ACCOUNT BASED DATA

Future of Account Based Marketing (ABM) Tools Market 2021-2028 with Post Covid-19 Impact of Worldwide Spread Analysis

Industry Research | May 27, 2021

The Global Account-Based Marketing (ABM) Tools Market Added by Industryandresearch.com, offers details on current and future growth trends about the business besides information on numerous regions across the geographical landscape of the Account-Based Marketing (ABM) Tools Market. The report also expands on complete details regarding the availability and demand analysis, participation by major industry players, and market share growth statistics of the business sphere. complete estimation of sales margin, price, revenue share, and gross margin is explained.

The sales and marketing channels of the worldwide Account-Based Marketing (ABM) Tools Market, traders, distributors, and dealers of the global Account-Based Marketing (ABM) Tools Market are evaluated completely. The market analysis is provided for the international markets that cover development trends, competitive landscape analysis, and key regions' development status.

It presents a deep analysis of the vendor landscape, offering a complete picture of current and future competitive scenarios of the market. Most of the data is demonstrated with charts, graphs, and practical figures, showing the status of the particular business on the worldwide and territorial stage.

It highlights the latest trends, growth, new opportunities to feature an inclusive view of the global Account-Based Marketing (ABM) Tools market.

The report has covered and analyzed the potential of the Account-Based Marketing (ABM) Tools market and provides statistics and information on market size, shares, and growth factors. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment evaluations. Besides, the Account-Based Marketing (ABM) Tools market report also identifies and analyses the emerging trends along with major drivers, challenges, and opportunities.

Additionally, the report also highlights market entry strategies for various companies. the objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data, and projections with a suitable set of assumptions and methodology. The report also helps in understanding dynamics, structure by analyzing the market segments and, projects the global Account-Based Marketing (ABM) Tools market.

Moreover, in the global Account-Based Marketing (ABM) Tools Market report, the key product categories of the global Account-Based Marketing (ABM) Tools Market are included. The report similarly demonstrates supportive data related to the dominant players in the market, for instance, product offerings, revenue, segmentation, and business synopsis. the global Account-Based Marketing (ABM) Tools Market is as well analyzed based on numerous regions.

The competitive environment within the Account-Based Marketing (ABM) Tools market is intensifying. The market currently witnesses the presence of several major as well as other prominent vendors, contributing toward the market growth. However, the market is observing an arrival of local vendors entering the market.

This report used the SWOT analysis technique for the assessment of the development of the most remarkable market players. It additionally considers the latest upgrades while evaluating the development of leading market players.
The report also provides a transparent representation of competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence in the global Account-Based Marketing (ABM) Tools market.

The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders in arranging the efforts and investment shortly to a particular market segment.

The global Account-Based Marketing (ABM) Tools market is concentrated. The report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies, which will help clients in improving their market positions. It also provides a detailed analysis of the upcoming Account-Based Marketing (ABM) Tools market trends and challenges that will influence market growth.

The research will help companies in creating effective strategies to leverage the upcoming market growth opportunities. in the end, the Account-Based Marketing (ABM) Tools Market report makes some important proposals for a new project of Account-Based Marketing (ABM) Tools Industry before evaluating its feasibility. Overall, the report provides an in-depth insight into the 2015-2028 Global Account-Based Marketing (ABM) Tools Market covering all important parameters.

Spotlight

Sales is the lifeblood of your business. In order to keep your organization running smoothly, you need to give your sales team the fuel they need to spend less time prospecting and more time selling. In this whitepaper, we discuss several ways AI-assisted SaaS solutions are powering high-growth sales strategies, including: (list of bullets below).Knowing when your accounts are in buying mode


Other News
BUYER INTENT DATA

With New Integration, RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer Intent

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently found that nearly three in four marketing and sales professionals indicate customer acquisition as the primary goal of their ABM strategies. As such, the need for intent data that provides early and real-time account activity and research that indicates buyers' interest in a specific solution—and their likelihood to purchase—has never been more critical. Ideal for organizations wanting to gain more granular account activity data, expand their prospecting and engagement, and identify customers at risk for churn, RollWorks' G2 integration provides the keen insight both marketing and sales teams need to understand where accounts are within their buying journey and determine who, how, and when accounts and specific users should be engaged. "Comprehensive, accurate data is the lifeblood of any mature account-based marketing strategy," said Mike Stocker, VP of Partnerships at RollWorks. "Comprehensive, accurate data is the lifeblood of any mature account-based marketing strategy," said Mike Stocker, VP of Partnerships at RollWorks. "With our partnership, both RollWorks and G2 customers have more account intent data to identify and engage in-market prospects and uncover existing accounts at risk for churn. Organizations can also understand how G2 activity impacts an account's buying journey, enabling them to, ultimately, more efficiently grow their revenue." RollWorks customers can leverage G2 Buyer Intent in three main ways: Build Target Account Lists to discover more accounts that are actively researching specific products and categories on G2's website, including insights on product-specific and competitor comparisons. Customize Account Journey Stages to inform marketing and sales strategy for outreach and view how accounts are progressing through their designated buying journey. View Account Journey Events to help determine what is influencing an account's progression and regression and inform ABM efforts. "G2's Buyer Intent data layered with RollWorks' fit, intent, and engagement signals provides the powerful, actionable insights that teams need to effectively identify relevant buyer behaviors and reap more ROI from their go-to-market strategies," said Brittany Wroblewski, VP of Strategic Partnerships at G2. "There's a clear appetite for this type of richer data set, and we're excited at how quickly our mutual customer base has begun to adopt these new capabilities. We will continue listening to the market and look forward to evolving our partnership with RollWorks in the future." "The RollWorks and G2 integration gives us an additional layer of insight into our customers' stage in their purchasing journey and helps us better cater our ABM strategy to serve them at the right place and right time," said Tommy Nguyen, Senior Manager of Digital Marketing at Laserfiche. Since 2020, RollWorks has heavily invested in its own data foundation—including enhancements to firmographic data identification and IP to domain resolution—that has elevated the overall company match rate of accounts targeted by RollWorks customers to 98%. These strong investments in RollWorks' data assets, combined with the company's Global Partner Program with market leaders like G2 and Bombora, position RollWorks to offer one of the industry's most robust data capabilities. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com. About G2 G2 is the world's largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business -- including Salesforce, Hubspot, Zoom, Adobe, and more.

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BUYER INTENT DATA

TechTarget to Announce 2021 Fourth Quarter and Full Year Financial Results on February 10, 2022

TechTarget | January 06, 2022

Global data and analytics leader and software provider for purchase intent-driven marketing and sales data, content curation and creation services, company TechTarget, Inc. (Nasdaq: TTGT) today announced that it plans to release its 2021 fourth quarter and full year financial results before the market opens on Thursday, February 10, 2022. The Company’s management team will host a live conference call and webcast at 9:00 a.m. Eastern Time on that day to discuss the Company’s financial results. In conjunction with the announcement and the call, the Company will distribute an update on the business, current market conditions, operational, and financial results for the applicable period, and other matters, with the call being reserved for a summary of financial highlights by management and Q&A. The financial results and a letter to shareholders will be accessible prior to the conference call and webcast on the investor information section of the Company’s website at https://investor.techtarget.com. Conference Call Dial-In Information: United States (Toll Free): 1 844 200 6205 United States (Local): 1 646 904 5544 Canada (Toll Free): 1 833 950 0062 Canada (Local): 1 226 828 7575 All Other Locations: + 1 929 526 1599 Access code: 946073 Please access the call at least 10 minutes prior to the time the conference is set to begin. Please ask to be joined into the TechTarget call. Conference Call Webcast Information: This webcast can be accessed at TechTarget’s website at http://investor.techtarget.com. Conference Call Replay Information: A replay of the conference call will be available via telephone beginning one (1) hour after the conference call through March 12, 2022 at 9:00 a.m. ET. To hear the replay: United States (Toll Free): 1 866 813 9403 United States (Local): 1 929 458 6194 Canada (Local): 1 226 828 7578 United Kingdom (Local): 0204 525 0658 All other locations: +44 204 525 0658 Access Code: 251322 About TechTarget TechTarget, Inc. (“we” or the “Company”) is a global data and analytics leader and software provider for purchase intent-driven marketing and sales data and content curation and creation services which delivers business impact for business-to-business (“B2B”) companies. Our solutions enable B2B technology companies to identify, reach, and influence key enterprise technology decision makers faster and with higher efficacy. We improve information technology (“IT”) vendors’ abilities to impact highly targeted audiences for business growth using advanced targeting, first-party analytics and data services complemented with customized marketing programs that integrate demand generation, brand marketing, and advertising techniques. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

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ABM ACCOUNTS

Metaverse is the World's Hottest Trend As Facebook Reemerges as Meta

Metaverse, Facebook | November 03, 2021

Wondering what the metaverse really is? Let's make it simple! "Think of Metaverse as the internet brought to life" Mark Zuckerberg described it as a 'virtual environment' you can enter instead of just looking at the screen. Arguably, Facebook's latest move can be the biggest thing that can impact the metaverse since this concept was coined in 1992 by a Fictional Writer, Neal Stephenson. As a part of a vital rebrand, Facebook has changed its name to Meta. The word "meta" originates from the Greek word meaning "beyond". The social media giant, which declared the change at the company's annual Connect conference on October 28, announced that the brand name should encompass what it now does as it broadens the reach into newer areas like virtual reality (VR) and augmented reality (AR). It also made a few major announcements about the metaverse — an online world where you can virtually hang out with friends, learn, shop, play games, work, and much more. “Right now our brand is so tightly linked to one product that it can’t possibly represent everything we are doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.” Mark Zuckerberg, CEO & Co-Founder The company’s rebranding initiative reflects its ambitions about metaverse and its new identity which will mostly revolve around its products, said Mark Zuckerberg, CEO, and Co-Founder. However, its individual platforms like Facebook, Whatsapp, and Instagram won’t undergo any changes. Only the parent company is changing. The new website meta.com now shows various sections like Facebook, WhatsApp, Instagram, Novi, Portal, Workplace, and Oculus. With the plan to invest $10 billion in Reality Lab for building metaverse, the company will also spend $150 million to upskill metaverse creators. “From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for,” Zuckerberg said. Further, he also added that Facebook Reality Labs will function as a separate reporting segment in its earning reports from the fourth quarter of 2021. "We're now looking at and reporting on our business as two different segments, one for our family of apps, and one for our work on future platforms,” he said. The company also revealed its new sign on Thursday. Now, the “blue infinity shape” will replace its “blue thumbs up logo”. Zuckerberg said that the company wanted a logo that reflects that users will no longer have to use Facebook to access its other services in the future.

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CORE ABM

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

Madison Logic | January 14, 2022

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced that it has received its highest Critical Capabilities score for Orchestration of Display Advertising, with the highest category score evaluated in the Gartner Critical Capabilities 2022 Report, and it has been positioned by Gartner as a Challenger in the Magic Quadrant 2022 Report based on completeness of vision and ability to execute. Clients have reported Madison Logic's ability to activate digital account-based marketing programs across ABM Content Syndication, ABM Display Advertising, and ABM Social via LinkedIn is unique amongst the vendors evaluated in the Report. This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. Madison Logic enables leading enterprise and fast-growing middle-market companies with the ability to leverage proprietary purchase intent signals to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels revenue marketers rely on, and measure the direct impact on pipeline and business growth. "Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "Today's most sophisticated enterprise marketers are leveraging account-based strategies to accelerate growth," said Tom O'Regan, CEO of Madison Logic. "With the recognition of our strength in today's dominant paid media channels, ABM Display Advertising and ABM Content Syndication, we look forward to continuing to support global software organizations to prioritize and engage their best accounts across the sales cycle." Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. The report evaluates seven account-based marketing platform vendors based on their ability to execute and completeness of vision. According to Gartner, Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research provides market analysis in alignment with unique business and technology needs. As the Gartner Magic Quadrant companion report, the Critical Capabilities Report provides more in-depth insight into the product offerings of recognized vendors. About Madison Logic Madison Logic empowers B2B marketers to convert their best accounts faster by leveraging unique proprietary purchase signals to find and engage with the most influential individuals throughout the buyer journey. For more information, please visit www.madisonlogic.com.

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Spotlight

Sales is the lifeblood of your business. In order to keep your organization running smoothly, you need to give your sales team the fuel they need to spend less time prospecting and more time selling. In this whitepaper, we discuss several ways AI-assisted SaaS solutions are powering high-growth sales strategies, including: (list of bullets below).Knowing when your accounts are in buying mode

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