How to fine-tune your audience targeting for Facebook ads

When Facebook released its third quarter results in November, they revealed an opportunity for current advertisers, using IKEA’s recent time-based advertising as an example, of fine-tuning your timing for better results. The good news is that you already have all the data you need to make smart time-based ads, and Facebook lets you go deep with demographics to accurately target the best audience. IKEA purchased carousel ads that served their Norwegian audience when their stores were closed. Facebook’s COO Sheryl Sandberg said: We’ve highlighted the best times of the year for marketers (in the HR industry) to focus their efforts, but you can fine-tune your advertising even more – down to popular dates and time of day. This summer, we shared the best times for engaging people with your blog and social media content. These techniques included analyzing the audience’s reading habits by examining traffic sources and audience schedules. Effectively reaching your audience with paid social advertisements uses the same statistical analysis that you’ve probably mastered by now, but requires a slightly different strategy, delicately balancing timing, delivery platform and content.