On June 15, Lift AI, a leading anonymous buyer intent data solution, announced that Greg Wolfe was joining its Board of Advisors. Greg Wolfe was the former Chief Operating Officer at Marketo. He is a seasoned technology executive and board member with more than three decades of experience in the software and technology industries. He has a hold over strategy, operations, and marketing and has played a crucial role in the rapid rise of Marketo in the marketing technology space. His contribution was pivotal to Adobe’s $4.74B acquisition in 2018.
“Today’s marketing and sales teams are increasingly struggling to produce greater quality and higher quantity of leads yet face conflict in being motivated by a slightly different but highly dependent target,” said Greg Wolfe.
“Today’s marketing and sales teams are increasingly struggling to produce greater quality and higher quantity of leads yet face conflict in being motivated by a slightly different but highly dependent target,” said Greg Wolfe. “Lift AI is the only buyer intent intelligence solution that uses a proprietary machine-learning model to calculate real-time buyer intent with over 85% accuracy while removing human bias and eliminating that fight over lead quality between marketing & sales.”
“We are incredibly excited to have a proven leader like Greg Wolfe join our Advisory Board,” said Don Simpson, CEO at Lift AI. “He joins our highly experienced team of advisors to help propel our company growth and market adoption of our industry leading machine-based learning and advanced AI solutions that turn anonymous web visitors into revenue.”
Wolfe’s previous roles included Executive Vice President of Operations of Business Objective SA. He helped Business Objects reach $1 billion in revenues, garner millions of licensed users and over 5000 employees. He has also served as the Vice President of Americas Sales at Crystal Decisions and was the architect of the business’ global success.
Wolfe will serve on Lift AI’s Advisory Board with other experienced leaders like Steve Johnson, David McFarlane and Eric Patel.