.

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CORE ABM

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

Madison Logic | January 14, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has received its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report, and it has been positioned by Gartner as a Challenger in the Magic Quadrant 2022 Report based on completeness of vision and ability to execute. Clients have reported Madison Logic's ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. Madison Logic enables leading enterprise and fast-growing middle-market companies with the ability to leverage proprietary purchase intent signals to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels revenue marketers rely on, and measure the direct impact on pipeline and business growth. "Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle." Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. According to Gartner, Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research provides market analysis in alignment with unique business and technology needs. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by leveraging unique proprietary purchase signals to find and engage with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com.

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ACCOUNT BASED ANALYTICS

Lytics Cited by Analyst firm for Customer Analytics Technologies and Account-based Marketing

Lytics | May 11, 2022

Lytics, a customer data platform (CDP), has been named in a recent Forrester report, Now Tech: Customer Analytics Technologies, Q1 2022, as a customer analytics focused CDP. In a separate report, New Tech: Account-Based Marketing, Q1 2022, Forrester cited Lytics among new tech vendors in account-based marketing products. “CX leaders who wish to truly understand their customers, what they do, and how they feel about experiences must collect and analyze data to produce customer insights,” said Forrester in its report on customer analytics. Customer analytics technologies “help CX leaders extract the value in customer data by turning it into meaningful insights that allow companies to understand customers, anticipate their needs, and deliver contextually relevant experiences at scale.” Lytics was cited by Forrester in its customer analytics report for a vertical market focus in media, entertainment, retail, banking, and finance. “Personalization is key to improving the customer experience and making the most out of every interaction. “Lytics give brands the ability access to and analyze the right data so that they can deliver on that experience.” Jascha Kaykas-Wolff, President of Lytics In its report: New Tech: Account-Based Marketing, Q1 2022, Lytics was named a “growth stage” account-based marketing solution with a vertical market focus in media, retail, software, and technology. Forrester examined vendors in five market segments: ABM platforms, data providers, customer data platforms (CDPs), personalization solutions, and sales engagement platforms (SEPs). Demand, ABM, and operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the ABM ecosystem and to inform their technology strategies. About Lytics Lytics is the marketer's choice for customer data platform (CDP) technology that combines "the right data + the right data science" to deliver amazing digital experiences and highly effective 1-to-1 marketing campaigns. The company's behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations and personalized web experiences.

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ABM ACCOUNTS

Demandbase Recognized as a Leader in 2022 Gartner Magic Quadrant for Account Based Marketing Platforms

Demandbase | January 10, 2022

Demandbase, the B2B go-to-market leader, today announced it has been named a Leader by Gartner in the first ever Magic QuadrantTM for Account-Based Marketing Platforms, 2022. Additionally, Demandbase has been recognized as the only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report that was published at the same time. Evaluated among seven vendors globally, Demandbase was recognized for its ability to execute and its completeness of vision. "We're ecstatic to be a Leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "We're ecstatic to be a Leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive officer of Demandbase. "Achieving the highest scores for all three ABM Use Cases is a testament to the powerful way we're helping our global customers acquire, retain, and expand the accounts that matter." The full Gartner Magic Quadrant report offers an in-depth look at the ABM market and an objective evaluation of all seven ABM vendors listed. It also discusses the role that ABM has in the B2B market today, along with the growing importance of ABM solutions and how they can be used to improve alignment of marketing and sales. Demandbase's ABX Cloud solution has helped sales and marketing teams plan, execute, and measure seamless account-based strategies and connect everything that matters to win in today's increasingly complex B2B landscape. Additionally, in Gartner's detailed companion report, the 2022 Critical Capabilities for Account-Based Marketing Platforms, Demandbase is the only vendor listed to receive the highest scores in all three Use Cases in the report: New Account Acquisition, Account Retention, and Account Expansion. About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so marketing and sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth. For more information about Demandbase, visit: www.demandbase.com.

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Spotlight

Do you want to make the competition irrelevant? We are The Craft – a strategic consultancy. We make our clients differentiated, competitive and more relevant in their markets. Visit https://thecraft.consulting for more insight on Account Based Marketing, ABM, strategic differentiation, competitive positioning and much more.

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