How Brands Are Marketing with Voice Technology

Digital voice assistants are taking off. From Amazon’s Alexa to the Google Home, it seems like it won’t be long before a digital voice assistant is going to be a crucial piece in everyone’s home and office. Marketing with voice technology is not far behind. According to a study from Pew Research Center, 46% of US adults say they use some type of voice technology to interact with devices, and that percentage only going to grow. With more people integrating digital assistants into their everyday lives, marketers can now leverage the technology in voice app development to raise brand awareness and create new, personalized experiences. Users can add what Amazon calls “skills” to Alexa, which are like apps for a smartphone. Those who use Amazon’s Alexa have a wide range of skills from which they can choose. These skills can open up a world of possibilities for what the voice-activated assistant can do. Businesses are also able to develop Amazon Alexa skills that connect the convenient voice-activated experience with their brand. Here are a few brands who’ve successfully integrated Alexa skills and voice technology into their branding.