Gartner Gave xiQ Title as a ‘Cool Vendor in Technology Marketing 2021’

xiQ being a SaaS-based, end-to-end B2B sales and marketing platform has gained the title ‘Cool Vendor in Technology Marketing 2021’ by Gartner as it is equipped with advanced account-based marketing (ABM), analytics, AI, and content management capabilities. The platform enables technology to marketers to personalize ABM strategies with AI analyses of prospects, which associate each potential customer with different personality types such as influencing, steady, dominant, and conscientious. Through these marketers help sales teams to identify the most qualified accounts. The platform is best suited for larger technology providers that manage complex ABM programs backed by dedicated marketing SDR services.

Christy Ferguson, Gartner Analyst says, "xiQ is cool as it allows technology marketers to add a level of personalization in ABM programs, at the person level based on personality analysis and persona level personalization.”

Usman Sheikh, CEO of xiQ quoted, “It’s a moment of great pride to see xiQ being recognized for delivering tangible sales results and as a sales and marketing technology innovator.”

The platform curates account news and insights from contacts within each account to support both marketing and sales teams in their ABM creativities. XiQ influences the DISC personality analysis at the personal level to deliver SDRs and sellers’ insights into preferences for communication and selling approaches.

Adding to it, Usman said: “For instance, a report for a chief strategy officer might show a powerful personality trait and advise sellers to make the point quickly and be bold and confident. Whereas a report for a CMO may embrace insights showing an influencing personality that appreciates collaboration. In this example, the report would counsel sellers to earn trust before making their point and project politeness and respect versus the bold approach used with the chief strategy officer.”