In A First, Bing Unveils Custom Audiences Targeting
Mediapost | April 27, 2017
Microsoft on Thursday unveiled Custom Audiences on Bing Ads, giving marketers the ability to integrate their brand's first-party data through a data management platform (DMP). Rob Wilk, VP, head of North America Search at Microsoft Bing, unveiled the news at the MediaPost Search Insider Summit. "The product will go into pilot in about four weeks," he said. Adobe is the first Bing Ads partner for Custom Audiences. Other partners will be announced soon.