Glassdoor introduces dynamic profiles with audience targeting to help companies reach top talent

One of the biggest challenges in recruiting is finding solutions that are customised to a specific company’s needs. Today, Glassdoor introduces a host of both new and improved recruiting features and packages designed to help employers customise their brand messages to different audiences. New updates include Enhanced Profiles with rich audience-specific targeting, new display advertising solutions to better showcase open jobs and a company’s employer brand, improvements to profiles for multimarket employers, and profile packages that best fit a company’s recruiting needs and budget. Enhanced Profiles with audience targeting offers a new dynamic and responsive way for employers to showcase different elements of their brands to people in different occupations. For example, when an engineer visits the Glassdoor Enhanced Profile of a company like DocuSign, he or she will now see what makes the global leader in Digital Transaction Management and eSignature attractive for engineers. Audience targeting can be customised for jobs across more than 20 different job categories (e.g. engineering, sales, marketing, finance etc.) and employers can select up to four job categories to target at one time. Employers can customise their profiles to include a featured cover photo, video and review along with insights into what makes the company an attractive place to work for each audience. Audience targeting is available for customers of Glassdoor’s Enhanced Profile Select Package, and many employers are already using this feature.