IDG Communications, Inc. – the world's driving tech media, data, and marketing administrations organization – reports the launch of Popular Demand with Triblio, improving on the ABM journey from engagement to sales activation for technology marketers. Based on IDG's confided in first-party data, targeting capabilities, and Triblio's sales activation stage, Popular Demand with Triblio tackles marketers' challenges, including:
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Finding and targeting relevant technology and security buyers at the right companies.
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Surrounding the full buying team with full funnel amplification and demand promotions, driving deeper engagement.
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Closing the gap between sales and marketing through sales activation.
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Viewing engagement and activation metrics in a streamlined dashboard, demonstrating ROI.
“Be wherever your audience is. That is the Popular Demand with Triblio promise; surrounding your prospects using IDG’s unmatched 1st party data and nurturing the right buyers through to sales activation,” said Matt Yorke, Global CRO, IDG Communications, Inc. “No matter what your martech stack looks like, our first solution with Triblio will simplify your ABM efforts and drive performance efficiencies against those accounts at a local, regional or global scale.”
How IDG Popular Demand with Triblio Stands Out
This start to finish arrangement encompasses, connects with, and produces leads from target accounts. Also, it furnishes vendors with an instrument to enact and draw in with accounts.
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Data / Targeting: Built for a post-cookie world, IDG's first party and intent data is shared straightforwardly from IT and security leaders as they draw in with our substance and occasions. This data is utilized to encompass target accounts where they are hoping to learn.
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Brand Alignment: IDG's worldwide brands—including CIO, Computerworld, CSO, InfoWorld, Network World—are confided in assets that Popular Demand with Triblio substance will be lined up with.
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Sales Activation: As the leading ABM platform, Triblio helps sellers engage based on the needs, interests, and purchase signals of a specific account.
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Unified Reporting: The dynamic dashboard gives a unified look at the account activity.
About IDG Communications, Inc.
IDG Communications’ vision is to make the world a better place by enabling the right use of technology, because we believe that the right use of technology can be a powerful force for good.
IDG is a trusted and dependable editorial voice, creating quality content to generate knowledge, engagement and deep relationships with our community of the most influential technology and security decision-makers. Our premium media brands including CIO, Computerworld, CSO, InfoWorld, Macworld, Network World, PCWorld and Tech Hive engage a quality audience with essential guidance on the evolving technology landscape.