How Content Marketing Drives More Revenue For Your Brand

You know content marketing is important. You know you should do it, but what exactly is your business getting out of it? People can tell you all about content marketing and how to go about doing it, but few get around to describing the return on investment. That’s what content marketing is…an investment.When you create quality content and distribute it according to a well-developed marketing plan, you will get a return depending on your goals. Ultimately, the overall goal is to improve your bottom line and we’ll tell you how content marketing gets you there.One of the most sought after audiences are the millennial. The 18-25-year-olds that, according to Newscred.com, will account for more than $1.4 trillion in spending power by 2020. They’ve grown up in the era of Facebook and Google and many have lost faith in the brands they used most of their lives.Why? They’re inundated with more than 5,000 branding messages everyday from ads to blogs. They’re more aware of the bologna that many brands pass off as content. They see through thinly veiled sales pitches and long for content that connects with them on an emotional level. Content needs to be funny, inspiring or educational for them to absorb and share it with friends.