In its Fourth Talk of the Trade Podcast Episode, Mimeo Offers Advice on How to Run a Successful Account-based Marketing Programme

Mimeo, a global provider of online managed print and content distribution, has released episode four of Talk of the Trade—Marketing and Sales Success Stories, a monthly podcast dedicated to expert-led tactics for business generation and growth.

Under this episode, host Mike McNary, Mimeo's VP of Acquisition, talks with guest Nick Bennett, Alyce's Director of Account-Based and Field Marketing and host of the Rep Your Brand Podcast. ‘’The Secret to ABM Success: Marketing and Sales Coordination," says McNary, in an interview with Bennett.’’

Bennett discusses his success suggestions based on his experience launching and executing Account-Based Marketing (ABM) at various organisations. This includes determining when marketing should work with sales, how often to meet with sales, and what should be covered in sales meetings, as well as creating report dashboards and communication loops to ensure long-term success.

"We are ecstatic to have Nick join us on our fourth podcast episode with his substantial expertise," McNary added. "Because ABM is such an important approach for many B2B companies, our listeners will find that this episode provides them with a number of specific recommendations for enhancing their strategy that have nothing to do with investing in yet another six-figure technology. Nick is certainly a role model for Alyce's marketing and sales alignment, and we hope our listeners will take notes from him to strengthen their own departmental connections."

Mimeo US's General Manager, Mike Barker, stated, "The goal of this and future podcast episodes is to provide our marketing and sales enablement audience with the tools they need to succeed in today's environment. This scope is consistent with Mimeo's commitment and 20-year track record of assisting sales enablement teams in accelerating their success through the use of our all-in-one business printing solution. We'll continue to be a go-to resource for these teams, providing on-demand, simplified printing as well as professional advise in every episode of Talk of the Trade."

About Mimeo:
Mimeo is an international digital print service dedicated to helping clients reclaim their time.
Mimeo is the only firm in the industry that can ensure that your late-night print order will be created, shipped, and delivered by 8 a.m. the next morning by integrating front-end and back-end technologies with a lean production methodology.