Inbound Marketing vs. SEO: An Inside Look at How They Work Together

According to HubSpot, inbound marketing is used to “turn strangers into customers and promoters of your business.” It’s built around attracting strangers with your blog, social media, and keywords, then converting those visitors with forms, calls to action, and landing pages. Then, those visitors become leads, which you work to close using workflows involving email and customer relationship management (CRM). At this point, you have customers, which you work to turn into promoters with social monitoring, smart content, and surveys. Those promoters in turn bring more strangers to your business to start the cycle again.Rather than using marketing efforts to fight for customer attention, this approach focuses on bring customers to your business, primarily by creating and sharing content specifically targeted at your ideal customers.SEO, or search engine optimization, is, according to Moz, a “marketing discipline focused on growing visibility in organic (non-paid) search engine results.” It includes both the creative and technical aspects necessary to drive traffic and improve rankings - everything from keywords on your page, to the code structure of your pages, and the way other websites link to you.