Folloze Launches New Release with Enterprise-Grade ABM Focus

Folloze, the Enterprise Account Based Marketing (ABM) Sales platform, is releasing a major upgrade to its ABM software at the Marketo Marketing Nation Summit 2017. With the new release, enterprise marketers can now distribute content at scale to large groups of salespeople based on their roles and target segments. Salespeople can run auto-personalized and account-specific multi-step content plays that engage their prospects at significantly higher rates, conveniently sent from their own mailbox.