Getting Personal: 5 Steps to Creating an Account Based Marketing Strategy
"What’s the benefit of account based marketing (ABM)? Simply put, account based marketing is a way to qualify and target leads – before you market to them. It allows both marketing and sales to prioritize the accounts most likely to generate revenue or meet other strategic goals. And it works. In fact, in a recent survey, 80% of respondents said their account based marketing initiatives outperformed other marketing investment.