IDG Creates New Board to Support Its Expanding Technology and Data Platforms

IDG, Inc. | February 03, 2022

IDG Creates New Board
International Data Group, Inc. (IDG) – a global leader in market intelligence and demand generation solutions for the technology sector – today announced the creation of a new board of directors. The new board includes Peter Wallace and Vikram Suresh from Blackstone, as well as the company's CEO Mohamad Ali. Four additional independent board members from critical industries for IDG, including marketing technology, data and finance will also be added to the new board. They include:
  • Steve Singh, former Chairman and CEO of Concur and former Member of the Executive Board of SAP, who will join as Chairman
  • Scott McCorkle, CEO at MetaCX and former CEO of Salesforce Marketing Cloud
  • Carrie Teffner, former CFO of multiple public companies including Crocs and PetSmart
  • Al Zollar, former senior executive at IBM and former board member of RedHat.

“At IDG, we're building the premier market intelligence and demand generation platform for the technology ecosystem around two core connected businesses – IDC and IDG Communications,” said Mohamad Ali, CEO of IDG. “Our new board members add an impressive combination of corporate leadership, technology depth and finance expertise. These skills will guide us as we further expand our platforms to serve the broad needs for technology-related intelligence and demand across multiple industries.”

“At IDG, we're building the premier market intelligence and demand generation platform for the technology ecosystem around two core connected businesses – IDC and IDG Communications,” said Mohamad Ali, CEO of IDG.

"It's a new era in IDG's 57-year history,” said board chairman, Steve Singh. “As the world has changed, so has IDG. Today, it’s a technology and intelligence company that blends its proprietary datasets of two billion market-points with a one-of-a-kind network of 350 million technology buyers to drive performance for the world’s leading B2B brands. It's a remarkable company that has reinvented itself multiple times over the last six decades, and always in the right direction. It’s only fitting that the company is guided by such a knowledgeable group of industry leaders.”

Over the last 18 months, IDG has seen dramatic organic growth and has also expanded its existing technology platforms with four software and data acquisitions. These acquisitions demonstrate the company’s commitment to building best-in-class, proprietary market intelligence and marketing technology solutions between its two businesses. The IDG Communications’ MarTech stack – built by and for marketers – includes an ABM platform, Triblio; a marketing data and intelligence solution, KickFire; and a B2B sales and marketing data intent platform, LeadSift. These are already integrated into IDG’s dataset and iconic tech editorial-branded sites. Meanwhile, IDC acquired Metri, a data-driven IT benchmarking, sourcing and performance measurement firm.

In the coming months, IDG is expected to supplement its strong organic growth with additional acquisitions to expand the ways its data solutions and marketing platform help B2B marketers identify and drive desirable audiences and leads into their pipeline.

“The buying journey for B2B technology purchases are extremely complex and involve multiple decision-makers,” said new board member, Scott McCorkle. “With its trusted editorial brands, wealth of first-party data and growing MarTech stack, no company is better positioned to help buyers at every part of the journey than IDG. I’m excited to support them in this exciting new chapter.”

About IDG, Inc.
International Data Group, Inc. (IDG) is at the heart of technology, and we believe technology exists to make the world a better place. IDG has been ingrained in the industry for more than 57 years in every region around the world sharing trusted technology media, events and research through IDC and IDG Communications.

IDC’s research, data, advisory services and events leverage more than 1,100 analyst experts worldwide to provide global and local expertise on technology and industry trends in over 110 countries. Our analysis and insight support IT suppliers, IT buyers, business executives, and the investment community in making fact-based technology decisions that help them achieve their business objectives.

IDG Communications is a trusted editorial voice, creating quality content to generate knowledge, engagement, and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands, including CIO®, Computerworld®, CSO®, InfoWorld®, Macworld®, Network World®, PCWorld®, and Tech Hive®, engage a quality audience with essential guidance on the evolving technology landscape. Our global brands, proprietary first-party data intelligence, and Triblio platform enable marketers to easily identify purchase intent and activate complex campaigns that drive business results.

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Excellent creative content—the kind that makes customers loyal to the brand and hungry for more great experiences—is at the heart of what marketing does. As a result, all the stages of the marketing lifecycle—from the initial strategy and planning to the post-publishing management and measurement—should align to support this cri


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Transmission launches Hubbub – the LinkedIn content and creative inspiration hub

transmissionagency | January 18, 2022

The start of a new year is always an exciting time for us at Transmission. And for 2022, we’re delighted to announce the launch of our LinkedIn content and creative inspiration hub – Hubbub! At Transmission, we’re proud to be experts in all things LinkedIn. And as an official LinkedIn Marketing Partner, we can confidently say that our breadth and depth of insight is hard to rival. It’s this knowledge of the LinkedIn platform that has led our clients to multiple successes, and to our own award wins for LinkedIn’s Innovator of the Year 2021, Best Lead Generation Campaign, and their In It Together Award. When we first started as an agency, we set out to bring our media, content, and creative expertise together to deliver truly integrated marketing experiences that push the needle. Experiences that stand out. And we’ve made sure that Hubbub stays true to that goal – allowing us to continue to drive the now and define the next in the world of LinkedIn content and creative. What is Hubbub? Picture a typical piece of B2B content or creative. Chances are you’re thinking of a staged photo with fake smiles, a stock image of a man with a briefcase, or some copy that works amazingly as a sleeping aid. Frankly, it doesn’t, and shouldn’t, have to be that way. At Transmission, we believe that B2B can be so much more than this stereotype. So, we’ve drawn on our experience as a LinkedIn Marketing Partner to craft resources that help you avoid the common pitfalls of B2B content – allowing you to elevate your LinkedIn content and creative at any stage of the marketing process. Plus, as we help LinkedIn create and test their latest and greatest marketing solutions, we've got more than a few handy tips and tricks to help you make the most of their platform’s offering. Simply put, Hubbub is your one-stop shop for LinkedIn inspiration. That’s great... but what’s in it for me? As a central resource for LinkedIn content and creative inspiration, Hubbub is split into three main sections: Brand & content strategy, Creative inspiration, and the LinkedIn publishing toolkit. In each section, you’ll be able to find playbooks, blogs, eBooks, and infographics to help Marketing and Sales audiences succeed on the platform. So whether you’re looking to link your brand to demand, differentiate yourself on LinkedIn, or simply find out campaign planning best practices, Hubbub has you covered! Sound good? Sure, but what comes next? You didn’t think we’d stop there, did you? We’ve got a metric (imperial for those of you in the US) load of content planned for Hubbub in the future! Expect more slickly designed tips, tricks, and tools to help you stand out on LinkedIn. And, as with all good things, we’ll be sharing some dedicated insights from our Transmission experts around the globe to bring a more nuanced, localized perspective to our content.

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NICE Wins the Digital Innovation Award for Customer Experience Excellence

NICE, Ventana Research | July 06, 2022

NICE (Nasdaq: NICE) today announced NICE CXone has won for Customer Experience excellence in the 15th Annual Ventana Research Digital Innovation Awards. The Digital Innovation Awards highlight technology providers that exemplify innovation and strive to create solutions that improve people, processes, information, and technology. CXone is designed to create seamless digital customer experiences, addressing the full CXi landscape. With the unique capability to understand customer intent and optimal experiences with Enlighten XO, and inject knowledge across the customer journey, CXone allows organizations to build smart assistants with a data-driven approach and not based on guesswork. As part of the judging process and methodology, Ventana Research examined case studies and submissions to evaluate nominated organizations’ leadership and outcomes using technology, the best practices it utilized, and the associated business impact and value. All types of organizations were invited to participate, and submissions spanned industries and organizations of all sizes across the world. Paul Jarman, CEO, NICE CXone, stated, “Providing frictionless digital experiences is at the core of our innovation and we are honored to be recognized by Ventana Research. With our unique data and AI capabilities, our digital portfolio takes the guesswork out of the bot building process and is the only way to create the smart self-service experience that consumers demand. “NICE is tackling the limitations of building chatbots head-on, by applying AI at scale to engineer better recognition and accuracy,” said Keith Dawson, Vice President and Research Director for CX at Ventana Research. “NICE is tackling the limitations of building chatbots head-on, by applying AI at scale to engineer better recognition and accuracy,” said Keith Dawson, Vice President and Research Director for CX at Ventana Research. “CXone is an example of innovation made real, in the service of smoother and more successful customer experiences.” About NICE With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI-powered self-service and agent-assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform - and elevate - every customer interaction. www.nice.com About Ventana Research Ventana Research is the most authoritative and respected market research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk. Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com

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Invoca Raises $83M Series F Financing, Increases Valuation to $1.1B, and Exceeds $100M Run-Rate Revenue

Invoca, Silver Lake Waterman | June 20, 2022

Invoca, the cloud leader in AI-powered conversation intelligence for revenue teams, today announced an $83 million Series F equity financing at a valuation of $1.1 billion. The new capital brings the company's total equity financing to $184 million. Silver Lake Waterman led the round with additional new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Industry Ventures. This investment comes after a year of record growth, with Invoca surpassing $100M in run-rate revenue. Customer Conversations are the New "Make or Break" Moments for Brands Digital transformation has enabled consumers to complete simple transactions, such as checking a balance or making a basic purchase, through a brand's website or mobile app. But the most critical, high-stakes sales and service interactions are still handled through live conversations with contact center agents. These escalations to human channels represent "make or break" moments in the customer experience. But brands, who cannot seamlessly connect these digital journeys with high-impact conversations, are struggling to meet the heightened expectations of consumers. "When consumers look for value-added expertise in buying the right product or resolving an urgent service issue, they often escalate from digital self-service to speak with a human expert," said Gregg Johnson, CEO of Invoca. "At Invoca, we're using data, automation, and AI to integrate these digital journeys with conversations in the contact center, helping brands deliver a delightful experience, drive revenue, and strengthen customer relationships. We are thrilled to partner with new and existing investors as we innovate in the rapidly expanding market for conversational AI." Invoca is the Market Leader in AI-powered Conversation Intelligence Invoca serves the leading consumer brands in considered purchase industries like automotive, telecommunications, healthcare, financial services, and real estate. Customers include AutoNation, Banner Health, DIRECTV, ORKIN, Rogers Communications, Mayo Clinics, and University Hospitals. The company was also named a Leader in The Forrester Wave™: Conversation Intelligence: Sales And Marketing, Q4 2021 report, with the highest scores possible in the criteria of product and technology innovation road map, product ease of use, integrations, and market approach and performance. Invoca, which employs nearly 400 employees, was also named an Inc. 2022 Best Workplaces Award Winner for the fifth consecutive year. "We believe Invoca has an exceptional vision to help marketing and contact center teams transform the customer experience with AI-powered conversation intelligence," said Shawn O'Neill, Managing Director and Group Head, Silver Lake Waterman. "The company has built a market-leading product serving an impressive roster of blue-chip customers. And the Invoca team has been focused on achieving the operational rigor and disciplined execution that it takes to thrive in today's market and beyond. We look forward to partnering with Invoca in their next stage of growth." Investing in Technology Innovation and Expanded Go-to-Market Distribution With the Series F proceeds, Invoca will invest in several key areas. The company will accelerate product innovation through organic development and acquisitions, especially given the success of the DialogTech transaction in May 2021. 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To learn more about Invoca's AI-powered conversation intelligence: Take a self-guided product tour through the Invoca platform: www.invoca.com/product/tour Read why customers love Invoca: www.invoca.com/customers Visit Invoca Careers to apply for open roles: www.invoca.com/company/careers About Invoca Invoca is the cloud leader in AI-powered conversation intelligence for revenue teams that enables marketing, sales, customer experience, and eCommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by top brands like Dish Network, Mayo Clinic, Mutual of Omaha, and 1-800-GOT-JUNK?. Invoca has raised $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures. For more information, visit www.invoca.com. About Silver Lake Waterman Silver Lake Waterman is part of Silver Lake, the global leader in technology investing with more than $88 billion in combined assets under management and committed capital and a team of professionals based in North America, Europe and Asia. Silver Lake Waterman focuses on providing flexible expansion capital to later-stage growth companies in the technology and technology-enabled industries. For more information about Silver Lake Waterman and Silver Lake, please visit www.silverlake.com.

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Transmission win B2B Large Agency of the Year at the B2 ANA Awards

Transmission | September 02, 2021

Very recently I wrote a piece that talked about embracing growth and change (whilst ripping off the late great David Bowie). In it, I talked about how much has changed since opening our first US office two and a half years ago, not to mention since I was employee no.4 at Transmission (then Pulse) back in London. Now, just a few months later, Transmission has won a B2 ANA Awards for Large Agency of the Year. For those of you who read my last piece, I am sure it comes as no surprise that the concept of Transmission as a large agency isn’t something we really identify with, so to be recognized alongside some of the agency heavyweights in a globally revered awards category is just incredible. For those of you who didn’t read my last piece, let me give you some context – Transmission is full of bright, passionate marketers who joined the world’s fastest-growing B2B agency in a fast-paced, start-up environment. That passion, dedication, and hands-on culture is one that has remained, and as such the start-up atmosphere is still in the air. This win has truly shown us just how far we’ve come, not just in our eyes, but in the eyes of our industry peers, and given us pause to take stock that we’re no longer the start-up agency we were a few short years ago. The incredible growth and success Transmission has seen over the past few years, in the US and all over the globe, could not have been possible without our clients, partners and of course the brilliant minds of our Transmissioners. Thank you to everyone who has been involved in this journey so far and we look forward to taking you along for the ride as we continue to grow. In the words of a much smarter man than I said (and to continue the theme) ‘I don't know where I'm going from here, but I promise it won't be boring – David Bowie.

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Spotlight

Excellent creative content—the kind that makes customers loyal to the brand and hungry for more great experiences—is at the heart of what marketing does. As a result, all the stages of the marketing lifecycle—from the initial strategy and planning to the post-publishing management and measurement—should align to support this cri

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