Home > News > Trending news > G2 and ZoomInfo Integrate Intent Data to Help Revenue Teams Reach Pipeline Goals Faster Together

Buyer Intent Data

G2 and ZoomInfo Integrate Intent Data to Help Revenue Teams Reach Pipeline Goals Faster Together

G2, ZoomInfo | September 17, 2022 | Read time : 08:00 min

G2 and ZoomInfo
G2, the world's largest and most trusted software marketplace, today announced a new integration with ZoomInfo, a global leader in modern go-to-market software, data, and intelligence. Together, G2 and ZoomInfo enable mutual intent data customers to more effectively target, engage, and convert in-market software buyers. The integration helps sales and marketing teams align their activities against a targeted set of in-market decision-makers.

"In 2022, the B2B industry is taking a magnifying glass to software spend," said Godard Abel, CEO and co-founder, G2. "For sales and marketing teams vying for those budgets, getting in front of their ideal customers at the right time is as crucial as remaining omnipresent and extending market influence. It's no longer on the marketing or sales teams alone to make an impact on a purchasing decision. With an aligned strategy, teams can work together to be a consistent source of value for target audiences — capturing attention through personalized outreach to all members of a prospective buying committee."

With G2 Buyer Intent, customers gain account-level insight into buyer behavior on the G2 marketplace. This means they can see exactly which accounts are conducting software research and when, as well as what kind of research they're performing on G2, whether it's about their company, their competitors, or alternative solutions.

By integrating with the wealth of intelligence in ZoomInfo's SalesOS solution, G2 customers can access more than 300 attributes to build their ideal customer profile (ICP) and overlay actionable insights — such as planned technology investments, personnel moves, and website visitor behavior — to identify companies that are in-market now. Sales representatives can then utilize ZoomInfo's category-leading contact information to prospect lists of decision-makers at high-intent accounts before beginning outreach.

ZoomInfo MarketingOS users can dynamically populate audience segments with G2 Buyer Intent data and trigger targeted display and social ads. Campaigns will see higher conversion rates and return on ad spend (ROAS) by targeting accounts with high buyer propensity.

"Economic uncertainty is forcing companies to discover innovative, efficient solutions to drive revenue," said Henry Schuck, ZoomInfo Founder and CEO. "By integrating G2 Buyer Intent with ZoomInfo's platform, sales and marketing teams can target their outreach to drive higher value conversations and exceed their revenue goals."

By integrating G2 Buyer Intent with ZoomInfo, sales teams can:
  • Prioritize accounts actively researching solutions and vendors. Buyer Intent data from G2 tells a company which prospective accounts are researching its products, competitors, and category. Access to those accounts in ZoomInfo provides a seamless transition from intent discovery to sales outreach.
  • Find professional buyers and influencers with a high likelihood to engage. By matching accounts actively researching relevant pages on G2 with contact data from ZoomInfo, and using additional filters like job title and geography, sales teams can confidently direct outreach to the right targets.
  • Tailor messaging to behavior. With insight on what a target audience is researching and the business topics on their mind, sales teams can build relevant messaging, such as product-specific outreach for accounts visiting their G2 profile. They can also build new audiences by sharing educational content with first time visitors to their category and industry topics.
  • Reduce churn risk by monitoring customer intent 24x7. Sales teams receive signals when G2 detects that a paying customer is researching a competitor or alternative product. Teams can mobilize to understand the issue, provide solutions, and maintain a great customer experience.
By integrating G2 Buyer Intent with ZoomInfo, marketing teams can:
  • Build effective ABM campaigns. ZoomInfo's MarketingOS can serve targeted display and social campaigns at new companies that show buying intent on specific product, industry, and category pages on G2, filling their marketing funnel with accounts that have a high likelihood of making a purchase.
  • Optimize spend and increase ROAS. G2 insights trigger MarketingOS campaigns exactly when buyers are in-market. With additional ZoomInfo ICP and technographic filters, customers can capture their most valuable and convertible pipeline.
  • Personalize ad content for buying behavior. Customers can serve personalized, pre-built ads based on where and how accounts are showing interest on G2.com. For instance, if an account is viewing competitors and alternatives, customers can target those accounts with content that speaks to product differentiation and advantages.
Request a demo of the G2 and ZoomInfo integration and discover how to seamlessly action mission critical intent data to reach maximum revenue potential.

About G2
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.

About ZoomInfo
ZoomInfo is a leader in modern go-to-market software, data, and intelligence for more than 30,000 companies worldwide. ZoomInfo's revenue operating system, RevOS, empowers business-to-business sales, marketing, operations, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. ZoomInfo emphasizes GDPR and CCPA compliance. In addition to creating the industry's first proactive notice program, the company is a registered data broker with the states of California and Vermont. Read about ZoomInfo's commitment to compliance, privacy, and security. For more information about ZoomInfo's leading go-to-market software, data, and intelligence, and how they help sales, marketing, operations, and recruiting professionals, please visit www.zoominfo.com.

Spotlight

New survey shows consumers aren’t getting what they want from customer support

Get an in-depth look at what consumers want from customer support in a new survey Zoom commissioned from Morning Consult. Learn what technology and support channels your customers prefer, and how your company can better meet their expectations to drive loyalty and growth.


Other News
Core ABM

Madison Logic Establishes a Competitive Edge with 15 Leader Badges

Madison Logic | September 15, 2023

Madison Logic, a prominent global digital Account-Based Marketing (ABM) platform provider, has announced achieving a remarkable milestone by securing a total of 48 badges in the G2 Fall 2023 Grid Reports. These badges acknowledge the company's outstanding performance, with recognition as a High Performer in 16 categories and as a Leader in 15 categories. Madison Logic excels in Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. These rankings are substantiated by positive customer reviews on G2, highlighting Madison Logic's expertise in intent data, its ability to deliver predictable ROI through data-driven, multi-channel ABM strategies, and its exceptional customer support. Tom O'Regan, CEO of Madison Logic, stated, We're honored to be recognized across so many categories in the G2 Fall 2023 Grids. [Source – Cision PR Web] O'Regan emphasizes that these customer reviews serve as validation for their ongoing endeavors to provide enterprise marketers with top-tier technology and industry-leading data, resulting in enhanced efficiency and value derived from their multi-channel ABM strategies. The commitment remains unwavering in delivering exceptional solutions aimed at boosting client engagement and expediting conversions throughout the sales cycle. The quarterly G2 Grids are determined by considering overall customer satisfaction and market presence within a specific product category. Madison Logic has garnered consistent praise from its customers, primarily due to its market-leading, data-driven approach that enables them to achieve faster conversions for their top accounts. Madison Logic's consistent achievement of Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirms marketers' high regard for ML Insights. ML Insights is an extensive dataset that equips global enterprise B2B organizations with a holistic view of companies with the highest likelihood of making purchases. This empowers marketers to identify accounts that are actively seeking solutions, prioritize the key individuals to engage within those organizations, determine the content that can expedite the sales cycle, and enhance the overall account experience with metrics that verify engagement and pipeline impact. Marketers who leverage ML Insights experience tangible benefits, including improved ROI, with 17% higher pipeline volume, 33% greater pipeline value, and a 28% acceleration in pipeline velocity. About Madison Logic The ML Platform, a multi-channel ABM activation and measurement platform with a global reach, offers enterprise organizations the capability to utilize a proprietary combined dataset. This dataset assists in identifying accounts with the highest purchase potential, accelerating the customer journey, and shortening sales cycles, positively impacting ROI. Madison Logic provides B2B marketers with the tools to increase the conversion of their top accounts by locating and engaging with key individuals who hold influence throughout the buyer's journey.

Read More

ABM Accounts

Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility

PRWeb | September 27, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the launch of ABM Connected TV (ABM CTV), a new digital channel that harnesses the company's industry-leading data-driven approach to more precisely target and surround buyers wherever they are. By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach. The B2B buying process has evolved over the last few years making it more difficult for marketers to engage target accounts. Purchase decisions for complex B2B solutions include more committee members, take more time, and are driven by more independent digital research. Gartner suggests sales reps only have 5% of a customer's time during their B2B buying journey, leaving it up to marketing teams to tell the solution story through content and messaging that speaks directly to the buying committee needs. As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV's and other devices that allow brands to reach their audiences through internet targeting—helps surround key decision-makers with content and messaging. "Buyers today are harder to reach than ever before; marketers can no longer risk focusing on individual channels to succeed," said Tom O'Regan, CEO of Madison Logic. "With superior targeting capabilities fueled by our industry-leading intent data, we empower marketers to identify in-market accounts, drive higher awareness, and ultimately maximize their media investment by engaging buyers through a unified approach that now adds CTV to their multi-channel ABM strategy. This is an exciting new chapter for Madison Logic as we continue to innovate and shape the future of B2B marketing." Enterprise marketers leveraging CTV as part of a data-driven, multi-channel ABM strategy accelerate the buying journey from awareness to demand conversion by reaching accounts faster with multiple touchpoints. Madison Logic ABM Connected TV benefits include: Enhanced Targeting: Directly target in-market account prospects, ensuring messaging is seen by the right audience on CTV. Unified Activation: Amplify an existing multichannel ABM approach by adding CTV to surround prospects through the centralized ML Platform. Clear Measurement: Track the performance of every dollar spent, linking CTV media investment to pipeline growth and revenue impact. Madison Logic has made CTV an exciting and measurable part of our unified ABM marketing strategy, said Maggie Galster, Global Marketing Automation & Paid Media Manager at Schneider Electric. "We can now seamlessly target prospects on CTV as part of our multi-channel ABM campaigns. The ability to target accounts at a granular level with tracking of engagement and performance on a single platform makes it easier to visualize the impact of our cross-channel ABM approach. We're seeing increased account engagement from the organizations we've targeted with CTV as part of our multi-channel campaign." Madison Logic is the only ABM solution to unify the four primary B2B channels—content syndication, display advertising, social advertising with LinkedIn, and now CTV—into a centralized platform that enables enterprise B2B marketers to activate multi-channel ABM campaigns and achieve comprehensive visibility into program performance. Leveraging ML Insights, which combines three independent signals into a single intent score, marketers more easily determine which accounts to engage, the key personas within these accounts, and the content most likely to drive account engagement and pipeline impact. Through a more targeted data-driven, multi-channel ABM approach with Madison Logic, marketers report a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

Read More

Account Based Analytics

Momentum ITSMA Unveil Finalists for Marketing Excellence Awards 2023

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs). The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses. The finalists for the 2023 Marketing Excellence Awards are: Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC. Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence. Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro. Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce. Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra. Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks. Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow. Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl. A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023. Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business. Dave Munn, Partner at Momentum ITSMA said, For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape. [Source – Cision PR Newswire] About Momentum ITSMA Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.

Read More

Account Management

Bestselling Author Launches 'The Integrated Marketing Handbook': Your Guide to a Game-Changing Marketing Strategy

Accesswire | September 29, 2023

Bestselling authors Dr. Raghavendra Hunasgi and Priyanka AB Brahmbhatt illuminate the path to effective marketing in their latest book. Renowned for his transformative insights into marketing and growth, the bestselling author and co-founder of Zeebu, Dr. Raghavendra Hunasgi, is set to captivate readers once again with a powerful new addition to the world of marketing literature. His new book, "The Integrated Marketing Handbook: Your Ultimate Guide to Building a Killer Marketing Strategy," promises to be a compelling resource for those seeking to revolutionize their marketing approach. The book is co-authored by Priyanka AB Brahmbhatt, a dynamic entrepreneur, visionary thinker, and accomplished author whose innovative ideas and strategic insights have been instrumental in shaping the narrative of this compelling work. Dr. Raghavendra Hunasgi is a recognized expert in the fields of marketing and branding. His debut book, "Unleashing Growth: 15 Growth Marketing Hacks Every Entrepreneur Should Know," which provides invaluable insights into growth marketing, was hailed as a bestseller in 2020 in the business, management, and entrepreneurship categories. His expertise and innovative approach have made him a sought-after voice in the industry. In "The Integrated Marketing Handbook," Dr. Raghavendra Hunasgi, along with co-author Priyanka Brahmbhatt, presents a comprehensive guide to maximizing marketing reach and effectiveness by integrating various strategies. The book is a treasure trove for marketers and entrepreneurs, offering an in-depth exploration of inbound, outbound, and account-based marketing techniques. Each strategy is explored in depth, from attracting customers through content creation in inbound marketing to reaching out to customers through various forms of advertising in outbound marketing and building relationships with key accounts in account-based marketing. Dr. Hunasgi's expertise in marketing and branding is evident as he provides practical advice on how to effectively integrate these strategies. The book serves as a practical guide, offering insights on aligning messaging, targeting the right audience, and measuring success to maximize results in today's competitive environment. As an author, my passion has always been to delve into the diverse aspects of marketing and growth strategies. My previous book, ‘Unleashing Growth,' provided readers with proven systems for growth marketing, and now with ‘The Integrated Marketing Handbook,' I invite readers to join me on a journey through the complex world of integrated marketing. It's an honor to share these insights and experiences with my readers, says Dr. Raghavendra Hunasgi. Priyanka Brahmbhatt adds, "‘The Integrated Marketing Handbook' is designed to resonate with a broad audience, captivating both those familiar with our previous work and those encountering our writing for the first time. We believe that this book will serve as a valuable resource for anyone looking to enhance their marketing strategies." With these powerful insights from both authors, ‘The Integrated Marketing Handbook' is set to be a game-changer in the world of marketing literature. Those interested in securing a copy will find it readily available on Amazon: https://amzn.eu/d/flBGt0T. For media inquiries, interviews, and speaking opportunities, you can reach out to Dr. Raghavendra Hunasgi on LinkedIn. About Dr. Raghavendra Hunasgi Dr. Raghavendra Hunasgi is a globally recognized expert in marketing and branding. He is the co-founder and chief marketing officer of Zeebu, a pioneering on-chain B2B invoice settlement platform. His strategic insights have been instrumental in guiding Fortune 500 companies to success through insight-driven marketing. A globally-renowned entrepreneur, published author, and in-demand speaker at TEDX and conferences around the globe. He is a 21st-century leader and influencer whose words and work in the field of marketing and branding are helping organizations leapfrog to the next level. He is ranked amongst the top 100 CMOs in the world. He speaks and writes enthusiastically about brand strategy, entrepreneurship, product innovation, growth marketing, and sales. His work has been published in the Wall Street Journal, Forbes, Entrepreneur Magazine, and more. About Priyanka Brahmbhatt Priyanka AB Brahmbhatt is a visionary corporate governor and thought leader currently working as the executive board member for the Bankai Group of Companies. She is also a UNSDG advocate, a Forbes U 30 nominee, a Forbes NY Council member, an author and philanthropist, and a motivational speaker. She has led several narratives, especially in the tech space on gender equality and equity. She is a Data-Driven Marketeer by education and passion, holding a gold medal from the National Marketing Honor Society.

Read More

Core ABM

Madison Logic Establishes a Competitive Edge with 15 Leader Badges

Madison Logic | September 15, 2023

Madison Logic, a prominent global digital Account-Based Marketing (ABM) platform provider, has announced achieving a remarkable milestone by securing a total of 48 badges in the G2 Fall 2023 Grid Reports. These badges acknowledge the company's outstanding performance, with recognition as a High Performer in 16 categories and as a Leader in 15 categories. Madison Logic excels in Account-Based Advertising – Overall, Buyer Intent Data Providers – Overall, and Account-Based Analytics – Overall. These rankings are substantiated by positive customer reviews on G2, highlighting Madison Logic's expertise in intent data, its ability to deliver predictable ROI through data-driven, multi-channel ABM strategies, and its exceptional customer support. Tom O'Regan, CEO of Madison Logic, stated, We're honored to be recognized across so many categories in the G2 Fall 2023 Grids. [Source – Cision PR Web] O'Regan emphasizes that these customer reviews serve as validation for their ongoing endeavors to provide enterprise marketers with top-tier technology and industry-leading data, resulting in enhanced efficiency and value derived from their multi-channel ABM strategies. The commitment remains unwavering in delivering exceptional solutions aimed at boosting client engagement and expediting conversions throughout the sales cycle. The quarterly G2 Grids are determined by considering overall customer satisfaction and market presence within a specific product category. Madison Logic has garnered consistent praise from its customers, primarily due to its market-leading, data-driven approach that enables them to achieve faster conversions for their top accounts. Madison Logic's consistent achievement of Leader badges and recognition in the Buyer Intent Data Providers and Marketing Account Intelligence categories reaffirms marketers' high regard for ML Insights. ML Insights is an extensive dataset that equips global enterprise B2B organizations with a holistic view of companies with the highest likelihood of making purchases. This empowers marketers to identify accounts that are actively seeking solutions, prioritize the key individuals to engage within those organizations, determine the content that can expedite the sales cycle, and enhance the overall account experience with metrics that verify engagement and pipeline impact. Marketers who leverage ML Insights experience tangible benefits, including improved ROI, with 17% higher pipeline volume, 33% greater pipeline value, and a 28% acceleration in pipeline velocity. About Madison Logic The ML Platform, a multi-channel ABM activation and measurement platform with a global reach, offers enterprise organizations the capability to utilize a proprietary combined dataset. This dataset assists in identifying accounts with the highest purchase potential, accelerating the customer journey, and shortening sales cycles, positively impacting ROI. Madison Logic provides B2B marketers with the tools to increase the conversion of their top accounts by locating and engaging with key individuals who hold influence throughout the buyer's journey.

Read More

ABM Accounts

Madison Logic Launches ABM Connected TV to Unify Account-Based Marketing with Enhanced Targeting and Revenue Impact Visibility

PRWeb | September 27, 2023

Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, today announced the launch of ABM Connected TV (ABM CTV), a new digital channel that harnesses the company's industry-leading data-driven approach to more precisely target and surround buyers wherever they are. By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach. The B2B buying process has evolved over the last few years making it more difficult for marketers to engage target accounts. Purchase decisions for complex B2B solutions include more committee members, take more time, and are driven by more independent digital research. Gartner suggests sales reps only have 5% of a customer's time during their B2B buying journey, leaving it up to marketing teams to tell the solution story through content and messaging that speaks directly to the buying committee needs. As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV's and other devices that allow brands to reach their audiences through internet targeting—helps surround key decision-makers with content and messaging. "Buyers today are harder to reach than ever before; marketers can no longer risk focusing on individual channels to succeed," said Tom O'Regan, CEO of Madison Logic. "With superior targeting capabilities fueled by our industry-leading intent data, we empower marketers to identify in-market accounts, drive higher awareness, and ultimately maximize their media investment by engaging buyers through a unified approach that now adds CTV to their multi-channel ABM strategy. This is an exciting new chapter for Madison Logic as we continue to innovate and shape the future of B2B marketing." Enterprise marketers leveraging CTV as part of a data-driven, multi-channel ABM strategy accelerate the buying journey from awareness to demand conversion by reaching accounts faster with multiple touchpoints. Madison Logic ABM Connected TV benefits include: Enhanced Targeting: Directly target in-market account prospects, ensuring messaging is seen by the right audience on CTV. Unified Activation: Amplify an existing multichannel ABM approach by adding CTV to surround prospects through the centralized ML Platform. Clear Measurement: Track the performance of every dollar spent, linking CTV media investment to pipeline growth and revenue impact. Madison Logic has made CTV an exciting and measurable part of our unified ABM marketing strategy, said Maggie Galster, Global Marketing Automation & Paid Media Manager at Schneider Electric. "We can now seamlessly target prospects on CTV as part of our multi-channel ABM campaigns. The ability to target accounts at a granular level with tracking of engagement and performance on a single platform makes it easier to visualize the impact of our cross-channel ABM approach. We're seeing increased account engagement from the organizations we've targeted with CTV as part of our multi-channel campaign." Madison Logic is the only ABM solution to unify the four primary B2B channels—content syndication, display advertising, social advertising with LinkedIn, and now CTV—into a centralized platform that enables enterprise B2B marketers to activate multi-channel ABM campaigns and achieve comprehensive visibility into program performance. Leveraging ML Insights, which combines three independent signals into a single intent score, marketers more easily determine which accounts to engage, the key personas within these accounts, and the content most likely to drive account engagement and pipeline impact. Through a more targeted data-driven, multi-channel ABM approach with Madison Logic, marketers report a 32% lift in engagement, a 28% faster sales cycle, and a 17% increase in pipeline. About Madison Logic The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer's journey. Visit madisonlogic.com for more information.

Read More

Account Based Analytics

Momentum ITSMA Unveil Finalists for Marketing Excellence Awards 2023

Momentum ITSMA | September 07, 2023

As anticipation builds for the forthcoming Marketing Vision conference in Boston on November 14, eminent B2B marketing leaders will step into the limelight to be recognized for their exceptional performance across a variety of marketing initiatives. Momentum ITSMA, a pioneer of account-based marketing and a global B2B growth consultancy and analyst firm, has announced unveiling the finalists for the Marketing Excellence Awards (MEAs). The Momentum ITSMA MEAs continue to recognize high-performing B2B marketing programs in their 26th year. The MEAs honor ambitious sales and marketing executives who contribute to the success of businesses. The finalists for the 2023 Marketing Excellence Awards are: Advancing Thought Leadership: IBM, Microsoft, Locus.sh, NTT DATA, PwC. Building Best-in-Class Marketing Organizations: Autodesk, Tata Consultancy Services, Luxoft a DXC Technology Company, Tech Mahindra, S&P Global Market Intelligence. Driving Strategic Growth: Dell Technologies, HCLTech, Fusion Connect, Tata Consultancy Services, Wipro. Embedding an Account-Based Culture: BT, Gainwell Technologies, Luxoft a DXC Technology Company, IBM, Salesforce. Enabling Sales: Google Cloud, Ricoh North America, OneTrust, ServiceNow, Tech Mahindra. Leveraging Customer Research: CRB, Kyndryl, Fujitsu, Thoughtworks. Strengthening Executive Engagement: Google Cloud, Accenture, Red Hat, Tech Mahindra, ServiceNow. Scaling ABM Programs: Dell Technologies, Google Cloud, FIS, Fujitsu, IBM, Kyndryl. A panel of international marketing leaders and specialists will determine the winners of each category. These will be revealed at the Awards Ceremony during Momentum ITSMA's Marketing Vision conference on November 14, 2023. Last year's diamond and gold winners included Bombora, Avanade, Cobalt, Ericsson, IBM, Infosys, Kyndryl, O2 Business, Epcon Franchising Persistent Systems, Tech Mahindra, Salesforce, Tata Communications, Tata Consultancy Services, ServiceNow, and Verizon Business. Dave Munn, Partner at Momentum ITSMA said, For 26 years, our MEAs have been the hallmark of celebrating B2B marketing excellence. This year, we're excited to recognize the finalists, not just for their outstanding results, but also for their prowess in navigating the ever-changing currents of the business landscape. [Source – Cision PR Newswire] About Momentum ITSMA Momentum ITSMA, a leading provider of strategic services, empowers ambitious companies to outperform in the market by excelling in client acquisition, growth, and retention. The company specializes in delivering research, consulting, and learning services designed to analyze client needs, build effective go-to-market teams, and optimize strategic accounts for enhanced market share. In addition, Momentum conducts comprehensive market research, offers valuable insights vital for informed decision-making.

Read More

Account Management

Bestselling Author Launches 'The Integrated Marketing Handbook': Your Guide to a Game-Changing Marketing Strategy

Accesswire | September 29, 2023

Bestselling authors Dr. Raghavendra Hunasgi and Priyanka AB Brahmbhatt illuminate the path to effective marketing in their latest book. Renowned for his transformative insights into marketing and growth, the bestselling author and co-founder of Zeebu, Dr. Raghavendra Hunasgi, is set to captivate readers once again with a powerful new addition to the world of marketing literature. His new book, "The Integrated Marketing Handbook: Your Ultimate Guide to Building a Killer Marketing Strategy," promises to be a compelling resource for those seeking to revolutionize their marketing approach. The book is co-authored by Priyanka AB Brahmbhatt, a dynamic entrepreneur, visionary thinker, and accomplished author whose innovative ideas and strategic insights have been instrumental in shaping the narrative of this compelling work. Dr. Raghavendra Hunasgi is a recognized expert in the fields of marketing and branding. His debut book, "Unleashing Growth: 15 Growth Marketing Hacks Every Entrepreneur Should Know," which provides invaluable insights into growth marketing, was hailed as a bestseller in 2020 in the business, management, and entrepreneurship categories. His expertise and innovative approach have made him a sought-after voice in the industry. In "The Integrated Marketing Handbook," Dr. Raghavendra Hunasgi, along with co-author Priyanka Brahmbhatt, presents a comprehensive guide to maximizing marketing reach and effectiveness by integrating various strategies. The book is a treasure trove for marketers and entrepreneurs, offering an in-depth exploration of inbound, outbound, and account-based marketing techniques. Each strategy is explored in depth, from attracting customers through content creation in inbound marketing to reaching out to customers through various forms of advertising in outbound marketing and building relationships with key accounts in account-based marketing. Dr. Hunasgi's expertise in marketing and branding is evident as he provides practical advice on how to effectively integrate these strategies. The book serves as a practical guide, offering insights on aligning messaging, targeting the right audience, and measuring success to maximize results in today's competitive environment. As an author, my passion has always been to delve into the diverse aspects of marketing and growth strategies. My previous book, ‘Unleashing Growth,' provided readers with proven systems for growth marketing, and now with ‘The Integrated Marketing Handbook,' I invite readers to join me on a journey through the complex world of integrated marketing. It's an honor to share these insights and experiences with my readers, says Dr. Raghavendra Hunasgi. Priyanka Brahmbhatt adds, "‘The Integrated Marketing Handbook' is designed to resonate with a broad audience, captivating both those familiar with our previous work and those encountering our writing for the first time. We believe that this book will serve as a valuable resource for anyone looking to enhance their marketing strategies." With these powerful insights from both authors, ‘The Integrated Marketing Handbook' is set to be a game-changer in the world of marketing literature. Those interested in securing a copy will find it readily available on Amazon: https://amzn.eu/d/flBGt0T. For media inquiries, interviews, and speaking opportunities, you can reach out to Dr. Raghavendra Hunasgi on LinkedIn. About Dr. Raghavendra Hunasgi Dr. Raghavendra Hunasgi is a globally recognized expert in marketing and branding. He is the co-founder and chief marketing officer of Zeebu, a pioneering on-chain B2B invoice settlement platform. His strategic insights have been instrumental in guiding Fortune 500 companies to success through insight-driven marketing. A globally-renowned entrepreneur, published author, and in-demand speaker at TEDX and conferences around the globe. He is a 21st-century leader and influencer whose words and work in the field of marketing and branding are helping organizations leapfrog to the next level. He is ranked amongst the top 100 CMOs in the world. He speaks and writes enthusiastically about brand strategy, entrepreneurship, product innovation, growth marketing, and sales. His work has been published in the Wall Street Journal, Forbes, Entrepreneur Magazine, and more. About Priyanka Brahmbhatt Priyanka AB Brahmbhatt is a visionary corporate governor and thought leader currently working as the executive board member for the Bankai Group of Companies. She is also a UNSDG advocate, a Forbes U 30 nominee, a Forbes NY Council member, an author and philanthropist, and a motivational speaker. She has led several narratives, especially in the tech space on gender equality and equity. She is a Data-Driven Marketeer by education and passion, holding a gold medal from the National Marketing Honor Society.

Read More

More Trending news

Spotlight

New survey shows consumers aren’t getting what they want from customer support

Get an in-depth look at what consumers want from customer support in a new survey Zoom commissioned from Morning Consult. Learn what technology and support channels your customers prefer, and how your company can better meet their expectations to drive loyalty and growth.

Resources

Transforming the Customer Experience UC + CC Metrigy Report

Whitepaper

Forrester: State of the Service Desk

Whitepaper

New survey shows consumers aren’t getting what they want from customer support

Whitepaper

Transforming the Customer Experience UC + CC Metrigy Report

Whitepaper

Forrester: State of the Service Desk

Whitepaper

New survey shows consumers aren’t getting what they want from customer support

Whitepaper