On June 15, Folloze announced that repliCMO was its newest alliance partner. The partnership will focus on B2B enterprises in the APAC region. The two companies will innovate on new B2B revenue solutions to help enterprises in APAC have a competitive edge in the new digital-first marketplace.
The COVID-19 pandemic accelerated digital transformation and changed how B2B buying and selling works. To keep up with this change, marketing teams are now a bigger part of the lead-to-revenue cycle. Folloze’s platform makes it easy for marketers to strategize and execute any revenue-generating program and tactics across a 100% buyer journey. It harnesses customer and intent data with customized content experiences to drive demand centers and landing pages, channel programs, high-touch events, ABM, cross-sell and upsell, and much more.
repliCMO offers strategic marketing expertise, alliances, and easy execution systems to its enterprise clients. In a way, it extends the capabilities and reach of the chief marketing officer. Through this alliance, repliCMO and Folloze will harness the best of their abilities to help enterprise companies reimagine their GTM and better match the expectations of today’s modern digital-first B2B buyer.
"We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze.
"We now operate in a world where the B2B buying journey is 100% digital," said Etai Beck, CEO and Co-founder at Folloze. "repliCMO shares our vision of reimagining the buyer journey through the activation of customer data and the automated delivery of personalized experiences with high-value human engagement. Their strong enterprise B2B track record, and established footprint in the APAC region made the prospect of collaborating a clear win. Together, Folloze and repliCMO are the natural solution for clients seeking new ways to stand out in a crowded digital landscape."
"Marketing has always been more than a service — in a world where there are multiple products in a single category, it's marketing intellectual property (IP) that creates the brand and differentiates it in the minds of customers," said Ruchika Rana Malhotra, Founder and CEO of repliCMO. "Particularly at a time of intense IPO and funding activity in APAC, brand is a significant driver of value. Together with Folloze, we can help enterprise CMOs smartly structure their account-based marketing strategies and deliver on them with focused, appealing, and relevant digital content, ultimately making the buyer journey easier."