Folloze Launches ‘ABM Now’ Solution to Accelerate Time to Revenue for B2B Vendors

Folloze today announced the launch of ABM Now, an all-in-one Account-Based Marketing (ABM) solution that includes the Folloze Personalized marketing platform powered by Demandbase firmographic data. ABM Now enables marketers to quickly plan and execute highly personalized revenue-generating campaigns against their target accounts. Today, the success of any ABM program requires both a customer-centric focus and the precise execution of personalized content-based campaigns. At the same time, the typical B2B sales process has grown in complexity with longer and unpredictable sales cycles and more empowered buyers. In this challenging environment, most ABM programs fail to generate the depth of personalization because of gaps in technology, scale, and data management. With an unprecedented speed of deployment, ABM Now addresses many of the execution challenges that go-to-market organizations face with aligning their data, martech stack, and content.