How your B2B content marketing strategy can help build your brand’s authority

When it comes to B2B marketing, content marketing has proven to be one of the most effective ways to maintain and build top-of-mind awareness and thought leadership. According to the Demand Gen Report, 96% of B2B buyers want to view more content from industry thought leaders and 46% of them read three to five pieces of content before deciding to engage with a sales representative. The problem is many B2B marketers don’t always know how to approach content marketing in a way that will increase brand awareness and generate new leads and customers.