How To Jump-Start Account-Based Marketing: Hint: Good Data Is Critical
Insidebigdata | January 14, 2017
The trend is starting to pay off. Peterson reports SiriusDecisions clients have used ABM to increase a sales pipeline by 200 percent and average deal size by 20 percent. And a ZoomInfo ABM campaign grew our pipeline for a product by 114 percent and the related customer base by 30 percent in only 90 days.