Increase Your B2B Revenue By Aligning Your Sales & Marketing

I’ve spoken about this in the past in my vlogs and blogs, but I can’t emphasize enough how the alignment of your sales and marketing teams is a must for any business. Now, I know your business will have set methods of working and any change is always met with resistance but this shouldn’t matter or influence the decision. If you have the option of understanding your customers better and increasing your efficiency and revenue, surely, it’s a no-brainer to align your sales and marketing teams, right?