Technology media, marketing, and data leader IDG Communications, Inc. has recently acquired the Canada-based B2B sales and marketing intelligence platform LeadSift. This acquisition will give technology marketers access to a higher level of actionable intent data so they can find the right leads to scale their business and revenue.
“The buying journey for B2B technology purchases is extremely complex and involves multiple decision-makers. Having a view into those intent signals at the contact level provides a massive competitive advantage and directs your sales team to engage with the right buyers at the right time,” said Sreejata Chatterjee, Co-founder of LeadSift.
“We are thrilled to join the IDG team and incorporate our intent intelligence into their proprietary data set to provide the most comprehensible intent data solution to their savvy tech marketing clients,” added Tapajyoti Das, CEO & Co-founder of LeadSift.
LeadSift uses proprietary data mining and artificial intelligence technologies to acquire actionable data and insights from millions of data points across the internet. Its algorithms discover relevant leads with the intent to buy, so marketers can reach them to create business opportunities.
This acquisition is IDG’s third in 18 months, demonstrating its commitment to creating market-leading data-based marketing solutions for B2B marketers so they can reach their target audience. IDG’s MarTech stack includes Triblio (ABM platform) and KickFire (marketing and data intelligence solution), which are integrated into IDG’s data set along with their editorial sites.
“Expectations of tech marketers have never been higher as the technology landscape continues to become more competitive. By positioning IDG at the intersection of media and MarTech, we help B2B marketers navigate the customer journey across a dynamic ecosystem by leveraging unmatched data sets. LeadSift’s technology is further enhancing our unique intent data that drives ROI for our customers. We enthusiastically welcome the technology and the team to the IDG family,” shared Kumaran Ramanathan, President of IDG Communications, Inc.
IDG promotes the right use of technology with its trusted editorial voice. It offers quality content to create engagement and deep relationships within technology and security decision-makers.