ACCOUNT BASED DATA

Future of Account Based Marketing (ABM) Tools Market 2021-2028 with Post Covid-19 Impact of Worldwide Spread Analysis

Industry Research | May 27, 2021

The Global Account-Based Marketing (ABM) Tools Market Added by Industryandresearch.com, offers details on current and future growth trends about the business besides information on numerous regions across the geographical landscape of the Account-Based Marketing (ABM) Tools Market. The report also expands on complete details regarding the availability and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. complete estimation of sales margin, price, revenue share, and gross margin is explained.

The sales and marketing channels of the worldwide Account-Based Marketing (ABM) Tools Market, traders, distributors, and dealers of the global Account-Based Marketing (ABM) Tools Market are evaluated completely. The market analysis is provided for the international markets that cover development trends, competitive landscape analysis, and key regions' development status.

It presents a deep analysis of the vendor landscape, offering a complete picture of current and future competitive scenarios of the market. Most of the data is demonstrated with charts, graphs, and practical figures, showing the status of the particular business on the worldwide and territorial stage.

It highlights the latest trends, growth, new opportunities to feature an inclusive view of the global Account-Based Marketing (ABM) Tools market.

The report has covered and analyzed the potential of the Account-Based Marketing (ABM) Tools market and provides statistics and information on market size, shares, and growth factors. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment evaluations. Besides, the Account-Based Marketing (ABM) Tools market report also identifies and analyses the emerging trends along with major drivers, challenges, and opportunities.

Additionally, the report also highlights market entry strategies for various companies. the objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data, and projections with a suitable set of assumptions and methodology. The report also helps in understanding dynamics, structure by analyzing the market segments and, projects the global Account-Based Marketing (ABM) Tools market.

Moreover, in the global Account-Based Marketing (ABM) Tools Market report, the key product categories of the global Account-Based Marketing (ABM) Tools Market are included. The report similarly demonstrates supportive data related to the dominant players in the market, for instance, product offerings, revenue, segmentation, and business synopsis. the global Account-Based Marketing (ABM) Tools Market is as well analyzed based on numerous regions.

The competitive environment within the Account-Based Marketing (ABM) Tools market is intensifying. The market currently witnesses the presence of several major as well as other prominent vendors, contributing toward the market growth. However, the market is observing an arrival of local vendors entering the market.

This report used the SWOT analysis technique for the assessment of the development of the most remarkable market players. It additionally considers the latest upgrades while evaluating the development of leading market players.
The report also provides a transparent representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Account-Based Marketing (ABM) Tools market.

The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders in arranging the efforts and investment shortly to a particular market segment.

The global Account-Based Marketing (ABM) Tools market is concentrated. The report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies, which will help clients in improving their market positions. It also provides a detailed analysis of the upcoming Account-Based Marketing (ABM) Tools market trends and challenges that will influence market growth.

The research will help companies in creating effective strategies to leverage the upcoming market growth opportunities. in the end, the Account-Based Marketing (ABM) Tools Market report makes some important proposals for a new project of Account-Based Marketing (ABM) Tools Industry before evaluating its feasibility. Overall, the report provides an in-depth insight into the 2015-2028 Global Account-Based Marketing (ABM) Tools Market covering all important parameters.

Spotlight

The process of account-based marketing (ABM) starts with a question of “who?” – i.e., which accounts need to be reached? – then shifts to a question of “what?” What do you need to say to reach these accounts? The best way to answer this question is through targeted content.


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BUYER INTENT DATA

Bombora’s Intent Data Helps Inbox Insight Get Content to a Customer’s Hungriest Buyers

Inbox Insight, Bombora | October 14, 2022

Companies seeking to amplify the impact of their thought leadership should look to Bombora’s Planning and Measurement Suite. That’s the word from leading demand-generation specialist Inbox Insight, which used the Suite to help its customer figure out which members of its database were likeliest to convert — and experienced great success. Inbox Insight’s customer — an AI-powered search, discovery and recommendation engine solution provider — wanted to raise brand awareness across its target account list of more than 15,000 organizations. The customer, having created multiple pieces of marketing collateral, wanted to narrow that list down in order to distribute that content to the accounts likeliest to convert. “Using Bombora’s Planning and Measurement Suite, we were able to show our customer that during the previous year, 47.9% of the companies on its prospect list had shown interest in the topics our customer serves,” said Inbox Insight Head of Campaign Strategy Dan Smith. “We also demonstrated that most of this interest was coming from companies with more than 5,000 employees — a great thing to know.” Armed with these details, Inbox Insight outperformed its customer’s expectations, bringing in 859 Marketing Qualified Leads, or MQLs — contacts that requested at least two pieces of content — within just two months. Moreover, Inbox Insight helped its customer motivate a 32% boost in relevant research spikes, and saw interest in its customer’s service areas go up by 34.9% while the campaign was running. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Many companies struggle with how to get their expensively produced marketing content in front of the right prospects,” said Bombora CEO and Cofounder Erik Matlick. “Using intent data to determine exactly where to send that marketing collateral displays a new use of this powerful tool. We look forward to helping other companies achieve similar results, and to finding new ways to use intent data to improve business results.” About Inbox Insight Inbox Insight are B2B demand-generation specialists offering many digital marketing campaigns to engage our audience of 4.1m active business professionals. Helping brands across the globe drive demand among HR, IT, Marketing, Finance and Business Management communities, we help you generate the right response for your B2B campaign objectives. Learn more at https://www.inboxinsight.com/ . About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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CORE ABM

Demand Spring Releases First Annual State of ABM Report

Demand Spring | September 20, 2022

Two-thirds of marketers have implemented ABM strategies in their organizations BOSTON, MA – September 20, 2022 – Revenue Marketing consultancy Demand Spring today released their first annual State of Account-Based Marketing report. Demand Spring surveyed marketers located across North America, from a variety of industries. From the 100 responses received, we learned that while two-thirds of respondents have implemented ABM as part of their marketing strategy, many marketers are still trying to determine the optimal execution for these strategies. A number of key findings were uncovered in this survey: One third of marketers have seen more than 50% return on investment through their ABM efforts. 74% of respondents identified generating new business as the primary goal of their ABM strategy. 53% of respondents reported that their ABM campaigns have generated more revenue than other marketing efforts. 47% of marketers surveyed stated they have seen a moderate increase in sales and marketing alignment since implementing account-based marketing. Choosing the right target accounts was the top challenge (46%) identified by marketers in their ABM efforts. The two other main challenges survey respondents faced were delivering a personalized experience (39%) and selecting the right content and assets (34%). “With customers demanding better experiences throughout their buying process, Demand Spring felt it was time to see how B2B organizations are delivering on the promise of experience, and what role ABM is playing in their strategies,” said Tracy Thayne, Vice President of Strategy Consulting with Demand Spring. “This report is our first on ABM, so it establishes a baseline for follow-up research and offers strong insights for marketers just getting started with account-based execution.” For more information, and to see a full copy of the report, visit https://demandspring.com/research/state-of-account-based-marketing-2/. About Demand Spring Demand Spring is an integrated Revenue Marketing consultancy that helps marketing organizations stand taller by enabling them to scale their ability to contribute to pipeline and revenue. Our team of Revenue Marketing Strategists, Content Marketers, and Marketing Technologists help our clients transform their marketing practices, deliver exceptional customer experiences, and drive revenue. For more information, visit www.demandspring.com. -- Nicole Baker Communications Consultant Demand Spring

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ACCOUNT BASED DATA

Frost & Sullivan Recognizes GlobalSign with the 2022 Global Competitive Strategy Leadership Award in the Holistic TLS Certificate Market

GMO GlobalSign, Frost & Sullivan | September 21, 2022

Based on its recent analysis of the Global Holistic TLS Certificate Market, Frost & Sullivan recognizes GMO GlobalSign with the 2022 Competitive Strategy Leadership Award for deploying a wide range of public key infrastructure (PKI) security and digital identity management technologies. GMO GlobalSign is a well-established certificate authority (CA) and market-leading company in the holistic TLS certificate market, with an impressive market share of 8.9% in 2021. GlobalSign delivers multiple products and services in the field of PKI, such as authentication, managed SSL/TLS, secure email, code signing, and digital signatures, among others. Particularly, with one of its main products, AEG, GlobalSign has increased its innovative strength and leadership by automating complex tasks that would otherwise be costly and time consuming. “GlobalSign has established itself as a trusted CA among its customers for 25 years. Armed with a strong understanding of customer needs, the CA’s product development and go-to-market strategies address key customer pain points around online identities,” said Swetha Krishnamoorthi, Senior Industry Analyst, Cybersecurity at Frost & Sullivan. “GlobalSign has established itself as a trusted CA among its customers for 25 years. Armed with a strong understanding of customer needs, the CA’s product development and go-to-market strategies address key customer pain points around online identities,” said Swetha Krishnamoorthi, Senior Industry Analyst, Cybersecurity at Frost & Sullivan. “GlobalSign offers a cloud-based certificate lifecycle management (CLM) platform, Atlas, which ensures high scalability, throughput, and availability for certificate issuance. With the help of automation, Atlas empowers IT teams to flexibly manage and authenticate a broad array of identities – users, machines, IoT and mobile devices, and servers.” Customer experience was, and continues to be, a massive factor in how GlobalSign’s next generation certificate management platform, Atlas, has been designed. “GlobalSign also leverages its extensive partner network to build its customer base,” noted Swetha. “The company believes in creating a superior user experience on its platforms so that customers have less of a need for support. GlobalSign also empowers customers with the help of its AI-powered chatbot.” The company also launches extensive account-based marketing campaigns aimed at acquiring new leads, with the potential to become GlobalSign customers. As a result, GlobalSign stands out in the TLS certificate market and is expected to continue expanding in the coming years. Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to execute a strategy successfully that results in stronger market share, competitive brand positioning, and customer satisfaction. Frost & Sullivan Best Practices Awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry. About GMO GlobalSign As one of the world’s most deeply-rooted certificate authorities, GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption. Its high-scale PKI and identity solutions support the billions of services, devices, people, and things comprising the IoT. A subsidiary of Japan-based GMO GlobalSign Holdings K.K. and GMO Internet Group, GMO GlobalSign has offices in the Americas, Europe and Asia. For more information, visit https://www.globalsign.com.

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ACCOUNT BASED DATA

Klevu Announces Integration with Klaviyo

Klevu, Klaviyo | November 11, 2022

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce today released an integration for Klaviyo, a unified customer platform that provides data-driven marketing tools – including email and SMS – for e-commerce businesses. The integration allows ecommerce businesses using Klaviyo the ability to connect search terms to shoppers to display automatically curated products in email and SMS campaigns, and use search and product data in flows and segmentation. Today’s customers expect a personalized experience when shopping, which requires merchants to send compelling and well-timed email and SMS campaigns. With this integration, retailers can utilize a shopper’s search history to customize and send email and SMS messages featuring products customized to each individual shopper – allowing shoppers to discover products that are relevant to them and in a timely manner. “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. Now, “Klaviyo is a powerful platform for ecommerce brands. With Klevu now sharing shopper intent data with Klaviyo, with the products that Klevu would have displayed on the website, Klaviyo users can use search in new ways,” explained Nilay Oza, Founder and CEO, Klevu. “Go ahead, make a flow with a keyword, send an SMS that quotes their last search term, or even just the topic of a search, populate a product block with personalized product recommendations for your most-likely-to-buy customers, and see the revenue roll in during peak period.” “Shoppers are often multitasking and distracted when shopping online. As that means shoppers may forget about something they searched for on a website, abandoned search reactivation can be a great way for merchants to convert those customers,” commented James White, Director of Partnerships for Klaviyo. “The Klevu integration will help merchants have an opportunity to cut through the clutter with high intent, and highly relevant customer communications. I’m excited about what our shared customers can achieve together to drive more search-led revenue through email and SMS.” You can learn more about the Klaviyo and Klevu integration, and sign up for a demo here. About Klevu Millions of shoppers use Klevu to discover products on their favorite ecommerce sites. Klevu's proprietary technology increases conversion, reduces bounce rates and drives loyalty for more than 3,000 leading global brands, including Puma, Fred Perry, Paul Smith, Avon, Stussy, Pfaltzgraff, and Native. Klevu is an AI Search and Discovery Platform that leverages AI, Natural Language Processing and User Behavior Analytics to elevate the search experience, and automatically re-merchandise category listing pages and product recommendations. Retailers that use Klevu's full Product Discovery Platform provide unparalleled customer experience, and achieve 37% more revenue per web session than those that don't. Founded in Finland in 2013, Klevu has offices located in the UK, the US, India, Finland, Australia and Sweden. The end-to-end discovery and search solution is easy to configure, optimize and maintain, and can be integrated with major ecommerce platforms in as little as a few hours. For total creative control and headless ecommerce technologies, Klevu is MACH certified, and robust APIs and SDKs are available. For more information, schedule a demo or start for free at klevu.com. About Klaviyo Klaviyo is a unified customer platform that gives online brands direct ownership of their consumer data and interactions, empowering them to turn transactions with customers into long-term relationships—at scale. With Klaviyo, brands can combine customer data with more than 220 native integrations to automate personalized email and SMS communications that make customers feel seen. Klaviyo makes it easy—no need to start from scratch, piece together multiple platforms, or rely on third-party marketplaces and ad networks. From mom-and-pop shops to established companies, innovative brands like Unilever, Dermalogica, Solo Stove, Citizen Watches, and more than 100K other paying users leverage Klaviyo to acquire, engage, and retain customers—and grow on their own terms. Learn more at klaviyo.com.

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Spotlight

The process of account-based marketing (ABM) starts with a question of “who?” – i.e., which accounts need to be reached? – then shifts to a question of “what?” What do you need to say to reach these accounts? The best way to answer this question is through targeted content.

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